Jacob Harmon
Jacob Harmon
I help businesses build trust and brand loyalty | 🎙 Podcast: Trust Cast | ⭐️ JMH Media
May 27, 2020

⭐️ LinkedIn profile tips! ⭐️

I was talking with Michele Prater today. She's trying to grow her business online, and we talked about LinkedIn. She requested a profile review and gave me permission to post. Thanks Michele!

Here are some tips:
- Make your profile image public.
- Create a great cover photo.
- Make your headline clear, easy to read, and impactful
- Have a good About section
- Feature content or links that show what you do.
- Complete your experience.
- Get endorsements from people you've worked with.

❓ What other #linkedintips do you have?

Like, Comment, or engage with this post on LinkedIn
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November 23, 2020

Interesting insights into Gen Z and Millennial Podcast listeners

Some interesting insights into Gen Z and Millennial Podcast listeners.

Whistle (link in comments) conducted a research study among Gen Z and Millennials in Fall 2020 to decode their relationships to podcasts.

KEY TAKEAWAY
Podcast listening is an active, engaged, and leaned-in experience. And, because this generation is actively listening, they are attuned and ready to receive a brand message.

INTERESTING FINDINGS:
1) Listeners tend to be affluent, male sports fans
2) Podcasts are replacing TV as a way to enhance other activities
3) People prefer to learn with podcasts over books
4) Hosts need to be funny and relatable
5) Gen Z prefers shorter duration, unscripted, and off-the-cuff formats

Now is the time! Podcasts provide a uniquely personal way to build brand loyalty and trust with your target audience.

If you have any questions about podcasting I'd be happy to jump on a call and chat.

#podcast #jacobsthoughts #brandloyalty #trust #genz #millennials

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December 9, 2020

A branding lesson from Apple

A #branding lesson from #Apple

🎧 Apple just released a $549 pair of headphones 🎧

🤑 Yes, you heard me right. $549.

🛍 And they've already sold out.

🤷🏼‍♂️ Why? How is it that they can sell a product that's so much more expensive than their competitors?

It's all about the brand.

Apple has two incredibly powerful brands behind this new product: Apple and AirPods.

They've built trust that they can build a premium experience with headphones.

Let's learn from Apple. The better your brand is, the more you can charge for your products and services because they'll be in higher demand.

🙌 Time to start working on your brand.

#jacobsthoughts #branding #brand #apple #airpods #airpodsmax #jmhmedia

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August 10, 2020

Building a Brand takes time and consistent effort... 


It is worth it.

Does building a brand take too much work?

If I'm honest, I think about this almost every day. It takes a lot of energy to consistently show up. It takes a lot of effort and time... Is it even worth it?

I'd argue that it is (that's probably not a surprise though).

You see, it's precisely BECAUSE it is so hard that it is worth it.

Let me explain - If building a powerful brand was easy, everyone would have one... and then no one would. Marketing is about STANDING OUT from the competition. In order to stand out, you have to be doing something they aren't.

Put in the work. It'll be worth it! :)

#jacobsthoughts #brandbuilding #effort #work #worthit

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