Jacob Harmon
Jacob Harmon
I help businesses build trust and brand loyalty | 🎙 Podcast: Trust Cast | ⭐️ JMH Media
December 1, 2020

✏️ Is your copy working for you? 📄

🚨 This podcast episode will help! 🎙 (Link in the comments)

Words are powerful. Whether talking on a podcast or youtube video or writing copy for a website or social media post, your words give your ideal clients an opportunity to get to know you better. They also attract more of your ideal clients.

On this episode of #TrustCast, I talk with Abby J. Wilson, the master business copywriter, web designer, and developer.

Here are some highlights from our conversation:
- Businesses aren’t investing in copywriting.
- If your copy could be on a competitor’s website, it isn’t good. It should uniquely apply to your business.
- Talk to your customers! Conduct interviews or send out surveys. Use your customer’s words in your copy. Talk like they talk.
- “Copy is not written. Copy is assembled.”

Thanks for being on the podcast Abby! It was a great conversation, and I learned a lot.

#copywriting #copywritingtips #webdesigner #webdeveloper #marketing #podcast #trust #branding

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Abby Wilson Tailor Framed Attract your Ideal Client Trust Cast
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November 23, 2020

Interesting insights into Gen Z and Millennial Podcast listeners

Some interesting insights into Gen Z and Millennial Podcast listeners.

Whistle (link in comments) conducted a research study among Gen Z and Millennials in Fall 2020 to decode their relationships to podcasts.

KEY TAKEAWAY
Podcast listening is an active, engaged, and leaned-in experience. And, because this generation is actively listening, they are attuned and ready to receive a brand message.

INTERESTING FINDINGS:
1) Listeners tend to be affluent, male sports fans
2) Podcasts are replacing TV as a way to enhance other activities
3) People prefer to learn with podcasts over books
4) Hosts need to be funny and relatable
5) Gen Z prefers shorter duration, unscripted, and off-the-cuff formats

Now is the time! Podcasts provide a uniquely personal way to build brand loyalty and trust with your target audience.

If you have any questions about podcasting I'd be happy to jump on a call and chat.

#podcast #jacobsthoughts #brandloyalty #trust #genz #millennials

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November 21, 2019

Let's talk about Podcasts

🎙 Let's talk Podcasts for a bit… It seems like everyone is starting a podcast right now. 🎙

🦻🏻 70% of Americans have heard of Podcasts (up from 64% in 2018)
🎧 22% listen to Podcasts Weekly
🎙 There are ~750,000 podcasts. Up from 550,000 last year (compare to 23M YouTube channels)
😱 These channels have more than 29 million episodes
🕖 76.8% of podcast listeners listen for more than 7 hours a week
📺 61.2% of listeners spend more time listening to podcasts than consuming TV shows
🧐 80% listen to more than half of every episode.

Is the market overcrowded? Or is there still opportunity?

💭 I’d love to hear your thoughts 👇🏻 :)

Here are my 2 cents. There is a huge market opportunity for podcasts. The listener base is growing rapidly and podcast listeners are incredibly loyal (see above). That said, the more saturated the market becomes, the harder it will be to get ahead. Also, Podcasts aren’t easy. Most podcasts don’t last long. In fact, only 20% of podcasts have released an episode in the past 90 days. If you want to get into the game, be consistent. Your hard work will pay off :).

We started the SuccessQuest podcast a mere 30 weeks ago. I’m proud to say that we’ve been consistent. We haven’t missed a Thursday :).

Links to the statistics:

Podcast Statistics – [Infographic]

Podcast Statistics & Figures

Podcast Statistics: Growth and Demographic Data for 2019

How Many YouTube Channels Are There?

#Podcast

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August 11, 2020

Networking Leads to Awesome People

I just got off a call that reminded me of why I love LinkedIn so much!

I just talked to someone that:

- Is working on something amazing!
- Has so much passion
- Is going to be incredibly successful.

... and I’ve never met them before. LinkedIn connected us.

Thanks LinkedIn for connecting me with amazing people.

That 👆🏻is the power of a network!

#linkedin #connections #powerofanetwork

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