Jacob Harmon
Jacob Harmon
I help businesses build trust and brand loyalty | 🎙 Podcast: Trust Cast | ⭐️ JMH Media
June 11, 2020

🤝 Collaboration is powerful.
🚫Don’t go it alone!

Throughout my life, I’ve had a lot of interests and I’ve been able to learn things quickly. Because of this, I’ve been relatively good at almost everything and It was so easy for me to be a “one man show.” I’m branching out and learning to work better with others, and it’s amazing. Here are some things I’m learning:

💪🏻 Even if you’re good at something, someone else might be better.

🎯 Specialize in the things that 1) you’re an expert in, and 2) bring you joy. Outsource or partner with others for the rest.

👨🏻‍🎓 When you work with others, learn from them. They’ll have a different perspective and different skills.

📈 Leverage each other’s network and resources.

I’m always looking to get to know more people. Don’t hesitate to reach out. Maybe we can collaborate!

#collaboration #workingtogether #leverage #learn #perspective

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October 11, 2020

The Thing I’m Most Proud Of

The greatest accomplishment, the thing I’m most proud of:

❌ It isn't my work
❌ or the money I've made
❌ It isn’t my degree
❌ It’s not likes, comments or followers. Nope...

Instead it's this right here: my beautiful family. I’m so happy I’ll be with them for eternity.

This is my WHY. This is the reason I do everything I do.

What’s your why?

#mywhy #jacobsthoughts #family #faithandwork

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June 19, 2020

Trndsttrs "Going Out of Business" Marketing Tactic

‼️ Lets to do something different:
🧐 analyze a marketing tactic from another company.

Last week, Jake Bjorseth of Trndsttrs posted that his company was “for now [….] no more.” Today, after a week of silence, they announced new branding. (links to both posts in the comments)

I've seen opinions, criticisms, and praises of this tactic.

My thoughts:

👍🏻 The Good
Good Marketing creates emotional responses and encourages conversations. This tactic worked. I'm sure Jake and Trndsttrs have had more views and have been more top of mind over the past week. Anecdotally, I’ve been checking Jake’s page almost daily hoping for updates. This was creative, and probably effective. I’m writing about it, aren’t I?

👎🏻 The Bad
Good marketing creates emotional responses and views, but more importantly, it creates trust. This was a potentially dangerous move since some people following Jake and Trndsttrs Media may not trust them anymore.

😧 The Ugly
Honestly, it is a little distasteful because there are a lot of people loosing jobs, and businesses REALLY going under. It’s never good taste to poke fun at other peoples pain.
-

At the end of the day, I’m genuinely curious to see how this turns out. Jake, did this tactic work for you guys? What results did you get.

What do you all think?

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June 26, 2020

The Key to Building a Powerful Brand

The 🔑 to building a powerful brand...
.
.
🌟 Be yourself! Authenticity!

🤝 People want to do business with other people that they KNOW, LIKE, and TRUST.

🎨 The best way to get people to know like and trust you is to create authentic content.

⁉️ But what if people don't like me? Simple. Then they aren't the type of people you want to do business with.

🙌 Your ideal customer is the person that aligns with your values and who you are.

BE YOURSELF. This will attract the right customers 😎

Have a great weekend everyone! ✌️

#branding #authenticity #jmhmedia

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