Welcome! These are my unfiltered thoughts. I hope to provide some insight and help with your digital marketing. Feel free to follow me on your favorite social network to see more tips like these.
🤔 What's a relationship worth?
As much as you put into it.
I'm a science guy, and I love the visual of potential vs. kinetic energy. Every relationship that we have, every person in our network has an enormous potential to benefit us. That said, we have to work to convert the potential energy to kinetic energy.
Your network can be your net-worth. If you put in the work :)
I've been thinking a lot about friction lately. Especially as I'm working from home and have more distractions than ever before.
Friction is simply a tool in our toolbox. Are you using it to your advantage?
⏫ We should increase friction in the things we want to stop doing. (example: move distracting apps to a distant page and folder on your phone).
⏬ We should decrease friction for the things we want to do more (example: I've started putting a book next to my bed so I read more often).
These ideas are not my own :) Thanks to Nir Eyal and his book, Indistractible, for helping me think about this.
I can't say it loud enough!
Start a podcast!
Even if you don't have very many listeners, a podcast is an incredibly powerful tool.
1. It will open doors to conversations and connections.
2. It will give you a never-ending stream of content that you can repurpose as:
- Blog posts
- Social media posts (ahem, 👇🏻 comes from my podcast)
3. It's an incredible learning opportunity. I've learned so much from my guests.
4. It's an incredible way for potential customers to get to know, like, and trust you.
I'll say it again! Start a podcast!
If you're interested, I'd be happy to jump on a FREE call to chat about your podcast idea.
#jmhmedia #jacobsthoughts #marketing #podcasting #relationships #networking #contentcreation
Good customer experience -> great brand affinity.
How can you make your customer experience great?
👍🏻 CARE about your customer.
👂🏻 LISTEN to your customer.
🔥 OBSESS over solving their problems and providing value.
When your customer has an amazing experience two things will happen:
1. They'll return.
2. They'll refer new business
Provide value and value will come back to you.