Jacob Harmon
Jacob Harmon
I help businesses build trust and brand loyalty | πŸŽ™ Podcast: Trust Cast | ⭐️ JMH Media
October 14, 2020

🚫 I need fancy equipment to start producing content 🚫

No. You don't.

πŸ“Ή You don't need a fancy camera or lights to start a youtube channel.
πŸŽ™ You don't need an amazing microphone or studio to start a podcast.
πŸ’» You don't need the best computer to build something amazing.

In fact, I would argue it's the exact opposite.

⬇️ Start small.
πŸ“± Record your video or podcast on your phone.
✏️ Practice making content.
πŸ’₯ Learn what you're passionate about.
πŸ™Œ Provide value.

You can always upgrade the equipment or quality later.

Waiting for the best equipment is really just an excuse. It's a way to procrastinate the creative process.

Don't do it.

#jacobsthoughts #contentcreation #podcast #video #content #contentmarketing

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November 21, 2019

Let's talk about Podcasts

πŸŽ™ Let's talk Podcasts for a bit… It seems like everyone is starting a podcast right now. πŸŽ™

🦻🏻 70% of Americans have heard of Podcasts (up from 64% in 2018)
🎧 22% listen to Podcasts Weekly
πŸŽ™ There are ~750,000 podcasts. Up from 550,000 last year (compare to 23M YouTube channels)
😱 These channels have more than 29 million episodes
πŸ•– 76.8% of podcast listeners listen for more than 7 hours a week
πŸ“Ί 61.2% of listeners spend more time listening to podcasts than consuming TV shows
🧐 80% listen to more than half of every episode.

Is the market overcrowded? Or is there still opportunity?

πŸ’­ I’d love to hear your thoughts πŸ‘‡πŸ» :)

Here are my 2 cents. There is a huge market opportunity for podcasts. The listener base is growing rapidly and podcast listeners are incredibly loyal (see above). That said, the more saturated the market becomes, the harder it will be to get ahead. Also, Podcasts aren’t easy. Most podcasts don’t last long. In fact, only 20% of podcasts have released an episode in the past 90 days. If you want to get into the game, be consistent. Your hard work will pay off :).

We started the SuccessQuest podcast a mere 30 weeks ago. I’m proud to say that we’ve been consistent. We haven’t missed a Thursday :).

Links to the statistics:

Podcast Statistics – [Infographic]

Podcast Statistics & Figures

Podcast Statistics: Growth and Demographic Data for 2019

How Many YouTube Channels Are There?‍

#Podcast

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September 1, 2020

Need Some Website Tips?

πŸ–₯ Need some website tips? πŸ‘πŸ»

We just launched a new website for the Self Improvement Daily Podcast.

I was honored when Brian Ford came to me looking to improve the website for his podcast. I've been a long time listener, an I was excited to help with the rebrand and new website launch.

Here are some tips based on the decisions we made:

- Create an attractive catchy header.
- Include a picture of yourself. It provides a human element to the site.
- Break up large sections of text when possible.
- Include social proof on the site.
- Make sure that you have a page featuring each piece of content for SEO purposes.

Let me know what you think of the site. If you have any feedback or ways we could make it even better, don't hesitate to let Brian or myself know.

#branddesign #websitedesign #contentmarketing #jmhmedia #podcastwebsite

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August 25, 2020

Why a Podcast is a Powerful Marketing Tool

I can't say it loud enough!

Start a podcast!

Even if you don't have very many listeners, a podcast is an incredibly powerful tool.

1. It will open doors to conversations and connections.
2. It will give you a never-ending stream of content that you can repurpose as:
- Blog posts
- Social media posts (ahem, πŸ‘‡πŸ» comes from my podcast)
3. It's an incredible learning opportunity. I've learned so much from my guests.
4. It's an incredible way for potential customers to get to know, like, and trust you.

I'll say it again! Start a podcast!

If you're interested, I'd be happy to jump on a FREE call to chat about your podcast idea.

#jmhmedia #jacobsthoughts #marketing #podcasting #relationships #networking #contentcreation

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