Jacob Harmon
Jacob Harmon
I help businesses build trust and brand loyalty | 🎙 Podcast: Trust Cast | ⭐️ JMH Media
October 10, 2019

What Matters Most?

🤔 Last night, I had an experience that really made me think about this question.

👨🏼‍💻 I’m always busy working on something. In fact, you could say that I’m a bit of a workaholic. Even when I’m not working, I try to be efficient and productive.

🌙 Last night, my daughter did not want to go to bed. She was making up excuse after excuse, and would say anything to get out of bedtime.

💋 Every time I tried to grab her to take her to bed, she would run to my wife and say that she needed another kiss.

🤗 I kept trying to grab her, but then my wife said something profound. “She’s not going to want to cuddle with me like this forever…”

✅ I was so focused on “completing the task” that I didn’t take the time to BE PRESENT. The thing that matters the most to me is my family, but were my actions reflecting this?

❓ Do your actions reflect your priorities? I’d love to hear your thoughts :)

#successquest #success #family #priorities #mostimportant

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December 1, 2020

✏️ Is your copy working for you? 📄

✏️ Is your copy working for you? 📄

🚨 This podcast episode will help! 🎙 (Link in the comments)

Words are powerful. Whether talking on a podcast or youtube video or writing copy for a website or social media post, your words give your ideal clients an opportunity to get to know you better. They also attract more of your ideal clients.

On this episode of #TrustCast, I talk with Abby J. Wilson, the master business copywriter, web designer, and developer.

Here are some highlights from our conversation:
- Businesses aren’t investing in copywriting.
- If your copy could be on a competitor’s website, it isn’t good. It should uniquely apply to your business.
- Talk to your customers! Conduct interviews or send out surveys. Use your customer’s words in your copy. Talk like they talk.
- “Copy is not written. Copy is assembled.”

Thanks for being on the podcast Abby! It was a great conversation, and I learned a lot.

#copywriting #copywritingtips #webdesigner #webdeveloper #marketing #podcast #trust #branding

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August 19, 2020

My first business was an absolute failure...

❌ My first business was an absolute failure... 🚫

I grew up in a large family. My Dad, a small business owner and entrepreneur, taught me to work hard and dream big. I remember some of my favorite moments with him were talking about business or coming up with new business ideas.

⚡️ When I was 16, I started a business with a goal to sell and install wind turbines and solar panels. I contacted a manufacturer, and even became an official reseller.

😩 I didn’t sell one wind turbine or solar panel.

🙌🏻 That said, I learned valuable skills. I built a website for my little business. Admittedly, it wasn't a great website, but that was the start to the path that I'm still on today.

🤔 Was it really a failure? I guess it depends on how you define success and failure. What metrics do you use to measure them?

Tell me about some of your "failures"! 👇🏻

#failure #success #entrepreneurship #jacobsthoughts #jmhmedia #successquest

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September 8, 2020

🤔 Selling Services vs. Selling Value 🤔

🤔 Selling Services vs. Selling Value 🤔

‼️ Spoiler Alert: Selling value is better.

I've been thinking a lot about this lately.

**I’ll use my business as an example:**

I can say that I provide:
- Branding
- Websites
- Podcasts
- SEO
- Digital Marketing
- ...

OR, I can sell:
- Business growth
- Clarity of vision
- An audience
- More leads
- More sales.

What's better?

Obviously it’s better to sell value.

There are millions of website designers in the world. If I simply sell websites, my potential clients could literally go anywhere else and receive the same service. Selling value on the other hand lets them know what transformation you can create in their life. It’s much harder for competitors to compete on that.

PS: My LinkedIn headline will be changing soon. I don't think "JMH Media. ⭐️ Creating Brands | 🖥 Websites | 🎙 Podcasts | ✍🏻 Content | 🔥 Digital Marketing" fits my new vision.

#value #valueselling #jacobsthoughts #jmhmedia #sales

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