Welcome! These are my unfiltered thoughts. I hope to provide some insight and help with your digital marketing. Feel free to follow me on your favorite social network to see more tips like these.
Is it possible to be inauthentic precisely because you are trying to be authentic?
This week’s Trust Cast is all about engineering the perfect trustworthy brand. To do this, you need to be true to your purpose and values.
I had a great conversation with Jennifer Anastasi. Thanks for being on the show Jennifer!
#branding #authenticity #trustcast #brandloyalty #podcast
We just crossed the threshold! There are now over 800,000 podcasts. Wow!
A few more statistics:
- More than 27.6 million episodes available (this counts only what's in the feeds, not what has ever been released)
- More than 95,000 podcasts have been added in the last 90 days
- More than 24,000 podcasts have been removed in the last 90 days
- Most podcasts with 9 or fewer episodes haven't published in the last 90 days, whereas the majority with 10 or more have.
Data courtesy of the My Podcast Reviews service, by Daniel J. Lewis.
Is content creation worth it? It's a lot of work!
It's worth it if... 👇🏻
I just got off a call with someone that is incredibly passionate about a specific topic. They want to create a blog and podcast, but they wonder: is it worth it? it's a lot of work.
Here's my answer: What's your end goal?
Are you doing it as a hobby, or do you want it to make money?
Don't get me wrong. A blog and podcast can make A LOT of money.
That said, most people burn out long before they get there.
If you're doing it because it's something you love to do, then you're more likely to make it to the point where it makes money.
Find something you'd do even if it never makes a penny. Then work as hard as you can to make a 1M+ :)
#jacobsthoughts #passion #contentmarketing #contentcreation
Does building a brand take too much work?
If I'm honest, I think about this almost every day. It takes a lot of energy to consistently show up. It takes a lot of effort and time... Is it even worth it?
I'd argue that it is (that's probably not a surprise though).
You see, it's precisely BECAUSE it is so hard that it is worth it.
Let me explain - If building a powerful brand was easy, everyone would have one... and then no one would. Marketing is about STANDING OUT from the competition. In order to stand out, you have to be doing something they aren't.
Put in the work. It'll be worth it! :)
#jacobsthoughts #brandbuilding #effort #work #worthit