Welcome! These are my unfiltered thoughts. I hope to provide some insight and help with your digital marketing. Feel free to follow me on your favorite social network to see more tips like these.
🤔 Why is content so valuable? 🧐
Let me tell you! 👇🏻
People want to do business with other people. NOT with some corporate entity. Even large corporations often have personalities attached to them. Think Elon Musk and Tesla or John Legere and T-Mobile.
We want to do business with people we KNOW, LIKE, and TRUST.
Content is the way people get to know, like, and trust your business.
Create value, and people will provide value back to you.
If you need help with this, don't hesitate to let me know.
#content #contentmarketing #digitalmarketing #podcast #blog #socialmedia #value #branding
Building a business is a long term investment.
It takes time.
Invest now and reap the rewards later.
#business #time #investment
🎙 Let's talk Podcasts for a bit… It seems like everyone is starting a podcast right now. 🎙
🦻🏻 70% of Americans have heard of Podcasts (up from 64% in 2018)
🎧 22% listen to Podcasts Weekly
🎙 There are ~750,000 podcasts. Up from 550,000 last year (compare to 23M YouTube channels)
😱 These channels have more than 29 million episodes
🕖 76.8% of podcast listeners listen for more than 7 hours a week
📺 61.2% of listeners spend more time listening to podcasts than consuming TV shows
🧐 80% listen to more than half of every episode.
Is the market overcrowded? Or is there still opportunity?
💭 I’d love to hear your thoughts 👇🏻 :)
Here are my 2 cents. There is a huge market opportunity for podcasts. The listener base is growing rapidly and podcast listeners are incredibly loyal (see above). That said, the more saturated the market becomes, the harder it will be to get ahead. Also, Podcasts aren’t easy. Most podcasts don’t last long. In fact, only 20% of podcasts have released an episode in the past 90 days. If you want to get into the game, be consistent. Your hard work will pay off :).
We started the SuccessQuest podcast a mere 30 weeks ago. I’m proud to say that we’ve been consistent. We haven’t missed a Thursday :).
Links to the statistics:
How Many YouTube Channels Are There?
🤔 What's a relationship worth?
As much as you put into it.
I'm a science guy, and I love the visual of potential vs. kinetic energy. Every relationship that we have, every person in our network has an enormous potential to benefit us. That said, we have to work to convert the potential energy to kinetic energy.
Your network can be your net-worth. If you put in the work :)