Welcome! These are my unfiltered thoughts. I hope to provide some insight and help with your digital marketing. Feel free to follow me on your favorite social network to see more tips like these.
❌ My first business was an absolute failure... 🚫
I grew up in a large family. My Dad, a small business owner and entrepreneur, taught me to work hard and dream big. I remember some of my favorite moments with him were talking about business or coming up with new business ideas.
⚡️ When I was 16, I started a business with a goal to sell and install wind turbines and solar panels. I contacted a manufacturer, and even became an official reseller.
😩 I didn’t sell one wind turbine or solar panel.
🙌🏻 That said, I learned valuable skills. I built a website for my little business. Admittedly, it wasn't a great website, but that was the start to the path that I'm still on today.
🤔 Was it really a failure? I guess it depends on how you define success and failure. What metrics do you use to measure them?
Tell me about some of your "failures"! 👇🏻
#failure #success #entrepreneurship #jacobsthoughts #jmhmedia #successquest
Does building a brand take too much work?
If I'm honest, I think about this almost every day. It takes a lot of energy to consistently show up. It takes a lot of effort and time... Is it even worth it?
I'd argue that it is (that's probably not a surprise though).
You see, it's precisely BECAUSE it is so hard that it is worth it.
Let me explain - If building a powerful brand was easy, everyone would have one... and then no one would. Marketing is about STANDING OUT from the competition. In order to stand out, you have to be doing something they aren't.
Put in the work. It'll be worth it! :)
#jacobsthoughts #brandbuilding #effort #work #worthit
Is it possible to be inauthentic precisely because you are trying to be authentic?
This week’s Trust Cast is all about engineering the perfect trustworthy brand. To do this, you need to be true to your purpose and values.
I had a great conversation with Jennifer Anastasi. Thanks for being on the show Jennifer!
#branding #authenticity #trustcast #brandloyalty #podcast
😱 Are you afraid to grow? 📈
Sometimes I am. The past month has been insane! I have about 10 web design projects that I'm working on, and it just keeps getting busier and busier.
While this is a good problem to have, it can be stressful... I'm at the point where I've decided to do 2 things:
1. I'm going to start charging more. This way I can take on less, higher-profile clients.
2. I'm going to start bringing in people to help grow and scale my business.
That's scary though!
Up to this point, my business has been all me. I'm a freelancer. If I fail, it's just me.
If I succeed, it's just me.
Bringing people in creates opportunities for growth, but also more pressure. Now, I'll be responsible for others.
Anyway, wish me luck! :)
#growth #marketing #webdesign #smallbusiness