Welcome! These are my unfiltered thoughts. I hope to provide some insight and help with your digital marketing. Feel free to follow me on your favorite social network to see more tips like these.
Social media and technology have just about destroyed relationships in business.
The very thing they were meant to foster and create has all but disappeared.
We're surrounded by fake connections, vanity metrics, and DM sales pitches. REAL genuine connections are becoming rare.
How can we fix this? As marketers, it's our job to create real relationships, brand loyalty, and TRUST with our customers.
I'm launching a brand new podcast dedicated to finding the answer to building trust in business. Here's the first episode.
Please subscribe as episode 2 comes out tomorrow!
#podcast #trust #brandloyalty #authenticity
Some interesting insights into Gen Z and Millennial Podcast listeners.
Whistle (link in comments) conducted a research study among Gen Z and Millennials in Fall 2020 to decode their relationships to podcasts.
Podcast listening is an active, engaged, and leaned-in experience. And, because this generation is actively listening, they are attuned and ready to receive a brand message.
1) Listeners tend to be affluent, male sports fans
2) Podcasts are replacing TV as a way to enhance other activities
3) People prefer to learn with podcasts over books
4) Hosts need to be funny and relatable
5) Gen Z prefers shorter duration, unscripted, and off-the-cuff formats
Now is the time! Podcasts provide a uniquely personal way to build brand loyalty and trust with your target audience.
If you have any questions about podcasting I'd be happy to jump on a call and chat.
#podcast #jacobsthoughts #brandloyalty #trust #genz #millennials
I’ve thought a lot about the hate, division, and polarization that we’re experiencing...
It seams like anyone that dare have a different opinion than me deserves hate..
How did we get here?
Where has civility and kindness gone?
Maybe we should start listening to the wisest, kindest man to ever walk the earth - our savior and older brother who said:
“Love your enemies, bless them that curse you, do good to them that hate you, and pray for them which despitefully use you.”—Matthew 5:44
#jacobsthoughts #faithandwork #love
🤝 Relationships: the key to business growth 📈
💰 Do you want to make more sales?
⬆️ Do you want your business to grow?
🔥 Do you want to build a powerful brand?
Well of course you do! That's likely why you're on a platform like LinkedIn. Let me make it simple for you. Build REAL relationships and the growth will come.
🚫 Don't just connect with people -
🚫 Don't spam inboxes -
✅ Have real conversations
🚫 Don't be pushy -
✅ Find pain points and provide solutions
You'll learn that real connections and real relationships lead to sells... and those sells will lead to testimonials, referrals, and more sells.
You got this!
#sales #valueselling #marketing #jacobsthoughts