Welcome! These are my unfiltered thoughts. I hope to provide some insight and help with your digital marketing. Feel free to follow me on your favorite social network to see more tips like these.
I’ve thought a lot about the hate, division, and polarization that we’re experiencing...
It seams like anyone that dare have a different opinion than me deserves hate..
How did we get here?
Where has civility and kindness gone?
Maybe we should start listening to the wisest, kindest man to ever walk the earth - our savior and older brother who said:
“Love your enemies, bless them that curse you, do good to them that hate you, and pray for them which despitefully use you.”—Matthew 5:44
#jacobsthoughts #faithandwork #love
🎙 Let's talk Podcasts for a bit… It seems like everyone is starting a podcast right now. 🎙
🦻🏻 70% of Americans have heard of Podcasts (up from 64% in 2018)
🎧 22% listen to Podcasts Weekly
🎙 There are ~750,000 podcasts. Up from 550,000 last year (compare to 23M YouTube channels)
😱 These channels have more than 29 million episodes
🕖 76.8% of podcast listeners listen for more than 7 hours a week
📺 61.2% of listeners spend more time listening to podcasts than consuming TV shows
🧐 80% listen to more than half of every episode.
Is the market overcrowded? Or is there still opportunity?
💭 I’d love to hear your thoughts 👇🏻 :)
Here are my 2 cents. There is a huge market opportunity for podcasts. The listener base is growing rapidly and podcast listeners are incredibly loyal (see above). That said, the more saturated the market becomes, the harder it will be to get ahead. Also, Podcasts aren’t easy. Most podcasts don’t last long. In fact, only 20% of podcasts have released an episode in the past 90 days. If you want to get into the game, be consistent. Your hard work will pay off :).
We started the SuccessQuest podcast a mere 30 weeks ago. I’m proud to say that we’ve been consistent. We haven’t missed a Thursday :).
Links to the statistics:
How Many YouTube Channels Are There?
Many of you may not know, but I am a devout member of my faith.
I’ve been extremely quiet about it on LinkedIn because I wasn’t sure that a business platform was a good place to talk about religion or faith. I’ve decided to change that. My religion and faith are a huge part of who I am. They’ve had a huge impact on my values and the way I conduct business.
Starting today, I’m going to post something faith promoting every Sunday. I believe that spirituality and faith can be a huge force for good in the world... yes, also in business.
Today’s thought: God loves you. Business can be hard and lonely, but know that you are a child of God and that he is fighting for your success.
#faith #religion #business
I've been looking forward to this episode for weeks! It's the perfect intersection of SuccessQuest and JMH Media.
Maeva Cifuentes and I nerd out about culture, language, marketing, and content. It was such a fun conversation!
Thanks for being on the podcast Maeva!
🇵🇪 Cultural exposure is important! If you can, visit another country or learn another language. It will change the way you see the world.
💰 With PPC ads, you have to pay to get traffic. With content, you don’t.
💬 Talk to your customer support and sales departments! They talk to the customer every day and can tell you what pain points they have.
🙌 Content isn’t about promoting your products. Instead, it’s about solving problems.
‼️ If you do content marketing correctly, it’s not guesswork.
🤝 Good marketing and good sales go hand in hand. If you provide value then sales will be easy.
🎙 Start a podcast! A podcast is an amazing tool that provides so many benefits. It lets you network with people, and it creates incredible content.
⚙️ Create systems in your business and document these systems. This will help you outsource and get help.
👨🏼💼 The value of creating a personal brand. Build relationships!