Jacob Harmon
Jacob Harmon
I help businesses build trust and brand loyalty | 🎙 Podcast: Trust Cast | ⭐️ JMH Media
November 23, 2020

Some interesting insights into Gen Z and Millennial Podcast listeners.

Whistle (link in comments) conducted a research study among Gen Z and Millennials in Fall 2020 to decode their relationships to podcasts.

KEY TAKEAWAY
Podcast listening is an active, engaged, and leaned-in experience. And, because this generation is actively listening, they are attuned and ready to receive a brand message.

INTERESTING FINDINGS:
1) Listeners tend to be affluent, male sports fans
2) Podcasts are replacing TV as a way to enhance other activities
3) People prefer to learn with podcasts over books
4) Hosts need to be funny and relatable
5) Gen Z prefers shorter duration, unscripted, and off-the-cuff formats

Now is the time! Podcasts provide a uniquely personal way to build brand loyalty and trust with your target audience.

If you have any questions about podcasting I'd be happy to jump on a call and chat.

#podcast #jacobsthoughts #brandloyalty #trust #genz #millennials

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Additional Thoughts

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February 3, 2020

What's a relationship worth?

🤔 What's a relationship worth?
As much as you put into it.

I'm a science guy, and I love the visual of potential vs. kinetic energy. Every relationship that we have, every person in our network has an enormous potential to benefit us. That said, we have to work to convert the potential energy to kinetic energy.

Your network can be your net-worth. If you put in the work :)

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July 20, 2020

Customer Experience

Good customer experience -> great brand affinity.

How can you make your customer experience great?

👍🏻 CARE about your customer.
👂🏻 LISTEN to your customer.
🔥 OBSESS over solving their problems and providing value.

When your customer has an amazing experience two things will happen:

1. They'll return.
2. They'll refer new business

Provide value and value will come back to you.

#customerexpereince#value#brand#referrals

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December 9, 2020

A branding lesson from Apple

A #branding lesson from #Apple
‍

🎧 Apple just released a $549 pair of headphones 🎧

🤑 Yes, you heard me right. $549.

🛍 And they've already sold out.

🤷🏼‍♂️ Why? How is it that they can sell a product that's so much more expensive than their competitors?

It's all about the brand.

Apple has two incredibly powerful brands behind this new product: Apple and AirPods.

They've built trust that they can build a premium experience with headphones.

Let's learn from Apple. The better your brand is, the more you can charge for your products and services because they'll be in higher demand.

🙌 Time to start working on your brand.

#jacobsthoughts #branding #brand #apple #airpods #airpodsmax #jmhmedia

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