Jacob Harmon
Jacob Harmon
I help businesses build trust and brand loyalty | 🎙 Podcast: Trust Cast | ⭐️ JMH Media
December 8, 2020

Is it possible to be inauthentic precisely because you are trying to be authentic?

Well, yeah!

This week’s Trust Cast is all about engineering the perfect trustworthy brand. To do this, you need to be true to your purpose and values.

I had a great conversation with Jennifer Anastasi. Thanks for being on the show Jennifer!

#branding #authenticity #trustcast #brandloyalty #podcast

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Jennifer Anastasi Brand Engineer Trust Cast
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June 19, 2020

Trndsttrs "Going Out of Business" Marketing Tactic

‼️ Lets to do something different:
🧐 analyze a marketing tactic from another company.

Last week, Jake Bjorseth of Trndsttrs posted that his company was “for now [….] no more.” Today, after a week of silence, they announced new branding. (links to both posts in the comments)

I've seen opinions, criticisms, and praises of this tactic.

My thoughts:

👍🏻 The Good
Good Marketing creates emotional responses and encourages conversations. This tactic worked. I'm sure Jake and Trndsttrs have had more views and have been more top of mind over the past week. Anecdotally, I’ve been checking Jake’s page almost daily hoping for updates. This was creative, and probably effective. I’m writing about it, aren’t I?

👎🏻 The Bad
Good marketing creates emotional responses and views, but more importantly, it creates trust. This was a potentially dangerous move since some people following Jake and Trndsttrs Media may not trust them anymore.

😧 The Ugly
Honestly, it is a little distasteful because there are a lot of people loosing jobs, and businesses REALLY going under. It’s never good taste to poke fun at other peoples pain.
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At the end of the day, I’m genuinely curious to see how this turns out. Jake, did this tactic work for you guys? What results did you get.

What do you all think?

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August 10, 2020

Building a Brand takes time and consistent effort... 


It is worth it.

Does building a brand take too much work?

If I'm honest, I think about this almost every day. It takes a lot of energy to consistently show up. It takes a lot of effort and time... Is it even worth it?

I'd argue that it is (that's probably not a surprise though).

You see, it's precisely BECAUSE it is so hard that it is worth it.

Let me explain - If building a powerful brand was easy, everyone would have one... and then no one would. Marketing is about STANDING OUT from the competition. In order to stand out, you have to be doing something they aren't.

Put in the work. It'll be worth it! :)

#jacobsthoughts #brandbuilding #effort #work #worthit

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October 14, 2020

You don't need fancy equipment to start producing content.

🚫 I need fancy equipment to start producing content 🚫

No. You don't.

📹 You don't need a fancy camera or lights to start a youtube channel.
🎙 You don't need an amazing microphone or studio to start a podcast.
💻 You don't need the best computer to build something amazing.

In fact, I would argue it's the exact opposite.

⬇️ Start small.
📱 Record your video or podcast on your phone.
✏️ Practice making content.
💥 Learn what you're passionate about.
🙌 Provide value.

You can always upgrade the equipment or quality later.

Waiting for the best equipment is really just an excuse. It's a way to procrastinate the creative process.

Don't do it.

#jacobsthoughts #contentcreation #podcast #video #content #contentmarketing

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