Welcome! These are my unfiltered thoughts. I hope to provide some insight and help with your digital marketing. Feel free to follow me on your favorite social network to see more tips like these.
✏️ Is your copy working for you? 📄
🚨 This podcast episode will help! 🎙 (Link in the comments)
Words are powerful. Whether talking on a podcast or youtube video or writing copy for a website or social media post, your words give your ideal clients an opportunity to get to know you better. They also attract more of your ideal clients.
On this episode of #TrustCast, I talk with Abby J. Wilson, the master business copywriter, web designer, and developer.
Here are some highlights from our conversation:
- Businesses aren’t investing in copywriting.
- If your copy could be on a competitor’s website, it isn’t good. It should uniquely apply to your business.
- Talk to your customers! Conduct interviews or send out surveys. Use your customer’s words in your copy. Talk like they talk.
- “Copy is not written. Copy is assembled.”
Thanks for being on the podcast Abby! It was a great conversation, and I learned a lot.
#copywriting #copywritingtips #webdesigner #webdeveloper #marketing #podcast #trust #branding
🎙 Let's talk Podcasts for a bit… It seems like everyone is starting a podcast right now. 🎙
🦻🏻 70% of Americans have heard of Podcasts (up from 64% in 2018)
🎧 22% listen to Podcasts Weekly
🎙 There are ~750,000 podcasts. Up from 550,000 last year (compare to 23M YouTube channels)
😱 These channels have more than 29 million episodes
🕖 76.8% of podcast listeners listen for more than 7 hours a week
📺 61.2% of listeners spend more time listening to podcasts than consuming TV shows
🧐 80% listen to more than half of every episode.
Is the market overcrowded? Or is there still opportunity?
💭 I’d love to hear your thoughts 👇🏻 :)
Here are my 2 cents. There is a huge market opportunity for podcasts. The listener base is growing rapidly and podcast listeners are incredibly loyal (see above). That said, the more saturated the market becomes, the harder it will be to get ahead. Also, Podcasts aren’t easy. Most podcasts don’t last long. In fact, only 20% of podcasts have released an episode in the past 90 days. If you want to get into the game, be consistent. Your hard work will pay off :).
We started the SuccessQuest podcast a mere 30 weeks ago. I’m proud to say that we’ve been consistent. We haven’t missed a Thursday :).
Links to the statistics:
How Many YouTube Channels Are There?
Genuine Connections = ⬆️ Sales
I just had an incredible conversation in the LinkedIn DMs with someone that I really look up to.
He posted a story and I sent him a quick message related to what he was talking about in the story.
This turned into an amazing GENUINE conversation about our businesses and goals.
The intention of this conversation wasn’t to sell.
I wasn’t spamming him.
Instead, I was building a real relationship.
We are now talking about potentially collaborating and doing business together.
Want more sales? Create relationships.
#jacobsthoughts #sales #connections #bereal
Good customer experience -> great brand affinity.
How can you make your customer experience great?
👍🏻 CARE about your customer.
👂🏻 LISTEN to your customer.
🔥 OBSESS over solving their problems and providing value.
When your customer has an amazing experience two things will happen:
1. They'll return.
2. They'll refer new business
Provide value and value will come back to you.