Welcome! These are my unfiltered thoughts. I hope to provide some insight and help with your digital marketing. Feel free to follow me on your favorite social network to see more tips like these.
Social media and technology have just about destroyed relationships in business.
The very thing they were meant to foster and create has all but disappeared.
We're surrounded by fake connections, vanity metrics, and DM sales pitches. REAL genuine connections are becoming rare.
How can we fix this? As marketers, it's our job to create real relationships, brand loyalty, and TRUST with our customers.
I'm launching a brand new podcast dedicated to finding the answer to building trust in business. Here's the first episode.
Please subscribe as episode 2 comes out tomorrow!
#podcast #trust #brandloyalty #authenticity
🤔 Selling Services vs. Selling Value 🤔
‼️ Spoiler Alert: Selling value is better.
I've been thinking a lot about this lately.
**I’ll use my business as an example:**
I can say that I provide:
- Branding
- Websites
- Podcasts
- SEO
- Digital Marketing
- ...
OR, I can sell:
- Business growth
- Clarity of vision
- An audience
- More leads
- More sales.
What's better?
Obviously it’s better to sell value.
There are millions of website designers in the world. If I simply sell websites, my potential clients could literally go anywhere else and receive the same service. Selling value on the other hand lets them know what transformation you can create in their life. It’s much harder for competitors to compete on that.
PS: My LinkedIn headline will be changing soon. I don't think "JMH Media. ⭐️ Creating Brands | 🖥 Websites | 🎙 Podcasts | ✍🏻 Content | 🔥 Digital Marketing" fits my new vision.
#value #valueselling #jacobsthoughts #jmhmedia #sales
...
Read Post📈 The RIGHT Way To Sell 💰
Salespeople get a bad rap.
They're pushy, overly persistent, and don't listen.
Unfortunately, I believe that it's because they've been taught wrong.
Good salespeople are good marketers.
They find customer pain points.
Then they create solutions to those pain points.
When you provide value, the selling part is easy!
#sales #marketing #valueselling #jmhmedia #jacobsthoughts
...
Read Posthaha 😂
How do you go about pricing conversations? Put all of your tips and tricks below 👇🏻
While I'm no expert on this subject, my personal opinion is to just say it how it is.
If you're too expensive for them, no big deal you weren't a right fit.
If you could have gone higher... no use stressing over it now!
What do you think?
#pricingstrategy #negotiation #jacobsthoughts
...
Read Post