Welcome! These are my unfiltered thoughts. I hope to provide some insight and help with your digital marketing. Feel free to follow me on your favorite social network to see more tips like these.
🎙 Let's talk Podcasts for a bit… It seems like everyone is starting a podcast right now. 🎙
🦻🏻 70% of Americans have heard of Podcasts (up from 64% in 2018)
🎧 22% listen to Podcasts Weekly
🎙 There are ~750,000 podcasts. Up from 550,000 last year (compare to 23M YouTube channels)
😱 These channels have more than 29 million episodes
🕖 76.8% of podcast listeners listen for more than 7 hours a week
📺 61.2% of listeners spend more time listening to podcasts than consuming TV shows
🧐 80% listen to more than half of every episode.
Is the market overcrowded? Or is there still opportunity?
💭 I’d love to hear your thoughts 👇🏻 :)
Here are my 2 cents. There is a huge market opportunity for podcasts. The listener base is growing rapidly and podcast listeners are incredibly loyal (see above). That said, the more saturated the market becomes, the harder it will be to get ahead. Also, Podcasts aren’t easy. Most podcasts don’t last long. In fact, only 20% of podcasts have released an episode in the past 90 days. If you want to get into the game, be consistent. Your hard work will pay off :).
We started the SuccessQuest podcast a mere 30 weeks ago. I’m proud to say that we’ve been consistent. We haven’t missed a Thursday :).
Links to the statistics:
How Many YouTube Channels Are There?
Is it possible to be inauthentic precisely because you are trying to be authentic?
This week’s Trust Cast is all about engineering the perfect trustworthy brand. To do this, you need to be true to your purpose and values.
I had a great conversation with Jennifer Anastasi. Thanks for being on the show Jennifer!
#branding #authenticity #trustcast #brandloyalty #podcast
Last week, I committed to posting something faith promoting each Sunday. Today's topic is service.
In business and leadership, I believe that service is one of the most important things you can do. If a business serves their customers, clients, and employees, they'll be successful. If leader serves the people they lead, they'll be an effective leader.
In Matthew 23:11, Christ teaches: "he that is greatest among you shall be your servant." In this simple teaching, he taught the importance of humility and service. He didn't just say that though. He lived it. He, as the literal son of God, spent his entire life in the service of others.
#faithandbusiness #service #leadership #jacobsthoughts
Social media and technology have just about destroyed relationships in business.
The very thing they were meant to foster and create has all but disappeared.
We're surrounded by fake connections, vanity metrics, and DM sales pitches. REAL genuine connections are becoming rare.
How can we fix this? As marketers, it's our job to create real relationships, brand loyalty, and TRUST with our customers.
I'm launching a brand new podcast dedicated to finding the answer to building trust in business. Here's the first episode.
Please subscribe as episode 2 comes out tomorrow!
#podcast #trust #brandloyalty #authenticity