Jacob Harmon
Jacob Harmon
I help businesses build trust and brand loyalty | 🎙 Podcast: Trust Cast | ⭐️ JMH Media
December 1, 2020

✏️ Is your copy working for you? 📄

🚨 This podcast episode will help! 🎙 (Link in the comments)

Words are powerful. Whether talking on a podcast or youtube video or writing copy for a website or social media post, your words give your ideal clients an opportunity to get to know you better. They also attract more of your ideal clients.

On this episode of #TrustCast, I talk with Abby J. Wilson, the master business copywriter, web designer, and developer.

Here are some highlights from our conversation:
- Businesses aren’t investing in copywriting.
- If your copy could be on a competitor’s website, it isn’t good. It should uniquely apply to your business.
- Talk to your customers! Conduct interviews or send out surveys. Use your customer’s words in your copy. Talk like they talk.
- “Copy is not written. Copy is assembled.”

Thanks for being on the podcast Abby! It was a great conversation, and I learned a lot.

#copywriting #copywritingtips #webdesigner #webdeveloper #marketing #podcast #trust #branding

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November 18, 2020

How do you go about pricing conversations?

haha 😂
How do you go about pricing conversations? Put all of your tips and tricks below 👇🏻

While I'm no expert on this subject, my personal opinion is to just say it how it is.

If you're too expensive for them, no big deal you weren't a right fit.

If you could have gone higher... no use stressing over it now!

What do you think?
#pricingstrategy #negotiation #jacobsthoughts

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September 8, 2020

🤔 Selling Services vs. Selling Value 🤔

🤔 Selling Services vs. Selling Value 🤔

‼️ Spoiler Alert: Selling value is better.

I've been thinking a lot about this lately.

**I’ll use my business as an example:**

I can say that I provide:
- Branding
- Websites
- Podcasts
- SEO
- Digital Marketing
- ...

OR, I can sell:
- Business growth
- Clarity of vision
- An audience
- More leads
- More sales.

What's better?

Obviously it’s better to sell value.

There are millions of website designers in the world. If I simply sell websites, my potential clients could literally go anywhere else and receive the same service. Selling value on the other hand lets them know what transformation you can create in their life. It’s much harder for competitors to compete on that.

PS: My LinkedIn headline will be changing soon. I don't think "JMH Media. ⭐️ Creating Brands | 🖥 Websites | 🎙 Podcasts | ✍🏻 Content | 🔥 Digital Marketing" fits my new vision.

#value #valueselling #jacobsthoughts #jmhmedia #sales

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June 13, 2020

Don’t get so focused on success that you don’t see it right in front of you!

🚫 Don’t get so focused on success that you don’t see it right in front of you! 😳

I’m always wanting more. In part, that’s what makes me an entrepreneur. I have a burning desire to succeed, and work my tail off to do so.

That said, sometimes I’m so focused on the hustle and pursuit of success that I fail to celebrate and recognize the small wins.

🙏 Take time to be grateful.

📈 Think about where you were a year or even five years ago.

🎉 Celebrate the small wins.

Take care! :)

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