Jacob Harmon
Jacob Harmon
I help businesses build trust and brand loyalty | 🎙 Podcast: Trust Cast | ⭐️ JMH Media
September 8, 2020

🤔 Selling Services vs. Selling Value 🤔

‼️ Spoiler Alert: Selling value is better.

I've been thinking a lot about this lately.

**I’ll use my business as an example:**

I can say that I provide:
- Branding
- Websites
- Podcasts
- SEO
- Digital Marketing
- ...

OR, I can sell:
- Business growth
- Clarity of vision
- An audience
- More leads
- More sales.

What's better?

Obviously it’s better to sell value.

There are millions of website designers in the world. If I simply sell websites, my potential clients could literally go anywhere else and receive the same service. Selling value on the other hand lets them know what transformation you can create in their life. It’s much harder for competitors to compete on that.

PS: My LinkedIn headline will be changing soon. I don't think "JMH Media. ⭐️ Creating Brands | 🖥 Websites | 🎙 Podcasts | ✍🏻 Content | 🔥 Digital Marketing" fits my new vision.

#value #valueselling #jacobsthoughts #jmhmedia #sales

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August 20, 2020

Content Marketing & Personal Branding

I've been looking forward to this episode for weeks! It's the perfect intersection of SuccessQuest and JMH Media.

Maeva Cifuentes and I nerd out about culture, language, marketing, and content. It was such a fun conversation!

Thanks for being on the podcast Maeva!

Episode highlights:
🇵🇪 Cultural exposure is important! If you can, visit another country or learn another language. It will change the way you see the world.
💰 With PPC ads, you have to pay to get traffic. With content, you don’t.
💬 Talk to your customer support and sales departments! They talk to the customer every day and can tell you what pain points they have.
🙌 Content isn’t about promoting your products. Instead, it’s about solving problems.
‼️ If you do content marketing correctly, it’s not guesswork.
🤝 Good marketing and good sales go hand in hand. If you provide value then sales will be easy.
🎙 Start a podcast! A podcast is an amazing tool that provides so many benefits. It lets you network with people, and it creates incredible content.
⚙️ Create systems in your business and document these systems. This will help you outsource and get help.
👨🏼‍💼 The value of creating a personal brand. Build relationships!

Enjoy!
#podcast#jmhmedia#successquest#contentmarketing#personalbrand

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August 16, 2020

Beautiful things can take a long time to build.

Spent the last few days at Glacier National Park in Montana. What did I Learn?

- God is majestic and all powerful. I was filled with awe seeing some of his large creations up close.
- Beauty takes a long time to build. The mountains of Glacier National Park began forming 170 million years... if God can be this patient with his creations, maybe I can be a little more patient with the businesses I’m building.
- Connecting with nature brings clarity. As we enjoyed the beautiful landscapes, I disconnected from a lot of life’s stresses. It was really nice, and I’m coming back with more clarity and direction.

What did you do/learn this weekend?

#jacobsthoughts #weekend #nature faithandwork

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June 20, 2020

The Right (and wrong) Way to Sell

🙏 Please, please, please!

🚫 Stop sending a sales pitch right after connecting.

I understand that social media networks are great sales tools, but it’s not the right way to do it.

Instead:

🌱 Cultivate relationships.
💬 Engage with content.
💡 Provide Value.

THEN talk about your services.

👇🏻 Tell me about the worst LinkedIn sales pitch you’ve received.

#linkedintips #sales #relationships #engagment #valueselling #contentmarketing

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