Jacob Harmon
Jacob Harmon
I help businesses build trust and brand loyalty | 🎙 Podcast: Trust Cast | ⭐️ JMH Media
November 23, 2020

Some interesting insights into Gen Z and Millennial Podcast listeners.

Whistle (link in comments) conducted a research study among Gen Z and Millennials in Fall 2020 to decode their relationships to podcasts.

KEY TAKEAWAY
Podcast listening is an active, engaged, and leaned-in experience. And, because this generation is actively listening, they are attuned and ready to receive a brand message.

INTERESTING FINDINGS:
1) Listeners tend to be affluent, male sports fans
2) Podcasts are replacing TV as a way to enhance other activities
3) People prefer to learn with podcasts over books
4) Hosts need to be funny and relatable
5) Gen Z prefers shorter duration, unscripted, and off-the-cuff formats

Now is the time! Podcasts provide a uniquely personal way to build brand loyalty and trust with your target audience.

If you have any questions about podcasting I'd be happy to jump on a call and chat.

#podcast #jacobsthoughts #brandloyalty #trust #genz #millennials

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Additional Thoughts

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June 30, 2020

An Introduction to SEO

👇🏻 An Introduction to SEO.

Search Engine Optimization is improving your site’s visibility to search engines like google. It is a major way that people find you.

3 tips to improve your SEO:

🎨 Create content.
🌟 Make sure the content provides value
🔗 Increase links to your site (a great way to do this is podcasting)

This was just a VERY basic overview, but I hope it was helpful :).

#seo #searchengineoptimization #podcasting #digitalmarketing #searchengines #contentstrategy #content

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May 5, 2020

Why do you post content

🧐 Why do you post content on LinkedIn (or why don't you?)

I've been thinking about this question a lot lately, and here are some of my reasons:
💬 It gives me an opportunity to share my thoughts.
📈 It helps me grow my network and meet new people.
🙌 It spreads awareness of my personal and business brands.
😳 I feel like I should (hey, I'm trying to be honest here, and it feels like everyone is saying you have to post consistently)

Why do (or don't) you post on LinkedIn? 👇🏻

#linkedin #content #socialmedia #posts #curious

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June 11, 2020

Collaboration is powerful.

🤝 Collaboration is powerful.
🚫Don’t go it alone!

Throughout my life, I’ve had a lot of interests and I’ve been able to learn things quickly. Because of this, I’ve been relatively good at almost everything and It was so easy for me to be a “one man show.” I’m branching out and learning to work better with others, and it’s amazing. Here are some things I’m learning:

💪🏻 Even if you’re good at something, someone else might be better.

🎯 Specialize in the things that 1) you’re an expert in, and 2) bring you joy. Outsource or partner with others for the rest.

👨🏻‍🎓 When you work with others, learn from them. They’ll have a different perspective and different skills.

📈 Leverage each other’s network and resources.

I’m always looking to get to know more people. Don’t hesitate to reach out. Maybe we can collaborate!

#collaboration #workingtogether #leverage #learn #perspective

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