Jacob Harmon
Jacob Harmon
JMH Media. ⭐️ Creating Brands | 🖥 Websites | 🎙 Podcasts | ✍🏻 Content | 🔥 Digital Marketing
June 20, 2020

🥅 I've made it a goal to be more engaged and active on LinkedIn.

❺ This is my fifth post this week.

⭐️ TLDR: It works.

I know that it's not about the numbers, but since I'm in the marketing space, I'm fascinated by the numbers :). In one week, the results have been incredible.

My profile views are up 180%

This is a pretty easy platform to get noticed on. It just takes a little bit of effort.

👍🏻 Try it for a week. Write a post every day.

Like, Comment, or engage with this post on LinkedIn
Engagement Works. More posts get more views.
Additional Thoughts

Want to read more?

April 25, 2020

Building a business is a long term investment.

Building a business is a long term investment.

It takes time.

Invest now and reap the rewards later.

#business #time #investment

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June 20, 2020

The Right (and wrong) Way to Sell

🙏 Please, please, please!

🚫 Stop sending a sales pitch right after connecting.

I understand that social media networks are great sales tools, but it’s not the right way to do it.

Instead:

🌱 Cultivate relationships.
💬 Engage with content.
💡 Provide Value.

THEN talk about your services.

👇🏻 Tell me about the worst LinkedIn sales pitch you’ve received.

#linkedintips #sales #relationships #engagment #valueselling #contentmarketing

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June 19, 2020

Trndsttrs "Going Out of Business" Marketing Tactic

‼️ Lets to do something different:
🧐 analyze a marketing tactic from another company.

Last week, Jake Bjorseth of Trndsttrs posted that his company was “for now [….] no more.” Today, after a week of silence, they announced new branding. (links to both posts in the comments)

I've seen opinions, criticisms, and praises of this tactic.

My thoughts:

👍🏻 The Good
Good Marketing creates emotional responses and encourages conversations. This tactic worked. I'm sure Jake and Trndsttrs have had more views and have been more top of mind over the past week. Anecdotally, I’ve been checking Jake’s page almost daily hoping for updates. This was creative, and probably effective. I’m writing about it, aren’t I?

👎🏻 The Bad
Good marketing creates emotional responses and views, but more importantly, it creates trust. This was a potentially dangerous move since some people following Jake and Trndsttrs Media may not trust them anymore.

😧 The Ugly
Honestly, it is a little distasteful because there are a lot of people loosing jobs, and businesses REALLY going under. It’s never good taste to poke fun at other peoples pain.
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At the end of the day, I’m genuinely curious to see how this turns out. Jake, did this tactic work for you guys? What results did you get.

What do you all think?

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