Welcome! These are my unfiltered thoughts. I hope to provide some insight and help with your digital marketing. Feel free to follow me on your favorite social network to see more tips like these.
🤔 Selling Services vs. Selling Value 🤔
‼️ Spoiler Alert: Selling value is better.
I've been thinking a lot about this lately.
**I’ll use my business as an example:**
I can say that I provide:
- Digital Marketing
OR, I can sell:
- Business growth
- Clarity of vision
- An audience
- More leads
- More sales.
Obviously it’s better to sell value.
There are millions of website designers in the world. If I simply sell websites, my potential clients could literally go anywhere else and receive the same service. Selling value on the other hand lets them know what transformation you can create in their life. It’s much harder for competitors to compete on that.
PS: My LinkedIn headline will be changing soon. I don't think "JMH Media. ⭐️ Creating Brands | 🖥 Websites | 🎙 Podcasts | ✍🏻 Content | 🔥 Digital Marketing" fits my new vision.
#value #valueselling #jacobsthoughts #jmhmedia #sales
I've been thinking a lot about friction lately. Especially as I'm working from home and have more distractions than ever before.
Friction is simply a tool in our toolbox. Are you using it to your advantage?
⏫ We should increase friction in the things we want to stop doing. (example: move distracting apps to a distant page and folder on your phone).
⏬ We should decrease friction for the things we want to do more (example: I've started putting a book next to my bed so I read more often).
These ideas are not my own :) Thanks to Nir Eyal and his book, Indistractible, for helping me think about this.
🙏 Please, please, please!
🚫 Stop sending a sales pitch right after connecting.
I understand that social media networks are great sales tools, but it’s not the right way to do it.
🌱 Cultivate relationships.
💬 Engage with content.
💡 Provide Value.
THEN talk about your services.
👇🏻 Tell me about the worst LinkedIn sales pitch you’ve received.
#linkedintips #sales #relationships #engagment #valueselling #contentmarketing
🖥 Need some website tips? 👍🏻
We just launched a new website for the Self Improvement Daily Podcast.
I was honored when Brian Ford came to me looking to improve the website for his podcast. I've been a long time listener, an I was excited to help with the rebrand and new website launch.
Here are some tips based on the decisions we made:
- Create an attractive catchy header.
- Include a picture of yourself. It provides a human element to the site.
- Break up large sections of text when possible.
- Include social proof on the site.
- Make sure that you have a page featuring each piece of content for SEO purposes.
Let me know what you think of the site. If you have any feedback or ways we could make it even better, don't hesitate to let Brian or myself know.
#branddesign #websitedesign #contentmarketing #jmhmedia #podcastwebsite