Jacob Harmon
Jacob Harmon
I help businesses build trust and brand loyalty | 🎙 Podcast: Trust Cast | ⭐️ JMH Media
September 8, 2020

🤔 Selling Services vs. Selling Value 🤔

‼️ Spoiler Alert: Selling value is better.

I've been thinking a lot about this lately.

**I’ll use my business as an example:**

I can say that I provide:
- Branding
- Websites
- Podcasts
- SEO
- Digital Marketing
- ...

OR, I can sell:
- Business growth
- Clarity of vision
- An audience
- More leads
- More sales.

What's better?

Obviously it’s better to sell value.

There are millions of website designers in the world. If I simply sell websites, my potential clients could literally go anywhere else and receive the same service. Selling value on the other hand lets them know what transformation you can create in their life. It’s much harder for competitors to compete on that.

PS: My LinkedIn headline will be changing soon. I don't think "JMH Media. ⭐️ Creating Brands | 🖥 Websites | 🎙 Podcasts | ✍🏻 Content | 🔥 Digital Marketing" fits my new vision.

#value #valueselling #jacobsthoughts #jmhmedia #sales

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June 20, 2020

The Right (and wrong) Way to Sell

🙏 Please, please, please!

🚫 Stop sending a sales pitch right after connecting.

I understand that social media networks are great sales tools, but it’s not the right way to do it.

Instead:

🌱 Cultivate relationships.
💬 Engage with content.
💡 Provide Value.

THEN talk about your services.

👇🏻 Tell me about the worst LinkedIn sales pitch you’ve received.

#linkedintips #sales #relationships #engagment #valueselling #contentmarketing

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August 10, 2020

Building a Brand takes time and consistent effort... 


It is worth it.

Does building a brand take too much work?

If I'm honest, I think about this almost every day. It takes a lot of energy to consistently show up. It takes a lot of effort and time... Is it even worth it?

I'd argue that it is (that's probably not a surprise though).

You see, it's precisely BECAUSE it is so hard that it is worth it.

Let me explain - If building a powerful brand was easy, everyone would have one... and then no one would. Marketing is about STANDING OUT from the competition. In order to stand out, you have to be doing something they aren't.

Put in the work. It'll be worth it! :)

#jacobsthoughts #brandbuilding #effort #work #worthit

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April 18, 2020

Apple Podcasts Surpasses 1 Million Podcasts

This Just In!
Apple Podcasts Surpasses 1 Million Podcasts.

Wow! We've officially passed the threshold. Obviously, not all of these podcasts are active, but it's still an interesting number :)

This data comes curtsy of Daniel J. Lewis and My Podcast Reviews.

#podcast #milestone #1MillionPodcasts

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