Jacob Harmon
Jacob Harmon
I help businesses build trust and brand loyalty | 🎙 Podcast: Trust Cast | ⭐️ JMH Media
November 23, 2020

Some interesting insights into Gen Z and Millennial Podcast listeners.

Whistle (link in comments) conducted a research study among Gen Z and Millennials in Fall 2020 to decode their relationships to podcasts.

KEY TAKEAWAY
Podcast listening is an active, engaged, and leaned-in experience. And, because this generation is actively listening, they are attuned and ready to receive a brand message.

INTERESTING FINDINGS:
1) Listeners tend to be affluent, male sports fans
2) Podcasts are replacing TV as a way to enhance other activities
3) People prefer to learn with podcasts over books
4) Hosts need to be funny and relatable
5) Gen Z prefers shorter duration, unscripted, and off-the-cuff formats

Now is the time! Podcasts provide a uniquely personal way to build brand loyalty and trust with your target audience.

If you have any questions about podcasting I'd be happy to jump on a call and chat.

#podcast #jacobsthoughts #brandloyalty #trust #genz #millennials

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Additional Thoughts

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October 16, 2020

Choose to Act

You can choose to act... or be acted upon.

As a human, you have complete control and agency over your life. You can make decisions that impact the world around you. You can change the world.

or...

You can let the world around you decide what you do. You can let society, social networks, algorithms, or addictions dictate your actions and thereby your life.

It's your life. Take action. Be an agent for change.

#jacobsthoughts #makeanimpact #agency #choices

...

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November 14, 2020

Not sure what content to create?

🤔 Not sure what content to create?

Follow this simple formula:
🤓✏️🤯

1. Who is your perfect customer?
2. What questions and problems do they have?
- Don't just guess on this step. Go ASK your customer.
- Some tools: Google Trends, Quora, Facebook groups...
3. Find solutions to their problems.
4. CREATE content that answers their questions and solve their problems.

If you do this, you'll become a thought leader in your industry. You'll build trust and loyalty to your brand.

You got this!

#contentmarketing #targetaudience #jacobsthoughts #value #problemsolving

...

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November 18, 2020

How do you go about pricing conversations?

haha 😂
How do you go about pricing conversations? Put all of your tips and tricks below 👇🏻

While I'm no expert on this subject, my personal opinion is to just say it how it is.

If you're too expensive for them, no big deal you weren't a right fit.

If you could have gone higher... no use stressing over it now!

What do you think?
#pricingstrategy #negotiation #jacobsthoughts

...

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