Trust Cast

“I would rather have something ugly and effective than something that’s beautiful or pretty that isn’t. Trust is at the core of marketing and basic human interaction.” - Wayne Mullins

“Put your customers first. Set your personal preferences aside for the branding and marketing process.”

The key to marketing is having a strategy and thinking through it. It is easy to throw out content, but you must be strategic and conscious about what you are doing and why it is important. In this episode, you will learn how to better market your products with Drew Vernon, a marketing strategist for Tonies, “the biggest adventures to come in a little box.”

Confidence is something that all of us can use more of in our lives. As a marketer, confidence could be the key to building trust and brand loyalty—learn how from Leta Greene, Confidence Expert as she talks about being confident, public speaking, and becoming an author.

On this episode, Jacob talks with one of the truly great marketers out there, Andrea Palten. They talk about being good in business, building an email list, marketing during a pandemic, data and privacy, and more.

When you build relationships of trust, you create lifelong clients and customers. Learn how to build your business the right way with Eric McNiel of Diamond Financial Group.

Content marketing is the secret sauce to create trust and authority with your target audience. In this episode of Trust Cast, learn Actionable Content Marketing Strategies to bring your business to the next level.

Major business trust issues stem from simply not listening to the market. Facebook’s WhatsApp privacy policy is just one example of a company not listening to the market. Create an incredible customer experience and journey by listening to them and taking care of them.

Everyone talks about the importance of being on social media, but most businesses don’t get a lot of traction from their social media strategy. Rod Silva teaches the right way to grow your business and trust with social media and courses.

Too often, people think that they need to pull others down in order to be successful. It couldn't be further from the truth.

Podcasting is a secret weapon for marketers looking to build trust and authority. Learn how to create trust and value as a podcaster from hall of fame podcaster and podcast consultant, Dave Jackson.

How can you acquire customers that will eventually become loyal advocates of your business? In this episode of Trust Cast, I discuss customer acquisition and retention with Brittany Pettit of Pacific BAM. Enjoy!

The best way to build trust in relationships is to genuinely care about the other person. Ask questions and actually listen. People are interested in people that take interest in them.

Audio experiences affect us at a subconscious, evolutionary level. As a brand you need to be thinking about the audio experience of your brand. This includes voice, music, jingles, sounds and more.

The most powerful way to be successful and profitable is by giving. If you give, or provide immense value to others, you will set yourself up to receive value back.

Are all salesmen sleazy? Is marketing unethical or manipulative? While many salespeople and marketers use bad tactics that destroy trust, it is possible to market and sell the right way.

Business relationships can be hard. No one is perfect, and we all have to deal with people that don’t respect us. Zoe Share teaches us how to navigate these difficult relationships with honest communication, clear brand values, and negotiation.

Is it possible to be inauthentic precisely because you are trying to be authentic? Well, yeah! This week’s Trust Cast is all about engineering the perfect trustworthy brand. To do this, you need to be true to your purpose and values.

Words are powerful. Whether talking on a podcast or youtube video or writing copy for a website or social media post, your words give your ideal clients an opportunity to get to know you better. They also attract more of your ideal clients. Learn from Abby Wilson of Tailor Framed as she teaches her copywriting process.

Business has changed a lot throughout history. It used to be that you literally knew, often on a first-name basis, everyone you did business with. This isn't the case anymore. That said, we still crave personal connection and trust in business. Trust and Brand Loyalty Should be Your Ultimate Business Goal.