Welcome! These are my unfiltered thoughts. I hope to provide some insight and help with your digital marketing. Feel free to follow me on your favorite social network to see more tips like these.
I've been looking forward to this episode for weeks! It's the perfect intersection of SuccessQuest and JMH Media.
Maeva Cifuentes and I nerd out about culture, language, marketing, and content. It was such a fun conversation!
Thanks for being on the podcast Maeva!
🇵🇪 Cultural exposure is important! If you can, visit another country or learn another language. It will change the way you see the world.
💰 With PPC ads, you have to pay to get traffic. With content, you don’t.
💬 Talk to your customer support and sales departments! They talk to the customer every day and can tell you what pain points they have.
🙌 Content isn’t about promoting your products. Instead, it’s about solving problems.
‼️ If you do content marketing correctly, it’s not guesswork.
🤝 Good marketing and good sales go hand in hand. If you provide value then sales will be easy.
🎙 Start a podcast! A podcast is an amazing tool that provides so many benefits. It lets you network with people, and it creates incredible content.
⚙️ Create systems in your business and document these systems. This will help you outsource and get help.
👨🏼💼 The value of creating a personal brand. Build relationships!
Does building a brand take too much work?
If I'm honest, I think about this almost every day. It takes a lot of energy to consistently show up. It takes a lot of effort and time... Is it even worth it?
I'd argue that it is (that's probably not a surprise though).
You see, it's precisely BECAUSE it is so hard that it is worth it.
Let me explain - If building a powerful brand was easy, everyone would have one... and then no one would. Marketing is about STANDING OUT from the competition. In order to stand out, you have to be doing something they aren't.
Put in the work. It'll be worth it! :)
#jacobsthoughts #brandbuilding #effort #work #worthit
🤔 Why is content so valuable? 🧐
Let me tell you! 👇🏻
People want to do business with other people. NOT with some corporate entity. Even large corporations often have personalities attached to them. Think Elon Musk and Tesla or John Legere and T-Mobile.
We want to do business with people we KNOW, LIKE, and TRUST.
Content is the way people get to know, like, and trust your business.
Create value, and people will provide value back to you.
If you need help with this, don't hesitate to let me know.
#content #contentmarketing #digitalmarketing #podcast #blog #socialmedia #value #branding
Do you keep your promises?
#Branding is all about making and keeping promises. People come to trust you as a person or business when they know that you'll follow through on the promises you make.
A powerful brand promises AND DELIVERS on value. What value do you promise? Are you delivering on it?
#promise #JMHMedia #value