Jacob Harmon
Jacob Harmon
I help businesses build trust and brand loyalty | 🎙 Podcast: Trust Cast | ⭐️ JMH Media
November 17, 2020

Is content creation worth it? It's a lot of work!

It's worth it if... 👇🏻


I just got off a call with someone that is incredibly passionate about a specific topic. They want to create a blog and podcast, but they wonder: is it worth it? it's a lot of work.

Here's my answer: What's your end goal?

Are you doing it as a hobby, or do you want it to make money?

Don't get me wrong. A blog and podcast can make A LOT of money.

That said, most people burn out long before they get there.

If you're doing it because it's something you love to do, then you're more likely to make it to the point where it makes money.

Find something you'd do even if it never makes a penny. Then work as hard as you can to make a 1M+ :)

#jacobsthoughts #passion #contentmarketing #contentcreation

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December 1, 2020

✏️ Is your copy working for you? 📄

✏️ Is your copy working for you? 📄

🚨 This podcast episode will help! 🎙 (Link in the comments)

Words are powerful. Whether talking on a podcast or youtube video or writing copy for a website or social media post, your words give your ideal clients an opportunity to get to know you better. They also attract more of your ideal clients.

On this episode of #TrustCast, I talk with Abby J. Wilson, the master business copywriter, web designer, and developer.

Here are some highlights from our conversation:
- Businesses aren’t investing in copywriting.
- If your copy could be on a competitor’s website, it isn’t good. It should uniquely apply to your business.
- Talk to your customers! Conduct interviews or send out surveys. Use your customer’s words in your copy. Talk like they talk.
- “Copy is not written. Copy is assembled.”

Thanks for being on the podcast Abby! It was a great conversation, and I learned a lot.

#copywriting #copywritingtips #webdesigner #webdeveloper #marketing #podcast #trust #branding

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April 23, 2020

Use Friction as a Tool

I've been thinking a lot about friction lately. Especially as I'm working from home and have more distractions than ever before.

Friction is simply a tool in our toolbox. Are you using it to your advantage?

⏫ We should increase friction in the things we want to stop doing. (example: move distracting apps to a distant page and folder on your phone).

⏬ We should decrease friction for the things we want to do more (example: I've started putting a book next to my bed so I read more often).

These ideas are not my own :) Thanks to Nir Eyal and his book, Indistractible, for helping me think about this.

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November 30, 2020

Social media and technology have just about destroyed relationships in business.

Social media and technology have just about destroyed relationships in business.

The very thing they were meant to foster and create has all but disappeared.

We're surrounded by fake connections, vanity metrics, and DM sales pitches. REAL genuine connections are becoming rare.

How can we fix this? As marketers, it's our job to create real relationships, brand loyalty, and TRUST with our customers.

I'm launching a brand new podcast dedicated to finding the answer to building trust in business. Here's the first episode.

Please subscribe as episode 2 comes out tomorrow!

#podcast #trust #brandloyalty #authenticity

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