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Show Notes

Confidence is something that all of us can use more of in our lives. As a marketer, confidence could be the key to building trust and brand loyalty—learn how from Leta Greene, Confidence Expert as she talks about being confident, public speaking, and becoming an author.

Image

  • Be comfortable in your own skin
  • People make a first impression in Nano-seconds
  • Humans make decisions about people upon meeting them
  • Professional women: don’t show up in date night clothing-professional instead
  • Dress for the job you want
  • See what image is saying

Write a Book

  • What is your end goal?
  • Write a good book that people will read
  • Whenever you say an amazing thought-write it down. Gather thoughts
  • What makes you excited? What gets you talking and thinking?
  • Take written down thoughts, and expound for book
  • Gathering deep thoughts

Public Speaking

  • Until your good at speaking…no one will pay you
  • Get yourself out there
  • You can gett paid to speak or sell content through speaking.
  • Selling content or selling product?
  • Trust-gets you places
  • Sell your Idea. You’re not important… the idea is important
  • What is the value to the listeners?
  • You sell way more if you SERVE first
  • The product is a means to an end

Serve others

  • Knowledge is what allows them to purchase from you and trust you
  • The product is the means to get paid—but their is service involved in that
  • When you commit to work with someone…be invested.
  • Go the extra mile
  • Connect with people on a personal level
  • Value yourself enough—point people to free content if they aren’t willing/able to pay
  • Do not talk about politics, religion, etc. on social media— this will cause clients to loose trust in you.

3 Ways to sell people

  • Hype-get you excited
  • FOMO-fear of missing out
  • Service & education-intellectually work with someone <—gains trust

Vulnerability and Humility

  • Be honest—be vulnerable. If you don’t know the answer to something, say you don’t know
  • Deliver concepts with care and concern
  • Don’t be egotistic
  • Don’t put yourself above other people
  • Be humble

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Complete Podcast Transcript

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