January 19, 2021

Acquire Customers that Become Loyal Business Advocates with Brittany Pettit

How can you acquire customers that will eventually become loyal advocates of your business? In this episode of Trust Cast, I discuss customer acquisition and retention with Brittany Pettit of Pacific BAM. Enjoy!

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January 12, 2021

How to Build Trusting Relationships by Being Interested with Dalton Jensen

The best way to build trust in relationships is to genuinely care about the other person. Ask questions and actually listen. People are interested in people that take interest in them.

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January 5, 2021

Creating an Exquisite Audio Brand Experience with Jodi Krangle (Audio Branding Podcast)

Audio experiences affect us at a subconscious, evolutionary level. As a brand you need to be thinking about the audio experience of your brand. This includes voice, music, jingles, sounds and more.

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December 29, 2020

How Providing Value Leads to Success and Profitability - Bob Burg (The Go-Giver)

The most powerful way to be successful and profitable is by giving. If you give, or provide immense value to others, you will set yourself up to receive value back.

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December 22, 2020

Is Marketing Manipulative? Heck Yeah it is! Selling the Right Way - Annie P. Ruggles

Are all salesmen sleazy? Is marketing unethical or manipulative? While many salespeople and marketers use bad tactics that destroy trust, it is possible to market and sell the right way.

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December 15, 2020

How to Navigate Difficult Business Relationships with Honesty, Negotiation, and Values - Zoe Share

Business relationships can be hard. No one is perfect, and we all have to deal with people that don’t respect us. Zoe Share teaches us how to navigate these difficult relationships with honest communication, clear brand values, and negotiation.

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December 8, 2020

Is being "Authentic" Inauthentic? Engineering a Brand Built for Trust - Jennifer Anastasi

Is it possible to be inauthentic precisely because you are trying to be authentic? Well, yeah! This week’s Trust Cast is all about engineering the perfect trustworthy brand. To do this, you need to be true to your purpose and values.

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December 1, 2020

Attract Your Ideal Client With Good Copywriting - Abby Wilson

Words are powerful. Whether talking on a podcast or youtube video or writing copy for a website or social media post, your words give your ideal clients an opportunity to get to know you better. They also attract more of your ideal clients. Learn from Abby Wilson of Tailor Framed as she teaches her copywriting process.

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November 24, 2020

Trust and Brand Loyalty Should be Your Ultimate Business Goal

Business has changed a lot throughout history. It used to be that you literally knew, often on a first-name basis, everyone you did business with. This isn't the case anymore. That said, we still crave personal connection and trust in business. Trust and Brand Loyalty Should be Your Ultimate Business Goal.

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