Welcome! These are my unfiltered thoughts. I hope to provide some insight and help with your digital marketing. Feel free to follow me on your favorite social network to see more tips like these.
Some interesting insights into Gen Z and Millennial Podcast listeners.
Whistle (link in comments) conducted a research study among Gen Z and Millennials in Fall 2020 to decode their relationships to podcasts.
Podcast listening is an active, engaged, and leaned-in experience. And, because this generation is actively listening, they are attuned and ready to receive a brand message.
1) Listeners tend to be affluent, male sports fans
2) Podcasts are replacing TV as a way to enhance other activities
3) People prefer to learn with podcasts over books
4) Hosts need to be funny and relatable
5) Gen Z prefers shorter duration, unscripted, and off-the-cuff formats
Now is the time! Podcasts provide a uniquely personal way to build brand loyalty and trust with your target audience.
If you have any questions about podcasting I'd be happy to jump on a call and chat.
#podcast #jacobsthoughts #brandloyalty #trust #genz #millennials
👇🏻 An Introduction to SEO.
Search Engine Optimization is improving your site’s visibility to search engines like google. It is a major way that people find you.
3 tips to improve your SEO:
🎨 Create content.
🌟 Make sure the content provides value
🔗 Increase links to your site (a great way to do this is podcasting)
This was just a VERY basic overview, but I hope it was helpful :).
#seo #searchengineoptimization #podcasting #digitalmarketing #searchengines #contentstrategy #content
🧐 Why do you post content on LinkedIn (or why don't you?)
I've been thinking about this question a lot lately, and here are some of my reasons:
💬 It gives me an opportunity to share my thoughts.
📈 It helps me grow my network and meet new people.
🙌 It spreads awareness of my personal and business brands.
😳 I feel like I should (hey, I'm trying to be honest here, and it feels like everyone is saying you have to post consistently)
Why do (or don't) you post on LinkedIn? 👇🏻
#linkedin #content #socialmedia #posts #curious
🤝 Collaboration is powerful.
🚫Don’t go it alone!
Throughout my life, I’ve had a lot of interests and I’ve been able to learn things quickly. Because of this, I’ve been relatively good at almost everything and It was so easy for me to be a “one man show.” I’m branching out and learning to work better with others, and it’s amazing. Here are some things I’m learning:
💪🏻 Even if you’re good at something, someone else might be better.
🎯 Specialize in the things that 1) you’re an expert in, and 2) bring you joy. Outsource or partner with others for the rest.
👨🏻🎓 When you work with others, learn from them. They’ll have a different perspective and different skills.
📈 Leverage each other’s network and resources.
I’m always looking to get to know more people. Don’t hesitate to reach out. Maybe we can collaborate!
#collaboration #workingtogether #leverage #learn #perspective