Welcome! These are my unfiltered thoughts. I hope to provide some insight and help with your digital marketing. Feel free to follow me on your favorite social network to see more tips like these.
‼️ Lets to do something different:
🧐 analyze a marketing tactic from another company.
Last week, Jake Bjorseth of Trndsttrs posted that his company was “for now [….] no more.” Today, after a week of silence, they announced new branding. (links to both posts in the comments)
I've seen opinions, criticisms, and praises of this tactic.
👍🏻 The Good
Good Marketing creates emotional responses and encourages conversations. This tactic worked. I'm sure Jake and Trndsttrs have had more views and have been more top of mind over the past week. Anecdotally, I’ve been checking Jake’s page almost daily hoping for updates. This was creative, and probably effective. I’m writing about it, aren’t I?
👎🏻 The Bad
Good marketing creates emotional responses and views, but more importantly, it creates trust. This was a potentially dangerous move since some people following Jake and Trndsttrs Media may not trust them anymore.
😧 The Ugly
Honestly, it is a little distasteful because there are a lot of people loosing jobs, and businesses REALLY going under. It’s never good taste to poke fun at other peoples pain.
At the end of the day, I’m genuinely curious to see how this turns out. Jake, did this tactic work for you guys? What results did you get.
What do you all think?
Is it possible to be inauthentic precisely because you are trying to be authentic?
This week’s Trust Cast is all about engineering the perfect trustworthy brand. To do this, you need to be true to your purpose and values.
I had a great conversation with Jennifer Anastasi. Thanks for being on the show Jennifer!
#branding #authenticity #trustcast #brandloyalty #podcast
Can you ever take a break in business?
When you're a business owner, it's easy to get overwhelmed and have your business take over your life... but wait, didn't you get into business to be free? I know I did.
If you want to have freedom AND a business:
- CREATE SYSTEMS.
By creating systems, you allow yourself to be more productive and get more done quicker. You also make it possible to get help and outsource tasks when needed.
Hope you all get a quick break this weekend. Take care!
🤝 Relationships: the key to business growth 📈
💰 Do you want to make more sales?
⬆️ Do you want your business to grow?
🔥 Do you want to build a powerful brand?
Well of course you do! That's likely why you're on a platform like LinkedIn. Let me make it simple for you. Build REAL relationships and the growth will come.
🚫 Don't just connect with people -
🚫 Don't spam inboxes -
✅ Have real conversations
🚫 Don't be pushy -
✅ Find pain points and provide solutions
You'll learn that real connections and real relationships lead to sells... and those sells will lead to testimonials, referrals, and more sells.
You got this!
#sales #valueselling #marketing #jacobsthoughts