Branding = Keeping your Promises

Genuine Connections = ⬆️ Sales

I just had an incredible conversation in the LinkedIn DMs with someone that I really look up to.

He posted a story and I sent him a quick message related to what he was talking about in the story.

This turned into an amazing GENUINE conversation about our businesses and goals.

The intention of this conversation wasn’t to sell.
I wasn’t spamming him.

Instead, I was building a real relationship.

We are now talking about potentially collaborating and doing business together.

Want more sales? Create relationships.

#jacobsthoughts #sales #connections #bereal

🙏 Please, please, please!

🚫 Stop sending a sales pitch right after connecting.

I understand that social media networks are great sales tools, but it’s not the right way to do it.

Instead:

🌱 Cultivate relationships.
💬 Engage with content.
💡 Provide Value.

THEN talk about your services.

👇🏻 Tell me about the worst LinkedIn sales pitch you’ve received.

#linkedintips #sales #relationships #engagment #valueselling #contentmarketing

Social media and technology have just about destroyed relationships in business.

The very thing they were meant to foster and create has all but disappeared.

We're surrounded by fake connections, vanity metrics, and DM sales pitches. REAL genuine connections are becoming rare.

How can we fix this? As marketers, it's our job to create real relationships, brand loyalty, and TRUST with our customers.

I'm launching a brand new podcast dedicated to finding the answer to building trust in business. Here's the first episode.

Please subscribe as episode 2 comes out tomorrow!

#podcast #trust #brandloyalty #authenticity