Welcome! These are my unfiltered thoughts. I hope to provide some insight and help with your digital marketing. Feel free to follow me on your favorite social network to see more tips like these.
The 🔑 to building a powerful brand...
🌟 Be yourself! Authenticity!
🤝 People want to do business with other people that they KNOW, LIKE, and TRUST.
🎨 The best way to get people to know like and trust you is to create authentic content.
⁉️ But what if people don't like me? Simple. Then they aren't the type of people you want to do business with.
🙌 Your ideal customer is the person that aligns with your values and who you are.
BE YOURSELF. This will attract the right customers 😎
Have a great weekend everyone! ✌️
#branding #authenticity #jmhmedia
🎙 Let's talk Podcasts for a bit… It seems like everyone is starting a podcast right now. 🎙
🦻🏻 70% of Americans have heard of Podcasts (up from 64% in 2018)
🎧 22% listen to Podcasts Weekly
🎙 There are ~750,000 podcasts. Up from 550,000 last year (compare to 23M YouTube channels)
😱 These channels have more than 29 million episodes
🕖 76.8% of podcast listeners listen for more than 7 hours a week
📺 61.2% of listeners spend more time listening to podcasts than consuming TV shows
🧐 80% listen to more than half of every episode.
Is the market overcrowded? Or is there still opportunity?
💭 I’d love to hear your thoughts 👇🏻 :)
Here are my 2 cents. There is a huge market opportunity for podcasts. The listener base is growing rapidly and podcast listeners are incredibly loyal (see above). That said, the more saturated the market becomes, the harder it will be to get ahead. Also, Podcasts aren’t easy. Most podcasts don’t last long. In fact, only 20% of podcasts have released an episode in the past 90 days. If you want to get into the game, be consistent. Your hard work will pay off :).
We started the SuccessQuest podcast a mere 30 weeks ago. I’m proud to say that we’ve been consistent. We haven’t missed a Thursday :).
Links to the statistics:
How Many YouTube Channels Are There?
I've been thinking a lot about friction lately. Especially as I'm working from home and have more distractions than ever before.
Friction is simply a tool in our toolbox. Are you using it to your advantage?
⏫ We should increase friction in the things we want to stop doing. (example: move distracting apps to a distant page and folder on your phone).
⏬ We should decrease friction for the things we want to do more (example: I've started putting a book next to my bed so I read more often).
These ideas are not my own :) Thanks to Nir Eyal and his book, Indistractible, for helping me think about this.
🤝 Relationships: the key to business growth 📈
💰 Do you want to make more sales?
⬆️ Do you want your business to grow?
🔥 Do you want to build a powerful brand?
Well of course you do! That's likely why you're on a platform like LinkedIn. Let me make it simple for you. Build REAL relationships and the growth will come.
🚫 Don't just connect with people -
🚫 Don't spam inboxes -
✅ Have real conversations
🚫 Don't be pushy -
✅ Find pain points and provide solutions
You'll learn that real connections and real relationships lead to sells... and those sells will lead to testimonials, referrals, and more sells.
You got this!
#sales #valueselling #marketing #jacobsthoughts