Jacob Harmon
Jacob Harmon
I help businesses build trust and brand loyalty | πŸŽ™ Podcast: Trust Cast | ⭐️ JMH Media
September 8, 2020

πŸ€” Selling Services vs. Selling Value πŸ€”

‼️ Spoiler Alert: Selling value is better.

I've been thinking a lot about this lately.

**I’ll use my business as an example:**

I can say that I provide:
- Branding
- Websites
- Podcasts
- SEO
- Digital Marketing
- ...

OR, I can sell:
- Business growth
- Clarity of vision
- An audience
- More leads
- More sales.

What's better?

Obviously it’s better to sell value.

There are millions of website designers in the world. If I simply sell websites, my potential clients could literally go anywhere else and receive the same service. Selling value on the other hand lets them know what transformation you can create in their life. It’s much harder for competitors to compete on that.

PS: My LinkedIn headline will be changing soon. I don't think "JMH Media. ⭐️ Creating Brands | πŸ–₯ Websites | πŸŽ™ Podcasts | ✍🏻 Content | πŸ”₯ Digital Marketing" fits my new vision.

#value #valueselling #jacobsthoughts #jmhmedia #sales

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October 8, 2020

🀝 Relationships: the key to business growth πŸ“ˆ

🀝 Relationships: the key to business growth πŸ“ˆ

πŸ’° Do you want to make more sales?
⬆️ Do you want your business to grow?
πŸ”₯ Do you want to build a powerful brand?

Well of course you do! That's likely why you're on a platform like LinkedIn. Let me make it simple for you. Build REAL relationships and the growth will come.

🚫 Don't just connect with people -
βœ… Engage!
🚫 Don't spam inboxes -
βœ… Have real conversations
🚫 Don't be pushy -
βœ… Find pain points and provide solutions

You'll learn that real connections and real relationships lead to sells... and those sells will lead to testimonials, referrals, and more sells.

You got this!

#sales #valueselling #marketing #jacobsthoughts

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January 31, 2020

Are you afraid to grow?

😱 Are you afraid to grow? πŸ“ˆ

Sometimes I am. The past month has been insane! I have about 10 web design projects that I'm working on, and it just keeps getting busier and busier.

While this is a good problem to have, it can be stressful... I'm at the point where I've decided to do 2 things:

1. I'm going to start charging more. This way I can take on less, higher-profile clients.
2. I'm going to start bringing in people to help grow and scale my business.

That's scary though!

Up to this point, my business has been all me. I'm a freelancer. If I fail, it's just me.
If I succeed, it's just me.
Bringing people in creates opportunities for growth, but also more pressure. Now, I'll be responsible for others.

Anyway, wish me luck! :)

#growth #marketing #webdesign #smallbusiness

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June 16, 2020

Why is content so valuable?

πŸ€” Why is content so valuable? 🧐

Let me tell you! πŸ‘‡πŸ»

People want to do business with other people. NOT with some corporate entity. Even large corporations often have personalities attached to them. Think Elon Musk and Tesla or John Legere and T-Mobile.

We want to do business with people we KNOW, LIKE, and TRUST.

Content is the way people get to know, like, and trust your business.

Create value, and people will provide value back to you.

If you need help with this, don't hesitate to let me know.

#content #contentmarketing #digitalmarketing #podcast #blog #socialmedia #value #branding

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