Jacob Harmon
Jacob Harmon
I help businesses build trust and brand loyalty | 🎙 Podcast: Trust Cast | ⭐️ JMH Media
November 23, 2020

Some interesting insights into Gen Z and Millennial Podcast listeners.

Whistle (link in comments) conducted a research study among Gen Z and Millennials in Fall 2020 to decode their relationships to podcasts.

KEY TAKEAWAY
Podcast listening is an active, engaged, and leaned-in experience. And, because this generation is actively listening, they are attuned and ready to receive a brand message.

INTERESTING FINDINGS:
1) Listeners tend to be affluent, male sports fans
2) Podcasts are replacing TV as a way to enhance other activities
3) People prefer to learn with podcasts over books
4) Hosts need to be funny and relatable
5) Gen Z prefers shorter duration, unscripted, and off-the-cuff formats

Now is the time! Podcasts provide a uniquely personal way to build brand loyalty and trust with your target audience.

If you have any questions about podcasting I'd be happy to jump on a call and chat.

#podcast #jacobsthoughts #brandloyalty #trust #genz #millennials

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May 5, 2020

Why do you post content

🧐 Why do you post content on LinkedIn (or why don't you?)

I've been thinking about this question a lot lately, and here are some of my reasons:
💬 It gives me an opportunity to share my thoughts.
📈 It helps me grow my network and meet new people.
🙌 It spreads awareness of my personal and business brands.
😳 I feel like I should (hey, I'm trying to be honest here, and it feels like everyone is saying you have to post consistently)

Why do (or don't) you post on LinkedIn? 👇🏻

#linkedin #content #socialmedia #posts #curious

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August 19, 2020

My first business was an absolute failure...

❌ My first business was an absolute failure... 🚫

I grew up in a large family. My Dad, a small business owner and entrepreneur, taught me to work hard and dream big. I remember some of my favorite moments with him were talking about business or coming up with new business ideas.

⚡️ When I was 16, I started a business with a goal to sell and install wind turbines and solar panels. I contacted a manufacturer, and even became an official reseller.

😩 I didn’t sell one wind turbine or solar panel.

🙌🏻 That said, I learned valuable skills. I built a website for my little business. Admittedly, it wasn't a great website, but that was the start to the path that I'm still on today.

🤔 Was it really a failure? I guess it depends on how you define success and failure. What metrics do you use to measure them?

Tell me about some of your "failures"! 👇🏻

#failure #success #entrepreneurship #jacobsthoughts #jmhmedia #successquest

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December 11, 2019

𝟴𝟬𝟬,𝟬𝟬𝟬+ 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀!

𝟴𝟬𝟬,𝟬𝟬𝟬+ 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀!!!
We just crossed the threshold! There are now over 800,000 podcasts. Wow!

A few more statistics:
- More than 27.6 million episodes available (this counts only what's in the feeds, not what has ever been released)
- More than 95,000 podcasts have been added in the last 90 days
- More than 24,000 podcasts have been removed in the last 90 days
- Most podcasts with 9 or fewer episodes haven't published in the last 90 days, whereas the majority with 10 or more have.

Data courtesy of the My Podcast Reviews service, by Daniel J. Lewis.

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