Welcome! These are my unfiltered thoughts. I hope to provide some insight and help with your digital marketing. Feel free to follow me on your favorite social network to see more tips like these.
I've been looking forward to this episode for weeks! It's the perfect intersection of SuccessQuest and JMH Media.
Maeva Cifuentes and I nerd out about culture, language, marketing, and content. It was such a fun conversation!
Thanks for being on the podcast Maeva!
🇵🇪 Cultural exposure is important! If you can, visit another country or learn another language. It will change the way you see the world.
💰 With PPC ads, you have to pay to get traffic. With content, you don’t.
💬 Talk to your customer support and sales departments! They talk to the customer every day and can tell you what pain points they have.
🙌 Content isn’t about promoting your products. Instead, it’s about solving problems.
‼️ If you do content marketing correctly, it’s not guesswork.
🤝 Good marketing and good sales go hand in hand. If you provide value then sales will be easy.
🎙 Start a podcast! A podcast is an amazing tool that provides so many benefits. It lets you network with people, and it creates incredible content.
⚙️ Create systems in your business and document these systems. This will help you outsource and get help.
👨🏼💼 The value of creating a personal brand. Build relationships!
🥅 I've made it a goal to be more engaged and active on LinkedIn.
❺ This is my fifth post this week.
⭐️ TLDR: It works.
I know that it's not about the numbers, but since I'm in the marketing space, I'm fascinated by the numbers :). In one week, the results have been incredible.
My profile views are up 180%
This is a pretty easy platform to get noticed on. It just takes a little bit of effort.
👍🏻 Try it for a week. Write a post every day.
I've been thinking a lot about friction lately. Especially as I'm working from home and have more distractions than ever before.
Friction is simply a tool in our toolbox. Are you using it to your advantage?
⏫ We should increase friction in the things we want to stop doing. (example: move distracting apps to a distant page and folder on your phone).
⏬ We should decrease friction for the things we want to do more (example: I've started putting a book next to my bed so I read more often).
These ideas are not my own :) Thanks to Nir Eyal and his book, Indistractible, for helping me think about this.
Does building a brand take too much work?
If I'm honest, I think about this almost every day. It takes a lot of energy to consistently show up. It takes a lot of effort and time... Is it even worth it?
I'd argue that it is (that's probably not a surprise though).
You see, it's precisely BECAUSE it is so hard that it is worth it.
Let me explain - If building a powerful brand was easy, everyone would have one... and then no one would. Marketing is about STANDING OUT from the competition. In order to stand out, you have to be doing something they aren't.
Put in the work. It'll be worth it! :)
#jacobsthoughts #brandbuilding #effort #work #worthit