Jacob Harmon
Jacob Harmon
I help businesses build trust and brand loyalty | 🎙 Podcast: Trust Cast | ⭐️ JMH Media
June 19, 2020

‼️ Lets to do something different:
🧐 analyze a marketing tactic from another company.

Last week, Jake Bjorseth of Trndsttrs posted that his company was “for now [….] no more.” Today, after a week of silence, they announced new branding. (links to both posts in the comments)

I've seen opinions, criticisms, and praises of this tactic.

My thoughts:

👍🏻 The Good
Good Marketing creates emotional responses and encourages conversations. This tactic worked. I'm sure Jake and Trndsttrs have had more views and have been more top of mind over the past week. Anecdotally, I’ve been checking Jake’s page almost daily hoping for updates. This was creative, and probably effective. I’m writing about it, aren’t I?

👎🏻 The Bad
Good marketing creates emotional responses and views, but more importantly, it creates trust. This was a potentially dangerous move since some people following Jake and Trndsttrs Media may not trust them anymore.

😧 The Ugly
Honestly, it is a little distasteful because there are a lot of people loosing jobs, and businesses REALLY going under. It’s never good taste to poke fun at other peoples pain.
-

At the end of the day, I’m genuinely curious to see how this turns out. Jake, did this tactic work for you guys? What results did you get.

What do you all think?

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Additional Thoughts

Want to read more?

November 17, 2020

Don’t shy away from hard work.

Don’t shy away from hard work.

But also don’t shy away from creating systems that make your work easier.

As with most things in life, there’s a perfect balance.

#jacobsthoughts #hardwork #efficiency #systems

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November 16, 2020

How do you feel about the new google icons?

How do you feel about the new google icons?

I get what they're going for:
- Brand consistency
- 1 design language
- Bright and colorful

That said, I feel that they made some major mistakes.
- It's really hard to differentiate their different products.
- The icons seem void of personality
- In some instances, they simply don't make sense. For example, the new Docs icon just looks like a poorly designed rectangle... not a document.

What are your thoughts? Do you like them?

#design #jacobsthoughts #usability

...

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September 6, 2020

Do you want to change your behavior? Change your identity.

Do you want to change your behavior? Change your identity.

In a recent Self Improvement Daily episode, Brian Ford talked with Jim Fortinabout the power of identity. (A powerful podcast episode. Link in the comments)

A non smoker isn’t even tempted if someone asks them to smoke. Why? Because it’s part of their identity.

How many times have you heard “I don’t smoke.”

They don’t even have to decide because they identify as a non smoker.

🤔 What behaviors do you want to get rid of or create?

⭐️ Now decide what identity you need to adopt to become who you want to be.

An identity that has meant a lot to me is my identity as a child of God.

“The Spirit itself beareth witness with our spirit, that we are the children of God: And if children, then heirs; heirs of God, and joint-heirs with Christ; if so be that we suffer with him, that we may be also glorified together.” - Romans 8:16-17

Think about it. You are a literal son or daughter of the most powerful being. You are his heir. You are important. You have an infinite potential.

Don’t ever forget it.

Here’s a link to a music video that my little brother did. It has a powerful message. And my little family is in it.

Enjoy!

#jacobsthoughts #faithandwork #faithandbusiness #identity #behavior #iamachildofgod.

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