Jacob Harmon
Jacob Harmon
I help businesses build trust and brand loyalty | 🎙 Podcast: Trust Cast | ⭐️ JMH Media
June 19, 2020

‼️ Lets to do something different:
🧐 analyze a marketing tactic from another company.

Last week, Jake Bjorseth of Trndsttrs posted that his company was “for now [….] no more.” Today, after a week of silence, they announced new branding. (links to both posts in the comments)

I've seen opinions, criticisms, and praises of this tactic.

My thoughts:

👍🏻 The Good
Good Marketing creates emotional responses and encourages conversations. This tactic worked. I'm sure Jake and Trndsttrs have had more views and have been more top of mind over the past week. Anecdotally, I’ve been checking Jake’s page almost daily hoping for updates. This was creative, and probably effective. I’m writing about it, aren’t I?

👎🏻 The Bad
Good marketing creates emotional responses and views, but more importantly, it creates trust. This was a potentially dangerous move since some people following Jake and Trndsttrs Media may not trust them anymore.

😧 The Ugly
Honestly, it is a little distasteful because there are a lot of people loosing jobs, and businesses REALLY going under. It’s never good taste to poke fun at other peoples pain.
-

At the end of the day, I’m genuinely curious to see how this turns out. Jake, did this tactic work for you guys? What results did you get.

What do you all think?

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Additional Thoughts

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December 9, 2020

A branding lesson from Apple

A #branding lesson from #Apple

🎧 Apple just released a $549 pair of headphones 🎧

🤑 Yes, you heard me right. $549.

🛍 And they've already sold out.

🤷🏼‍♂️ Why? How is it that they can sell a product that's so much more expensive than their competitors?

It's all about the brand.

Apple has two incredibly powerful brands behind this new product: Apple and AirPods.

They've built trust that they can build a premium experience with headphones.

Let's learn from Apple. The better your brand is, the more you can charge for your products and services because they'll be in higher demand.

🙌 Time to start working on your brand.

#jacobsthoughts #branding #brand #apple #airpods #airpodsmax #jmhmedia

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August 16, 2020

Beautiful things can take a long time to build.

Spent the last few days at Glacier National Park in Montana. What did I Learn?

- God is majestic and all powerful. I was filled with awe seeing some of his large creations up close.
- Beauty takes a long time to build. The mountains of Glacier National Park began forming 170 million years... if God can be this patient with his creations, maybe I can be a little more patient with the businesses I’m building.
- Connecting with nature brings clarity. As we enjoyed the beautiful landscapes, I disconnected from a lot of life’s stresses. It was really nice, and I’m coming back with more clarity and direction.

What did you do/learn this weekend?

#jacobsthoughts #weekend #nature faithandwork

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June 13, 2020

Don’t get so focused on success that you don’t see it right in front of you!

🚫 Don’t get so focused on success that you don’t see it right in front of you! 😳

I’m always wanting more. In part, that’s what makes me an entrepreneur. I have a burning desire to succeed, and work my tail off to do so.

That said, sometimes I’m so focused on the hustle and pursuit of success that I fail to celebrate and recognize the small wins.

🙏 Take time to be grateful.

📈 Think about where you were a year or even five years ago.

🎉 Celebrate the small wins.

Take care! :)

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