Welcome! These are my unfiltered thoughts. I hope to provide some insight and help with your digital marketing. Feel free to follow me on your favorite social network to see more tips like these.
Is content creation worth it? It's a lot of work!
It's worth it if... 👇🏻
I just got off a call with someone that is incredibly passionate about a specific topic. They want to create a blog and podcast, but they wonder: is it worth it? it's a lot of work.
Here's my answer: What's your end goal?
Are you doing it as a hobby, or do you want it to make money?
Don't get me wrong. A blog and podcast can make A LOT of money.
That said, most people burn out long before they get there.
If you're doing it because it's something you love to do, then you're more likely to make it to the point where it makes money.
Find something you'd do even if it never makes a penny. Then work as hard as you can to make a 1M+ :)
#jacobsthoughts #passion #contentmarketing #contentcreation
🧐 Why do you post content on LinkedIn (or why don't you?)
I've been thinking about this question a lot lately, and here are some of my reasons:
💬 It gives me an opportunity to share my thoughts.
📈 It helps me grow my network and meet new people.
🙌 It spreads awareness of my personal and business brands.
😳 I feel like I should (hey, I'm trying to be honest here, and it feels like everyone is saying you have to post consistently)
Why do (or don't) you post on LinkedIn? 👇🏻
#linkedin #content #socialmedia #posts #curious
Does building a brand take too much work?
If I'm honest, I think about this almost every day. It takes a lot of energy to consistently show up. It takes a lot of effort and time... Is it even worth it?
I'd argue that it is (that's probably not a surprise though).
You see, it's precisely BECAUSE it is so hard that it is worth it.
Let me explain - If building a powerful brand was easy, everyone would have one... and then no one would. Marketing is about STANDING OUT from the competition. In order to stand out, you have to be doing something they aren't.
Put in the work. It'll be worth it! :)
#jacobsthoughts #brandbuilding #effort #work #worthit
✏️ Is your copy working for you? 📄
🚨 This podcast episode will help! 🎙 (Link in the comments)
Words are powerful. Whether talking on a podcast or youtube video or writing copy for a website or social media post, your words give your ideal clients an opportunity to get to know you better. They also attract more of your ideal clients.
On this episode of #TrustCast, I talk with Abby J. Wilson, the master business copywriter, web designer, and developer.
Here are some highlights from our conversation:
- Businesses aren’t investing in copywriting.
- If your copy could be on a competitor’s website, it isn’t good. It should uniquely apply to your business.
- Talk to your customers! Conduct interviews or send out surveys. Use your customer’s words in your copy. Talk like they talk.
- “Copy is not written. Copy is assembled.”
Thanks for being on the podcast Abby! It was a great conversation, and I learned a lot.
#copywriting #copywritingtips #webdesigner #webdeveloper #marketing #podcast #trust #branding