Jacob Harmon
Jacob Harmon
I help businesses build trust and brand loyalty | 🎙 Podcast: Trust Cast | ⭐️ JMH Media
June 13, 2020

🚫 Don’t get so focused on success that you don’t see it right in front of you! 😳

I’m always wanting more. In part, that’s what makes me an entrepreneur. I have a burning desire to succeed, and work my tail off to do so.

That said, sometimes I’m so focused on the hustle and pursuit of success that I fail to celebrate and recognize the small wins.

🙏 Take time to be grateful.

📈 Think about where you were a year or even five years ago.

🎉 Celebrate the small wins.

Take care! :)

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November 25, 2020

I'm Launching my new Podcast!!!! - 🎉 Meet Trust Cast. 🎉

I'm Launching my new Podcast!!!! - 🎉 Meet Trust Cast. 🎉

I believe that THE most important things in business are relationships and trust.

We're surrounded by fake connections and vanity metrics, but REAL genuine connections are what really matter.

I'm really excited to share this with the world. It's been in the works for months now, and I can't wait to see what you think.

1. Please give it a listen and send any feedback my way.
2. Please subscribe and give the show a rating.
3. I'm looking for guests. If you are a marketing professional that cares about relationships, trust, and authenticity, please reach out.

#podcast #trust #relationshis #brandloyalty #authenticity

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December 8, 2020

Is it possible to be inauthentic precisely because you are trying to be authentic?

Is it possible to be inauthentic precisely because you are trying to be authentic?

Well, yeah!

This week’s Trust Cast is all about engineering the perfect trustworthy brand. To do this, you need to be true to your purpose and values.

I had a great conversation with Jennifer Anastasi. Thanks for being on the show Jennifer!

#branding #authenticity #trustcast #brandloyalty #podcast

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November 23, 2020

Interesting insights into Gen Z and Millennial Podcast listeners

Some interesting insights into Gen Z and Millennial Podcast listeners.

Whistle (link in comments) conducted a research study among Gen Z and Millennials in Fall 2020 to decode their relationships to podcasts.

KEY TAKEAWAY
Podcast listening is an active, engaged, and leaned-in experience. And, because this generation is actively listening, they are attuned and ready to receive a brand message.

INTERESTING FINDINGS:
1) Listeners tend to be affluent, male sports fans
2) Podcasts are replacing TV as a way to enhance other activities
3) People prefer to learn with podcasts over books
4) Hosts need to be funny and relatable
5) Gen Z prefers shorter duration, unscripted, and off-the-cuff formats

Now is the time! Podcasts provide a uniquely personal way to build brand loyalty and trust with your target audience.

If you have any questions about podcasting I'd be happy to jump on a call and chat.

#podcast #jacobsthoughts #brandloyalty #trust #genz #millennials

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