July 28, 2021

Generate Marketing Results and Creating Brand Evangelists with Wayne Mullins

“I would rather have something ugly and effective than something that’s beautiful or pretty that isn’t. Trust is at the core of marketing and basic human interaction.” - Wayne Mullins

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June 8, 2021

What Makes a Truly Good Brand? with Katie Dooley

“Put your customers first. Set your personal preferences aside for the branding and marketing process.”

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April 27, 2021

Marketing Physical Products with Drew Vernon of Tonies

The key to marketing is having a strategy and thinking through it. It is easy to throw out content, but you must be strategic and conscious about what you are doing and why it is important. In this episode, you will learn how to better market your products with Drew Vernon, a marketing strategist for Tonies, “the biggest adventures to come in a little box.”

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April 13, 2021

Confidence, Public Speaking, and Becoming an Author with Leta Greene

Confidence is something that all of us can use more of in our lives. As a marketer, confidence could be the key to building trust and brand loyalty—learn how from Leta Greene, Confidence Expert as she talks about being confident, public speaking, and becoming an author.

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March 23, 2021

How To Build your Email List to Grow your Income with Andrea Palten

On this episode, Jacob talks with one of the truly great marketers out there, Andrea Palten. They talk about being good in business, building an email list, marketing during a pandemic, data and privacy, and more.

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March 16, 2021

Create Lifelong Customers with Eric McNiel of Diamond Financial Group

When you build relationships of trust, you create lifelong clients and customers. Learn how to build your business the right way with Eric McNiel of Diamond Financial Group.

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February 23, 2021

Actionable Content Marketing Strategies to Increase Trust and Authority with Tony Acosta

Content marketing is the secret sauce to create trust and authority with your target audience. In this episode of Trust Cast, learn Actionable Content Marketing Strategies to bring your business to the next level.

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February 20, 2021

Listen to the Market to Build Trust with Kyle Hamer

Major business trust issues stem from simply not listening to the market. Facebook’s WhatsApp privacy policy is just one example of a company not listening to the market. Create an incredible customer experience and journey by listening to them and taking care of them.

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February 9, 2021

How to Grow Your Business with Effective Social Media and Courses with Rod Silva

Everyone talks about the importance of being on social media, but most businesses don’t get a lot of traction from their social media strategy. Rod Silva teaches the right way to grow your business and trust with social media and courses.

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February 2, 2021

Don't Pull Others Down

Too often, people think that they need to pull others down in order to be successful. It couldn't be further from the truth.

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January 26, 2021

Why Podcasting is the Next Big Thing with Dave Jackson of the School of Podcasting

Podcasting is a secret weapon for marketers looking to build trust and authority. Learn how to create trust and value as a podcaster from hall of fame podcaster and podcast consultant, Dave Jackson.

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January 19, 2021

Acquire Customers that Become Loyal Business Advocates with Brittany Pettit

How can you acquire customers that will eventually become loyal advocates of your business? In this episode of Trust Cast, I discuss customer acquisition and retention with Brittany Pettit of Pacific BAM. Enjoy!

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January 12, 2021

How to Build Trusting Relationships by Being Interested with Dalton Jensen

The best way to build trust in relationships is to genuinely care about the other person. Ask questions and actually listen. People are interested in people that take interest in them.

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January 5, 2021

Creating an Exquisite Audio Brand Experience with Jodi Krangle (Audio Branding Podcast)

Audio experiences affect us at a subconscious, evolutionary level. As a brand you need to be thinking about the audio experience of your brand. This includes voice, music, jingles, sounds and more.

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December 29, 2020

How Providing Value Leads to Success and Profitability - Bob Burg (The Go-Giver)

The most powerful way to be successful and profitable is by giving. If you give, or provide immense value to others, you will set yourself up to receive value back.

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December 22, 2020

Is Marketing Manipulative? Heck Yeah it is! Selling the Right Way - Annie P. Ruggles

Are all salesmen sleazy? Is marketing unethical or manipulative? While many salespeople and marketers use bad tactics that destroy trust, it is possible to market and sell the right way.

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December 15, 2020

How to Navigate Difficult Business Relationships with Honesty, Negotiation, and Values - Zoe Share

Business relationships can be hard. No one is perfect, and we all have to deal with people that don’t respect us. Zoe Share teaches us how to navigate these difficult relationships with honest communication, clear brand values, and negotiation.

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December 8, 2020

Is being "Authentic" Inauthentic? Engineering a Brand Built for Trust - Jennifer Anastasi

Is it possible to be inauthentic precisely because you are trying to be authentic? Well, yeah! This week’s Trust Cast is all about engineering the perfect trustworthy brand. To do this, you need to be true to your purpose and values.

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December 1, 2020

Attract Your Ideal Client With Good Copywriting - Abby Wilson

Words are powerful. Whether talking on a podcast or youtube video or writing copy for a website or social media post, your words give your ideal clients an opportunity to get to know you better. They also attract more of your ideal clients. Learn from Abby Wilson of Tailor Framed as she teaches her copywriting process.

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November 24, 2020

Trust and Brand Loyalty Should be Your Ultimate Business Goal

Business has changed a lot throughout history. It used to be that you literally knew, often on a first-name basis, everyone you did business with. This isn't the case anymore. That said, we still crave personal connection and trust in business. Trust and Brand Loyalty Should be Your Ultimate Business Goal.

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