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Show Notes

“Put your customers first. Set your personal preferences aside for the branding and marketing process.”

Difference Between Good Brands & Bad Brands

  • How much thought and effort you put into it

What makes a good brand?

  • Good brands know who they serve and how to serve them
  • Brand Values
  • i.e. Honesty, Integrity, How you conduct business
  • Mission / Vision
  • Why are you in business?
  • How do you hope to serve your customers?
  • Brand Characteristics: Personality of your brand
  • i.e. Bold, Friendly, Laid Back
  • Whatever you are doing, whether that be writing an email or answering the phone, be these things.
  • Think about how the person you are serving will feel

Tips for Putting Yourself In Customer’s Shoes

  • Get as many details as possible about the customer you are serving
  • What do they do on the weekends?
  • How many kids do they have?
  • Where do they live?
  • Figure out how to to serve them in ways your competitors aren’t
  • Ask for continuous feedback
  • Get laser focused - Define your ideal customer
  • Design your brand, values, characteristics, marketing materials, etc. with your ideal customer in mind
  • Do your research
  • Pick colors to evoke certain emotions
  • Make different versions of the product, take it back to them, and ask for feedback
  • When asking for general feedback, ask your target market, not the general public
  • Manage expectations

How to Create a Trusting Relationship with Clients

  • Transparency
  • Collaborative process with client
  • Projected Timelines
  • Welcome & Entertain Questions
  • Touchpoints - Let clients see the progress
  • Effective & Regular Communication

Connect with Katie Dooley

LinkedIn @katiedooley

Learn More About Paperline Creative

Paperlime.ca

Instagram @paperlimecreative

Facebook @paperlimecreative

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Complete Podcast Transcript

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