Jacob Harmon
Jacob Harmon
I help businesses build trust and brand loyalty | 🎙 Podcast: Trust Cast | ⭐️ JMH Media
November 15, 2020

Perhaps never in our history has this teaching of Christ been more applicable:

“Love your enemies, bless them that curse you, do good to them that hate you, and pray for them which despitefully use you, and persecute you;”

May we show more kindness and love. Especially to those who disagree with us.

#jacobsthoughts #faithandwork

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June 19, 2020

Trndsttrs "Going Out of Business" Marketing Tactic

‼️ Lets to do something different:
🧐 analyze a marketing tactic from another company.

Last week, Jake Bjorseth of Trndsttrs posted that his company was “for now [….] no more.” Today, after a week of silence, they announced new branding. (links to both posts in the comments)

I've seen opinions, criticisms, and praises of this tactic.

My thoughts:

👍🏻 The Good
Good Marketing creates emotional responses and encourages conversations. This tactic worked. I'm sure Jake and Trndsttrs have had more views and have been more top of mind over the past week. Anecdotally, I’ve been checking Jake’s page almost daily hoping for updates. This was creative, and probably effective. I’m writing about it, aren’t I?

👎🏻 The Bad
Good marketing creates emotional responses and views, but more importantly, it creates trust. This was a potentially dangerous move since some people following Jake and Trndsttrs Media may not trust them anymore.

😧 The Ugly
Honestly, it is a little distasteful because there are a lot of people loosing jobs, and businesses REALLY going under. It’s never good taste to poke fun at other peoples pain.
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At the end of the day, I’m genuinely curious to see how this turns out. Jake, did this tactic work for you guys? What results did you get.

What do you all think?

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November 17, 2020

Don’t shy away from hard work.

Don’t shy away from hard work.

But also don’t shy away from creating systems that make your work easier.

As with most things in life, there’s a perfect balance.

#jacobsthoughts #hardwork #efficiency #systems

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July 20, 2020

Customer Experience

Good customer experience -> great brand affinity.

How can you make your customer experience great?

👍🏻 CARE about your customer.
👂🏻 LISTEN to your customer.
🔥 OBSESS over solving their problems and providing value.

When your customer has an amazing experience two things will happen:

1. They'll return.
2. They'll refer new business

Provide value and value will come back to you.

#customerexpereince#value#brand#referrals

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