Welcome! These are my unfiltered thoughts. I hope to provide some insight and help with your digital marketing. Feel free to follow me on your favorite social network to see more tips like these.
🚫 I need fancy equipment to start producing content 🚫
No. You don't.
📹 You don't need a fancy camera or lights to start a youtube channel.
🎙 You don't need an amazing microphone or studio to start a podcast.
💻 You don't need the best computer to build something amazing.
In fact, I would argue it's the exact opposite.
⬇️ Start small.
📱 Record your video or podcast on your phone.
✏️ Practice making content.
💥 Learn what you're passionate about.
🙌 Provide value.
You can always upgrade the equipment or quality later.
Waiting for the best equipment is really just an excuse. It's a way to procrastinate the creative process.
Don't do it.
#jacobsthoughts #contentcreation #podcast #video #content #contentmarketing
🎙 Let's talk Podcasts for a bit… It seems like everyone is starting a podcast right now. 🎙
🦻🏻 70% of Americans have heard of Podcasts (up from 64% in 2018)
🎧 22% listen to Podcasts Weekly
🎙 There are ~750,000 podcasts. Up from 550,000 last year (compare to 23M YouTube channels)
😱 These channels have more than 29 million episodes
🕖 76.8% of podcast listeners listen for more than 7 hours a week
📺 61.2% of listeners spend more time listening to podcasts than consuming TV shows
🧐 80% listen to more than half of every episode.
Is the market overcrowded? Or is there still opportunity?
💭 I’d love to hear your thoughts 👇🏻 :)
Here are my 2 cents. There is a huge market opportunity for podcasts. The listener base is growing rapidly and podcast listeners are incredibly loyal (see above). That said, the more saturated the market becomes, the harder it will be to get ahead. Also, Podcasts aren’t easy. Most podcasts don’t last long. In fact, only 20% of podcasts have released an episode in the past 90 days. If you want to get into the game, be consistent. Your hard work will pay off :).
We started the SuccessQuest podcast a mere 30 weeks ago. I’m proud to say that we’ve been consistent. We haven’t missed a Thursday :).
Links to the statistics:
How Many YouTube Channels Are There?
🖥 Need some website tips? 👍🏻
We just launched a new website for the Self Improvement Daily Podcast.
I was honored when Brian Ford came to me looking to improve the website for his podcast. I've been a long time listener, an I was excited to help with the rebrand and new website launch.
Here are some tips based on the decisions we made:
- Create an attractive catchy header.
- Include a picture of yourself. It provides a human element to the site.
- Break up large sections of text when possible.
- Include social proof on the site.
- Make sure that you have a page featuring each piece of content for SEO purposes.
Let me know what you think of the site. If you have any feedback or ways we could make it even better, don't hesitate to let Brian or myself know.
#branddesign #websitedesign #contentmarketing #jmhmedia #podcastwebsite
I can't say it loud enough!
Start a podcast!
Even if you don't have very many listeners, a podcast is an incredibly powerful tool.
1. It will open doors to conversations and connections.
2. It will give you a never-ending stream of content that you can repurpose as:
- Blog posts
- Social media posts (ahem, 👇🏻 comes from my podcast)
3. It's an incredible learning opportunity. I've learned so much from my guests.
4. It's an incredible way for potential customers to get to know, like, and trust you.
I'll say it again! Start a podcast!
If you're interested, I'd be happy to jump on a FREE call to chat about your podcast idea.
#jmhmedia #jacobsthoughts #marketing #podcasting #relationships #networking #contentcreation