Welcome! These are my unfiltered thoughts. I hope to provide some insight and help with your digital marketing. Feel free to follow me on your favorite social network to see more tips like these.
Do you keep your promises?
#Branding is all about making and keeping promises. People come to trust you as a person or business when they know that you'll follow through on the promises you make.
A powerful brand promises AND DELIVERS on value. What value do you promise? Are you delivering on it?
#promise #JMHMedia #value
❌ My first business was an absolute failure... 🚫
I grew up in a large family. My Dad, a small business owner and entrepreneur, taught me to work hard and dream big. I remember some of my favorite moments with him were talking about business or coming up with new business ideas.
⚡️ When I was 16, I started a business with a goal to sell and install wind turbines and solar panels. I contacted a manufacturer, and even became an official reseller.
😩 I didn’t sell one wind turbine or solar panel.
🙌🏻 That said, I learned valuable skills. I built a website for my little business. Admittedly, it wasn't a great website, but that was the start to the path that I'm still on today.
🤔 Was it really a failure? I guess it depends on how you define success and failure. What metrics do you use to measure them?
Tell me about some of your "failures"! 👇🏻
#failure #success #entrepreneurship #jacobsthoughts #jmhmedia #successquest
🎙 Let's talk Podcasts for a bit… It seems like everyone is starting a podcast right now. 🎙
🦻🏻 70% of Americans have heard of Podcasts (up from 64% in 2018)
🎧 22% listen to Podcasts Weekly
🎙 There are ~750,000 podcasts. Up from 550,000 last year (compare to 23M YouTube channels)
😱 These channels have more than 29 million episodes
🕖 76.8% of podcast listeners listen for more than 7 hours a week
📺 61.2% of listeners spend more time listening to podcasts than consuming TV shows
🧐 80% listen to more than half of every episode.
Is the market overcrowded? Or is there still opportunity?
💭 I’d love to hear your thoughts 👇🏻 :)
Here are my 2 cents. There is a huge market opportunity for podcasts. The listener base is growing rapidly and podcast listeners are incredibly loyal (see above). That said, the more saturated the market becomes, the harder it will be to get ahead. Also, Podcasts aren’t easy. Most podcasts don’t last long. In fact, only 20% of podcasts have released an episode in the past 90 days. If you want to get into the game, be consistent. Your hard work will pay off :).
We started the SuccessQuest podcast a mere 30 weeks ago. I’m proud to say that we’ve been consistent. We haven’t missed a Thursday :).
Links to the statistics:
How Many YouTube Channels Are There?
Unfortunately, it is incredibly easy to come up with excuses :(. Many of us make incredible goals but have a hard time following through. On the most recent episode of the SuccessQuest podcast, we had an inspiring conversation about achieving goals and how to stop making excuses. Here are some of the highlights.
- If something is truly important to you, you wouldn’t make excuses. Find your why! Make goals that really matter.
- Sometimes our brains get used to doing things a certain way. Bad habits are hard to change. Be patient with yourself.
- Create more friction for the things you don’t want to do.
- Decrease friction for the things you want to do.
- Make a commitment.
- Find someone who will do it with you and keep you accountable.
- Start where you are! Make small steps toward improvement.
- No more excuses!
What are some of your goals? What tips do you have for achieving goals?