Jacob Harmon
Jacob Harmon
JMH Media. ⭐️ Creating Brands | 🖥 Websites | 🎙 Podcasts | ✍🏻 Content | 🔥 Digital Marketing
June 13, 2020

🚫 Don’t get so focused on success that you don’t see it right in front of you! 😳

I’m always wanting more. In part, that’s what makes me an entrepreneur. I have a burning desire to succeed, and work my tail off to do so.

That said, sometimes I’m so focused on the hustle and pursuit of success that I fail to celebrate and recognize the small wins.

🙏 Take time to be grateful.

📈 Think about where you were a year or even five years ago.

🎉 Celebrate the small wins.

Take care! :)

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June 20, 2020

The Right (and wrong) Way to Sell

🙏 Please, please, please!

🚫 Stop sending a sales pitch right after connecting.

I understand that social media networks are great sales tools, but it’s not the right way to do it.

Instead:

🌱 Cultivate relationships.
💬 Engage with content.
💡 Provide Value.

THEN talk about your services.

👇🏻 Tell me about the worst LinkedIn sales pitch you’ve received.

#linkedintips #sales #relationships #engagment #valueselling #contentmarketing

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April 18, 2020

Apple Podcasts Surpasses 1 Million Podcasts

This Just In!
Apple Podcasts Surpasses 1 Million Podcasts.

Wow! We've officially passed the threshold. Obviously, not all of these podcasts are active, but it's still an interesting number :)

This data comes curtsy of Daniel J. Lewis and My Podcast Reviews.

#podcast #milestone #1MillionPodcasts

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June 19, 2020

Trndsttrs "Going Out of Business" Marketing Tactic

‼️ Lets to do something different:
🧐 analyze a marketing tactic from another company.

Last week, Jake Bjorseth of Trndsttrs posted that his company was “for now [….] no more.” Today, after a week of silence, they announced new branding. (links to both posts in the comments)

I've seen opinions, criticisms, and praises of this tactic.

My thoughts:

👍🏻 The Good
Good Marketing creates emotional responses and encourages conversations. This tactic worked. I'm sure Jake and Trndsttrs have had more views and have been more top of mind over the past week. Anecdotally, I’ve been checking Jake’s page almost daily hoping for updates. This was creative, and probably effective. I’m writing about it, aren’t I?

👎🏻 The Bad
Good marketing creates emotional responses and views, but more importantly, it creates trust. This was a potentially dangerous move since some people following Jake and Trndsttrs Media may not trust them anymore.

😧 The Ugly
Honestly, it is a little distasteful because there are a lot of people loosing jobs, and businesses REALLY going under. It’s never good taste to poke fun at other peoples pain.
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At the end of the day, I’m genuinely curious to see how this turns out. Jake, did this tactic work for you guys? What results did you get.

What do you all think?

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