Jacob Harmon
Jacob Harmon
I help businesses build trust and brand loyalty | πŸŽ™ Podcast: Trust Cast | ⭐️ JMH Media
August 19, 2020

❌ My first business was an absolute failure... 🚫

I grew up in a large family. My Dad, a small business owner and entrepreneur, taught me to work hard and dream big. I remember some of my favorite moments with him were talking about business or coming up with new business ideas.

⚑️ When I was 16, I started a business with a goal to sell and install wind turbines and solar panels. I contacted a manufacturer, and even became an official reseller.

😩 I didn’t sell one wind turbine or solar panel.

πŸ™ŒπŸ» That said, I learned valuable skills. I built a website for my little business. Admittedly, it wasn't a great website, but that was the start to the path that I'm still on today.

πŸ€” Was it really a failure? I guess it depends on how you define success and failure. What metrics do you use to measure them?

Tell me about some of your "failures"! πŸ‘‡πŸ»

#failure #success #entrepreneurship #jacobsthoughts #jmhmedia #successquest

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May 21, 2020

Branding = Keeping your Promises

Do you keep your promises?

#Branding is all about making and keeping promises. People come to trust you as a person or business when they know that you'll follow through on the promises you make.

A powerful brand promises AND DELIVERS on value. What value do you promise? Are you delivering on it?

#promise #JMHMedia #value

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May 5, 2020

Why do you post content

🧐 Why do you post content on LinkedIn (or why don't you?)

I've been thinking about this question a lot lately, and here are some of my reasons:
πŸ’¬ It gives me an opportunity to share my thoughts.
πŸ“ˆ It helps me grow my network and meet new people.
πŸ™Œ It spreads awareness of my personal and business brands.
😳 I feel like I should (hey, I'm trying to be honest here, and it feels like everyone is saying you have to post consistently)

Why do (or don't) you post on LinkedIn? πŸ‘‡πŸ»

#linkedin #content #socialmedia #posts #curious

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September 8, 2020

πŸ€” Selling Services vs. Selling Value πŸ€”

πŸ€” Selling Services vs. Selling Value πŸ€”

‼️ Spoiler Alert: Selling value is better.

I've been thinking a lot about this lately.

**I’ll use my business as an example:**

I can say that I provide:
- Branding
- Websites
- Podcasts
- SEO
- Digital Marketing
- ...

OR, I can sell:
- Business growth
- Clarity of vision
- An audience
- More leads
- More sales.

What's better?

Obviously it’s better to sell value.

There are millions of website designers in the world. If I simply sell websites, my potential clients could literally go anywhere else and receive the same service. Selling value on the other hand lets them know what transformation you can create in their life. It’s much harder for competitors to compete on that.

PS: My LinkedIn headline will be changing soon. I don't think "JMH Media. ⭐️ Creating Brands | πŸ–₯ Websites | πŸŽ™ Podcasts | ✍🏻 Content | πŸ”₯ Digital Marketing" fits my new vision.

#value #valueselling #jacobsthoughts #jmhmedia #sales

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