Welcome! These are my unfiltered thoughts. I hope to provide some insight and help with your digital marketing. Feel free to follow me on your favorite social network to see more tips like these.
🎙 Let's talk Podcasts for a bit… It seems like everyone is starting a podcast right now. 🎙
🦻🏻 70% of Americans have heard of Podcasts (up from 64% in 2018)
🎧 22% listen to Podcasts Weekly
🎙 There are ~750,000 podcasts. Up from 550,000 last year (compare to 23M YouTube channels)
😱 These channels have more than 29 million episodes
🕖 76.8% of podcast listeners listen for more than 7 hours a week
📺 61.2% of listeners spend more time listening to podcasts than consuming TV shows
🧐 80% listen to more than half of every episode.
Is the market overcrowded? Or is there still opportunity?
💭 I’d love to hear your thoughts 👇🏻 :)
Here are my 2 cents. There is a huge market opportunity for podcasts. The listener base is growing rapidly and podcast listeners are incredibly loyal (see above). That said, the more saturated the market becomes, the harder it will be to get ahead. Also, Podcasts aren’t easy. Most podcasts don’t last long. In fact, only 20% of podcasts have released an episode in the past 90 days. If you want to get into the game, be consistent. Your hard work will pay off :).
We started the SuccessQuest podcast a mere 30 weeks ago. I’m proud to say that we’ve been consistent. We haven’t missed a Thursday :).
Links to the statistics:
How Many YouTube Channels Are There?
🥅 I've made it a goal to be more engaged and active on LinkedIn.
❺ This is my fifth post this week.
⭐️ TLDR: It works.
I know that it's not about the numbers, but since I'm in the marketing space, I'm fascinated by the numbers :). In one week, the results have been incredible.
My profile views are up 180%
This is a pretty easy platform to get noticed on. It just takes a little bit of effort.
👍🏻 Try it for a week. Write a post every day.
🚫 Don’t get so focused on success that you don’t see it right in front of you! 😳
I’m always wanting more. In part, that’s what makes me an entrepreneur. I have a burning desire to succeed, and work my tail off to do so.
That said, sometimes I’m so focused on the hustle and pursuit of success that I fail to celebrate and recognize the small wins.
🙏 Take time to be grateful.
📈 Think about where you were a year or even five years ago.
🎉 Celebrate the small wins.
Take care! :)
‼️ Lets to do something different:
🧐 analyze a marketing tactic from another company.
Last week, Jake Bjorseth of Trndsttrs posted that his company was “for now [….] no more.” Today, after a week of silence, they announced new branding. (links to both posts in the comments)
I've seen opinions, criticisms, and praises of this tactic.
👍🏻 The Good
Good Marketing creates emotional responses and encourages conversations. This tactic worked. I'm sure Jake and Trndsttrs have had more views and have been more top of mind over the past week. Anecdotally, I’ve been checking Jake’s page almost daily hoping for updates. This was creative, and probably effective. I’m writing about it, aren’t I?
👎🏻 The Bad
Good marketing creates emotional responses and views, but more importantly, it creates trust. This was a potentially dangerous move since some people following Jake and Trndsttrs Media may not trust them anymore.
😧 The Ugly
Honestly, it is a little distasteful because there are a lot of people loosing jobs, and businesses REALLY going under. It’s never good taste to poke fun at other peoples pain.
At the end of the day, I’m genuinely curious to see how this turns out. Jake, did this tactic work for you guys? What results did you get.
What do you all think?