Welcome! These are my unfiltered thoughts. I hope to provide some insight and help with your digital marketing. Feel free to follow me on your favorite social network to see more tips like these.
‼️ Lets to do something different:
🧐 analyze a marketing tactic from another company.
Last week, Jake Bjorseth of Trndsttrs posted that his company was “for now [….] no more.” Today, after a week of silence, they announced new branding. (links to both posts in the comments)
I've seen opinions, criticisms, and praises of this tactic.
👍🏻 The Good
Good Marketing creates emotional responses and encourages conversations. This tactic worked. I'm sure Jake and Trndsttrs have had more views and have been more top of mind over the past week. Anecdotally, I’ve been checking Jake’s page almost daily hoping for updates. This was creative, and probably effective. I’m writing about it, aren’t I?
👎🏻 The Bad
Good marketing creates emotional responses and views, but more importantly, it creates trust. This was a potentially dangerous move since some people following Jake and Trndsttrs Media may not trust them anymore.
😧 The Ugly
Honestly, it is a little distasteful because there are a lot of people loosing jobs, and businesses REALLY going under. It’s never good taste to poke fun at other peoples pain.
At the end of the day, I’m genuinely curious to see how this turns out. Jake, did this tactic work for you guys? What results did you get.
What do you all think?
😱 Are you afraid to grow? 📈
Sometimes I am. The past month has been insane! I have about 10 web design projects that I'm working on, and it just keeps getting busier and busier.
While this is a good problem to have, it can be stressful... I'm at the point where I've decided to do 2 things:
1. I'm going to start charging more. This way I can take on less, higher-profile clients.
2. I'm going to start bringing in people to help grow and scale my business.
That's scary though!
Up to this point, my business has been all me. I'm a freelancer. If I fail, it's just me.
If I succeed, it's just me.
Bringing people in creates opportunities for growth, but also more pressure. Now, I'll be responsible for others.
Anyway, wish me luck! :)
#growth #marketing #webdesign #smallbusiness
Unfortunately, it is incredibly easy to come up with excuses :(. Many of us make incredible goals but have a hard time following through. On the most recent episode of the SuccessQuest podcast, we had an inspiring conversation about achieving goals and how to stop making excuses. Here are some of the highlights.
- If something is truly important to you, you wouldn’t make excuses. Find your why! Make goals that really matter.
- Sometimes our brains get used to doing things a certain way. Bad habits are hard to change. Be patient with yourself.
- Create more friction for the things you don’t want to do.
- Decrease friction for the things you want to do.
- Make a commitment.
- Find someone who will do it with you and keep you accountable.
- Start where you are! Make small steps toward improvement.
- No more excuses!
What are some of your goals? What tips do you have for achieving goals?
❌ My first business was an absolute failure... 🚫
I grew up in a large family. My Dad, a small business owner and entrepreneur, taught me to work hard and dream big. I remember some of my favorite moments with him were talking about business or coming up with new business ideas.
⚡️ When I was 16, I started a business with a goal to sell and install wind turbines and solar panels. I contacted a manufacturer, and even became an official reseller.
😩 I didn’t sell one wind turbine or solar panel.
🙌🏻 That said, I learned valuable skills. I built a website for my little business. Admittedly, it wasn't a great website, but that was the start to the path that I'm still on today.
🤔 Was it really a failure? I guess it depends on how you define success and failure. What metrics do you use to measure them?
Tell me about some of your "failures"! 👇🏻
#failure #success #entrepreneurship #jacobsthoughts #jmhmedia #successquest