Jacob Harmon
Jacob Harmon
I help businesses build trust and brand loyalty | 🎙 Podcast: Trust Cast | ⭐️ JMH Media
June 19, 2020

‼️ Lets to do something different:
🧐 analyze a marketing tactic from another company.

Last week, Jake Bjorseth of Trndsttrs posted that his company was “for now [….] no more.” Today, after a week of silence, they announced new branding. (links to both posts in the comments)

I've seen opinions, criticisms, and praises of this tactic.

My thoughts:

👍🏻 The Good
Good Marketing creates emotional responses and encourages conversations. This tactic worked. I'm sure Jake and Trndsttrs have had more views and have been more top of mind over the past week. Anecdotally, I’ve been checking Jake’s page almost daily hoping for updates. This was creative, and probably effective. I’m writing about it, aren’t I?

👎🏻 The Bad
Good marketing creates emotional responses and views, but more importantly, it creates trust. This was a potentially dangerous move since some people following Jake and Trndsttrs Media may not trust them anymore.

😧 The Ugly
Honestly, it is a little distasteful because there are a lot of people loosing jobs, and businesses REALLY going under. It’s never good taste to poke fun at other peoples pain.
-

At the end of the day, I’m genuinely curious to see how this turns out. Jake, did this tactic work for you guys? What results did you get.

What do you all think?

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Additional Thoughts

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These ideas are not my own :) Thanks to Nir Eyal and his book, Indistractible, for helping me think about this.

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