Welcome! These are my unfiltered thoughts. I hope to provide some insight and help with your digital marketing. Feel free to follow me on your favorite social network to see more tips like these.
Can you ever take a break in business?
When you're a business owner, it's easy to get overwhelmed and have your business take over your life... but wait, didn't you get into business to be free? I know I did.
If you want to have freedom AND a business:
- CREATE SYSTEMS.
By creating systems, you allow yourself to be more productive and get more done quicker. You also make it possible to get help and outsource tasks when needed.
Hope you all get a quick break this weekend. Take care!
⭐️ LinkedIn profile tips! ⭐️
I was talking with Michele Prater today. She's trying to grow her business online, and we talked about LinkedIn. She requested a profile review and gave me permission to post. Thanks Michele!
Here are some tips:
- Make your profile image public.
- Create a great cover photo.
- Make your headline clear, easy to read, and impactful
- Have a good About section
- Feature content or links that show what you do.
- Complete your experience.
- Get endorsements from people you've worked with.
❓ What other #linkedintips do you have?
Some interesting insights into Gen Z and Millennial Podcast listeners.
Whistle (link in comments) conducted a research study among Gen Z and Millennials in Fall 2020 to decode their relationships to podcasts.
Podcast listening is an active, engaged, and leaned-in experience. And, because this generation is actively listening, they are attuned and ready to receive a brand message.
1) Listeners tend to be affluent, male sports fans
2) Podcasts are replacing TV as a way to enhance other activities
3) People prefer to learn with podcasts over books
4) Hosts need to be funny and relatable
5) Gen Z prefers shorter duration, unscripted, and off-the-cuff formats
Now is the time! Podcasts provide a uniquely personal way to build brand loyalty and trust with your target audience.
If you have any questions about podcasting I'd be happy to jump on a call and chat.
#podcast #jacobsthoughts #brandloyalty #trust #genz #millennials
A #branding lesson from #Apple
🎧 Apple just released a $549 pair of headphones 🎧
🤑 Yes, you heard me right. $549.
🛍 And they've already sold out.
🤷🏼♂️ Why? How is it that they can sell a product that's so much more expensive than their competitors?
It's all about the brand.
Apple has two incredibly powerful brands behind this new product: Apple and AirPods.
They've built trust that they can build a premium experience with headphones.
Let's learn from Apple. The better your brand is, the more you can charge for your products and services because they'll be in higher demand.
🙌 Time to start working on your brand.
#jacobsthoughts #branding #brand #apple #airpods #airpodsmax #jmhmedia