Jacob Harmon
Jacob Harmon
I help businesses build trust and brand loyalty | 🎙 Podcast: Trust Cast | ⭐️ JMH Media
June 20, 2020

🙏 Please, please, please!

🚫 Stop sending a sales pitch right after connecting.

I understand that social media networks are great sales tools, but it’s not the right way to do it.

Instead:

🌱 Cultivate relationships.
💬 Engage with content.
💡 Provide Value.

THEN talk about your services.

👇🏻 Tell me about the worst LinkedIn sales pitch you’ve received.

#linkedintips #sales #relationships #engagment #valueselling #contentmarketing

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June 11, 2020

Collaboration is powerful.

🤝 Collaboration is powerful.
🚫Don’t go it alone!

Throughout my life, I’ve had a lot of interests and I’ve been able to learn things quickly. Because of this, I’ve been relatively good at almost everything and It was so easy for me to be a “one man show.” I’m branching out and learning to work better with others, and it’s amazing. Here are some things I’m learning:

💪🏻 Even if you’re good at something, someone else might be better.

🎯 Specialize in the things that 1) you’re an expert in, and 2) bring you joy. Outsource or partner with others for the rest.

👨🏻‍🎓 When you work with others, learn from them. They’ll have a different perspective and different skills.

📈 Leverage each other’s network and resources.

I’m always looking to get to know more people. Don’t hesitate to reach out. Maybe we can collaborate!

#collaboration #workingtogether #leverage #learn #perspective

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November 23, 2020

Interesting insights into Gen Z and Millennial Podcast listeners

Some interesting insights into Gen Z and Millennial Podcast listeners.

Whistle (link in comments) conducted a research study among Gen Z and Millennials in Fall 2020 to decode their relationships to podcasts.

KEY TAKEAWAY
Podcast listening is an active, engaged, and leaned-in experience. And, because this generation is actively listening, they are attuned and ready to receive a brand message.

INTERESTING FINDINGS:
1) Listeners tend to be affluent, male sports fans
2) Podcasts are replacing TV as a way to enhance other activities
3) People prefer to learn with podcasts over books
4) Hosts need to be funny and relatable
5) Gen Z prefers shorter duration, unscripted, and off-the-cuff formats

Now is the time! Podcasts provide a uniquely personal way to build brand loyalty and trust with your target audience.

If you have any questions about podcasting I'd be happy to jump on a call and chat.

#podcast #jacobsthoughts #brandloyalty #trust #genz #millennials

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December 8, 2020

Is it possible to be inauthentic precisely because you are trying to be authentic?

Is it possible to be inauthentic precisely because you are trying to be authentic?

Well, yeah!

This week’s Trust Cast is all about engineering the perfect trustworthy brand. To do this, you need to be true to your purpose and values.

I had a great conversation with Jennifer Anastasi. Thanks for being on the show Jennifer!

#branding #authenticity #trustcast #brandloyalty #podcast

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