Jacob Harmon
Jacob Harmon
I help businesses build trust and brand loyalty | πŸŽ™ Podcast: Trust Cast | ⭐️ JMH Media
November 30, 2020

Social media and technology have just about destroyed relationships in business.

The very thing they were meant to foster and create has all but disappeared.

We're surrounded by fake connections, vanity metrics, and DM sales pitches. REAL genuine connections are becoming rare.

How can we fix this? As marketers, it's our job to create real relationships, brand loyalty, and TRUST with our customers.

I'm launching a brand new podcast dedicated to finding the answer to building trust in business. Here's the first episode.

Please subscribe as episode 2 comes out tomorrow!

#podcast #trust #brandloyalty #authenticity

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September 8, 2020

πŸ€” Selling Services vs. Selling Value πŸ€”

πŸ€” Selling Services vs. Selling Value πŸ€”

‼️ Spoiler Alert: Selling value is better.

I've been thinking a lot about this lately.

**I’ll use my business as an example:**

I can say that I provide:
- Branding
- Websites
- Podcasts
- SEO
- Digital Marketing
- ...

OR, I can sell:
- Business growth
- Clarity of vision
- An audience
- More leads
- More sales.

What's better?

Obviously it’s better to sell value.

There are millions of website designers in the world. If I simply sell websites, my potential clients could literally go anywhere else and receive the same service. Selling value on the other hand lets them know what transformation you can create in their life. It’s much harder for competitors to compete on that.

PS: My LinkedIn headline will be changing soon. I don't think "JMH Media. ⭐️ Creating Brands | πŸ–₯ Websites | πŸŽ™ Podcasts | ✍🏻 Content | πŸ”₯ Digital Marketing" fits my new vision.

#value #valueselling #jacobsthoughts #jmhmedia #sales

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August 21, 2020

The RIGHT Way To Sell

πŸ“ˆ The RIGHT Way To Sell πŸ’°

Salespeople get a bad rap.

They're pushy, overly persistent, and don't listen.

Unfortunately, I believe that it's because they've been taught wrong.

Good salespeople are good marketers.

They find customer pain points.

Then they create solutions to those pain points.

When you provide value, the selling part is easy!

#sales #marketing #valueselling #jmhmedia #jacobsthoughts

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November 18, 2020

How do you go about pricing conversations?

haha πŸ˜‚
How do you go about pricing conversations? Put all of your tips and tricks below πŸ‘‡πŸ»

While I'm no expert on this subject, my personal opinion is to just say it how it is.

If you're too expensive for them, no big deal you weren't a right fit.

If you could have gone higher... no use stressing over it now!

What do you think?
#pricingstrategy #negotiation #jacobsthoughts

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