Jacob Harmon
Jacob Harmon
JMH Media. ๐Ÿ–ฅ. Websites | ๐ŸŽ™ Podcasts | โœ๐Ÿป Content | โญ๏ธ Reputation | ๐Ÿ”ฅ Digital Marketing

๐Ÿ‘‡๐Ÿป An Introduction to SEO.

Search Engine Optimization is improving your siteโ€™s visibility to search engines like google. It is a major way that people find you.

3 tips to improve your SEO:

๐ŸŽจ Create content.
๐ŸŒŸ Make sure the content provides value
๐Ÿ”— Increase links to your site (a great way to do this is podcasting)

This was just a VERY basic overview, but I hope it was helpful :).

#seo #searchengineoptimization #podcasting #digitalmarketing #searchengines #contentstrategy #content

Jacob Harmon
Jacob Harmon
JMH Media. ๐Ÿ–ฅ. Websites | ๐ŸŽ™ Podcasts | โœ๐Ÿป Content | โญ๏ธ Reputation | ๐Ÿ”ฅ Digital Marketing

The ๐Ÿ”‘ to building a powerful brand...
.
.
๐ŸŒŸ Be yourself! Authenticity!

๐Ÿค People want to do business with other people that they KNOW, LIKE, and TRUST.

๐ŸŽจ The best way to get people to know like and trust you is to create authentic content.

โ‰๏ธ But what if people don't like me? Simple. Then they aren't the type of people you want to do business with.

๐Ÿ™Œ Your ideal customer is the person that aligns with your values and who you are.

BE YOURSELF. This will attract the right customers ๐Ÿ˜Ž

Have a great weekend everyone! โœŒ๏ธ

#branding #authenticity #jmhmedia

Jacob Harmon
Jacob Harmon
JMH Media. ๐Ÿ–ฅ. Websites | ๐ŸŽ™ Podcasts | โœ๐Ÿป Content | โญ๏ธ Reputation | ๐Ÿ”ฅ Digital Marketing

๐Ÿฅ… I've made it a goal to be more engaged and active on LinkedIn.

โบ This is my fifth post this week.

โญ๏ธ TLDR: It works.

I know that it's not about the numbers, but since I'm in the marketing space, I'm fascinated by the numbers :). In one week, the results have been incredible.

My profile views are up 180%

This is a pretty easy platform to get noticed on. It just takes a little bit of effort.

๐Ÿ‘๐Ÿป Try it for a week. Write a post every day.

Jacob Harmon
Jacob Harmon
JMH Media. ๐Ÿ–ฅ. Websites | ๐ŸŽ™ Podcasts | โœ๐Ÿป Content | โญ๏ธ Reputation | ๐Ÿ”ฅ Digital Marketing

๐Ÿ™ Please, please, please!

๐Ÿšซ Stop sending a sales pitch right after connecting.

I understand that social media networks are great sales tools, but itโ€™s not the right way to do it.

Instead:

๐ŸŒฑ Cultivate relationships.
๐Ÿ’ฌ Engage with content.
๐Ÿ’ก Provide Value.

THEN talk about your services.

๐Ÿ‘‡๐Ÿป Tell me about the worst LinkedIn sales pitch youโ€™ve received.

#linkedintips #sales #relationships #engagment #valueselling #contentmarketing

Jacob Harmon
Jacob Harmon
JMH Media. ๐Ÿ–ฅ. Websites | ๐ŸŽ™ Podcasts | โœ๐Ÿป Content | โญ๏ธ Reputation | ๐Ÿ”ฅ Digital Marketing

โ€ผ๏ธ Lets to do something different:
๐Ÿง analyze a marketing tactic from another company.

Last week, Jake Bjorseth of Trndsttrs posted that his company was โ€œfor now [โ€ฆ.] no more.โ€ Today, after a week of silence, they announced new branding. (links to both posts in the comments)

I've seen opinions, criticisms, and praises of this tactic.

My thoughts:

๐Ÿ‘๐Ÿป The Good
Good Marketing creates emotional responses and encourages conversations. This tactic worked. I'm sure Jake and Trndsttrs have had more views and have been more top of mind over the past week. Anecdotally, Iโ€™ve been checking Jakeโ€™s page almost daily hoping for updates. This was creative, and probably effective. Iโ€™m writing about it, arenโ€™t I?

๐Ÿ‘Ž๐Ÿป The Bad
Good marketing creates emotional responses and views, but more importantly, it creates trust. This was a potentially dangerous move since some people following Jake and Trndsttrs Media may not trust them anymore.

๐Ÿ˜ง The Ugly
Honestly, it is a little distasteful because there are a lot of people loosing jobs, and businesses REALLY going under. Itโ€™s never good taste to poke fun at other peoples pain.
-

At the end of the day, Iโ€™m genuinely curious to see how this turns out. Jake, did this tactic work for you guys? What results did you get.

What do you all think?

Jacob Harmon
Jacob Harmon
JMH Media. ๐Ÿ–ฅ. Websites | ๐ŸŽ™ Podcasts | โœ๐Ÿป Content | โญ๏ธ Reputation | ๐Ÿ”ฅ Digital Marketing

๐Ÿค” Why is content so valuable? ๐Ÿง

Let me tell you! ๐Ÿ‘‡๐Ÿป

People want to do business with other people. NOT with some corporate entity. Even large corporations often have personalities attached to them. Think Elon Musk and Tesla or John Legere and T-Mobile.

We want to do business with people we KNOW, LIKE, and TRUST.

Content is the way people get to know, like, and trust your business.

Create value, and people will provide value back to you.

If you need help with this, don't hesitate to let me know.

#content #contentmarketing #digitalmarketing #podcast #blog #socialmedia #value #branding

Jacob Harmon
Jacob Harmon
JMH Media. ๐Ÿ–ฅ. Websites | ๐ŸŽ™ Podcasts | โœ๐Ÿป Content | โญ๏ธ Reputation | ๐Ÿ”ฅ Digital Marketing

๐Ÿšซ Donโ€™t get so focused on success that you donโ€™t see it right in front of you! ๐Ÿ˜ณ

Iโ€™m always wanting more. In part, thatโ€™s what makes me an entrepreneur. I have a burning desire to succeed, and work my tail off to do so.

That said, sometimes Iโ€™m so focused on the hustle and pursuit of success that I fail to celebrate and recognize the small wins.

๐Ÿ™ Take time to be grateful.

๐Ÿ“ˆ Think about where you were a year or even five years ago.

๐ŸŽ‰ Celebrate the small wins.

Take care! :)

Jacob Harmon
Jacob Harmon
JMH Media. ๐Ÿ–ฅ. Websites | ๐ŸŽ™ Podcasts | โœ๐Ÿป Content | โญ๏ธ Reputation | ๐Ÿ”ฅ Digital Marketing

๐Ÿค Collaboration is powerful.
๐ŸšซDonโ€™t go it alone!

Throughout my life, Iโ€™ve had a lot of interests and Iโ€™ve been able to learn things quickly. Because of this, Iโ€™ve been relatively good at almost everything and It was so easy for me to be a โ€œone man show.โ€ Iโ€™m branching out and learning to work better with others, and itโ€™s amazing. Here are some things Iโ€™m learning:

๐Ÿ’ช๐Ÿป Even if youโ€™re good at something, someone else might be better.

๐ŸŽฏ Specialize in the things that 1) youโ€™re an expert in, and 2) bring you joy. Outsource or partner with others for the rest.

๐Ÿ‘จ๐Ÿปโ€๐ŸŽ“ When you work with others, learn from them. Theyโ€™ll have a different perspective and different skills.

๐Ÿ“ˆ Leverage each otherโ€™s network and resources.

Iโ€™m always looking to get to know more people. Donโ€™t hesitate to reach out. Maybe we can collaborate!

#collaboration #workingtogether #leverage #learn #perspective

Jacob Harmon
Jacob Harmon
JMH Media. ๐Ÿ–ฅ. Websites | ๐ŸŽ™ Podcasts | โœ๐Ÿป Content | โญ๏ธ Reputation | ๐Ÿ”ฅ Digital Marketing

โญ๏ธ LinkedIn profile tips! โญ๏ธ

I was talking with Michele Prater today. She's trying to grow her business online, and we talked about LinkedIn. She requested a profile review and gave me permission to post. Thanks Michele!

Here are some tips:
- Make your profile image public.
- Create a great cover photo.
- Make your headline clear, easy to read, and impactful
- Have a good About section
- Feature content or links that show what you do.
- Complete your experience.
- Get endorsements from people you've worked with.

โ“ What other #linkedintips do you have?

Jacob Harmon
Jacob Harmon
JMH Media. ๐Ÿ–ฅ. Websites | ๐ŸŽ™ Podcasts | โœ๐Ÿป Content | โญ๏ธ Reputation | ๐Ÿ”ฅ Digital Marketing

Do you keep your promises?

#Branding is all about making and keeping promises. People come to trust you as a person or business when they know that you'll follow through on the promises you make.

A powerful brand promises AND DELIVERS on value. What value do you promise? Are you delivering on it?

#promise #JMHMedia #value

Jacob Harmon
Jacob Harmon
JMH Media. ๐Ÿ–ฅ. Websites | ๐ŸŽ™ Podcasts | โœ๐Ÿป Content | โญ๏ธ Reputation | ๐Ÿ”ฅ Digital Marketing

๐Ÿง Why do you post content on LinkedIn (or why don't you?)

I've been thinking about this question a lot lately, and here are some of my reasons:
๐Ÿ’ฌ It gives me an opportunity to share my thoughts.
๐Ÿ“ˆ It helps me grow my network and meet new people.
๐Ÿ™Œ It spreads awareness of my personal and business brands.
๐Ÿ˜ณ I feel like I should (hey, I'm trying to be honest here, and it feels like everyone is saying you have to post consistently)

Why do (or don't) you post on LinkedIn? ๐Ÿ‘‡๐Ÿป

#linkedin #content #socialmedia #posts #curious

Jacob Harmon
Jacob Harmon
JMH Media. ๐Ÿ–ฅ. Websites | ๐ŸŽ™ Podcasts | โœ๐Ÿป Content | โญ๏ธ Reputation | ๐Ÿ”ฅ Digital Marketing

Building a business is a long term investment.

It takes time.

Invest now and reap the rewards later.

#business #time #investment

Jacob Harmon
Jacob Harmon
JMH Media. ๐Ÿ–ฅ. Websites | ๐ŸŽ™ Podcasts | โœ๐Ÿป Content | โญ๏ธ Reputation | ๐Ÿ”ฅ Digital Marketing

I've been thinking a lot about friction lately. Especially as I'm working from home and have more distractions than ever before.

Friction is simply a tool in our toolbox. Are you using it to your advantage?

โซ We should increase friction in the things we want to stop doing. (example: move distracting apps to a distant page and folder on your phone).

โฌ We should decrease friction for the things we want to do more (example: I've started putting a book next to my bed so I read more often).

These ideas are not my own :) Thanks to Nir Eyal and his book, Indistractible, for helping me think about this.

Jacob Harmon
Jacob Harmon
JMH Media. ๐Ÿ–ฅ. Websites | ๐ŸŽ™ Podcasts | โœ๐Ÿป Content | โญ๏ธ Reputation | ๐Ÿ”ฅ Digital Marketing

This Just In!
Apple Podcasts Surpasses 1 Million Podcasts.

Wow! We've officially passed the threshold. Obviously, not all of these podcasts are active, but it's still an interesting number :)

This data comes curtsy of Daniel J. Lewis and My Podcast Reviews.

#podcast #milestone #1MillionPodcasts

Jacob Harmon
Jacob Harmon
JMH Media. ๐Ÿ–ฅ. Websites | ๐ŸŽ™ Podcasts | โœ๐Ÿป Content | โญ๏ธ Reputation | ๐Ÿ”ฅ Digital Marketing

๐Ÿค” What's a relationship worth?
As much as you put into it.

I'm a science guy, and I love the visual of potential vs. kinetic energy. Every relationship that we have, every person in our network has an enormous potential to benefit us. That said, we have to work to convert the potential energy to kinetic energy.

Your network can be your net-worth. If you put in the work :)

Jacob Harmon
Jacob Harmon
JMH Media. ๐Ÿ–ฅ. Websites | ๐ŸŽ™ Podcasts | โœ๐Ÿป Content | โญ๏ธ Reputation | ๐Ÿ”ฅ Digital Marketing

๐Ÿ˜ฑ Are you afraid to grow? ๐Ÿ“ˆ

Sometimes I am. The past month has been insane! I have about 10 web design projects that I'm working on, and it just keeps getting busier and busier.

While this is a good problem to have, it can be stressful... I'm at the point where I've decided to do 2 things:

1. I'm going to start charging more. This way I can take on less, higher-profile clients.
2. I'm going to start bringing in people to help grow and scale my business.

That's scary though!

Up to this point, my business has been all me. I'm a freelancer. If I fail, it's just me.
If I succeed, it's just me.
Bringing people in creates opportunities for growth, but also more pressure. Now, I'll be responsible for others.

Anyway, wish me luck! :)

#growth #marketing #webdesign #smallbusiness

Jacob Harmon
Jacob Harmon
JMH Media. ๐Ÿ–ฅ. Websites | ๐ŸŽ™ Podcasts | โœ๐Ÿป Content | โญ๏ธ Reputation | ๐Ÿ”ฅ Digital Marketing

๐Ÿด๐Ÿฌ๐Ÿฌ,๐Ÿฌ๐Ÿฌ๐Ÿฌ+ ๐—ฃ๐—ผ๐—ฑ๐—ฐ๐—ฎ๐˜€๐˜๐˜€!!!
We just crossed the threshold! There are now over 800,000 podcasts. Wow!

A few more statistics:
- More than 27.6 million episodes available (this counts only what's in the feeds, not what has ever been released)
- More than 95,000 podcasts have been added in the last 90 days
- More than 24,000 podcasts have been removed in the last 90 days
- Most podcasts with 9 or fewer episodes haven't published in the last 90 days, whereas the majority with 10 or more have.

Data courtesy of the My Podcast Reviews service, by Daniel J. Lewis.

Jacob Harmon
Jacob Harmon
JMH Media. ๐Ÿ–ฅ. Websites | ๐ŸŽ™ Podcasts | โœ๐Ÿป Content | โญ๏ธ Reputation | ๐Ÿ”ฅ Digital Marketing

๐ŸŽ™ Let's talk Podcasts for a bitโ€ฆ It seems like everyone is starting a podcast right now. ๐ŸŽ™

๐Ÿฆป๐Ÿป 70% of Americans have heard of Podcasts (up from 64% in 2018)
๐ŸŽง 22% listen to Podcasts Weekly
๐ŸŽ™ There are ~750,000 podcasts. Up from 550,000 last year (compare to 23M YouTube channels)
๐Ÿ˜ฑ These channels have more than 29 million episodes
๐Ÿ•– 76.8% of podcast listeners listen for more than 7 hours a week
๐Ÿ“บ 61.2% of listeners spend more time listening to podcasts than consuming TV shows
๐Ÿง 80% listen to more than half of every episode.

Is the market overcrowded? Or is there still opportunity?

๐Ÿ’ญ Iโ€™d love to hear your thoughts ๐Ÿ‘‡๐Ÿป :)

Here are my 2 cents. There is a huge market opportunity for podcasts. The listener base is growing rapidly and podcast listeners are incredibly loyal (see above). That said, the more saturated the market becomes, the harder it will be to get ahead. Also, Podcasts arenโ€™t easy. Most podcasts donโ€™t last long. In fact, only 20% of podcasts have released an episode in the past 90 days. If you want to get into the game, be consistent. Your hard work will pay off :).

We started the SuccessQuest podcast a mere 30 weeks ago. Iโ€™m proud to say that weโ€™ve been consistent. We havenโ€™t missed a Thursday :).

Links to the statistics:

Podcast Statistics โ€“ [Infographic]

Podcast Statistics & Figures

Podcast Statistics: Growth and Demographic Data for 2019

How Many YouTube Channels Are There?โ€

#Podcast

Jacob Harmon
Jacob Harmon
JMH Media. ๐Ÿ–ฅ. Websites | ๐ŸŽ™ Podcasts | โœ๐Ÿป Content | โญ๏ธ Reputation | ๐Ÿ”ฅ Digital Marketing

Unfortunately, it is incredibly easy to come up with excuses :(. Many of us make incredible goals but have a hard time following through. On the most recent episode of the SuccessQuest podcast, we had an inspiring conversation about achieving goals and how to stop making excuses. Here are some of the highlights.

- If something is truly important to you, you wouldnโ€™t make excuses. Find your why! Make goals that really matter.

- Sometimes our brains get used to doing things a certain way. Bad habits are hard to change. Be patient with yourself.

- Create more friction for the things you donโ€™t want to do.

- Decrease friction for the things you want to do.

- Make a commitment.

- Find someone who will do it with you and keep you accountable.

- Start where you are! Make small steps toward improvement.

- No more excuses!

What are some of your goals? What tips do you have for achieving goals?

Jacob Harmon
Jacob Harmon
JMH Media. ๐Ÿ–ฅ. Websites | ๐ŸŽ™ Podcasts | โœ๐Ÿป Content | โญ๏ธ Reputation | ๐Ÿ”ฅ Digital Marketing

What Matters Most?

๐Ÿค” Last night, I had an experience that really made me think about this question.

๐Ÿ‘จ๐Ÿผโ€๐Ÿ’ป Iโ€™m always busy working on something. In fact, you could say that Iโ€™m a bit of a workaholic. Even when Iโ€™m not working, I try to be efficient and productive.

๐ŸŒ™ Last night, my daughter did not want to go to bed. She was making up excuse after excuse, and would say anything to get out of bedtime.

๐Ÿ’‹ Every time I tried to grab her to take her to bed, she would run to my wife and say that she needed another kiss.

๐Ÿค— I kept trying to grab her, but then my wife said something profound. โ€œSheโ€™s not going to want to cuddle with me like this foreverโ€ฆโ€

โœ… I was so focused on โ€œcompleting the taskโ€ that I didnโ€™t take the time to BE PRESENT. The thing that matters the most to me is my family, but were my actions reflecting this?

โ“ Do your actions reflect your priorities? Iโ€™d love to hear your thoughts :)

#successquest #success #family #priorities #mostimportant