Welcome! These are my unfiltered thoughts. I hope to provide some insight and help with your digital marketing. Feel free to follow me on your favorite social network to see more tips like these.
Be a good person.
Not because you want people to see you as a good person.
Not because it’s good for your brand (although it is).
Not because you want praise.
Do it because it’s the right thing to do.
Just be the best person you can be.
#jacobsthoughts #kindness #honesty #positivity #humility #beabetteryou
🎙 Let's talk Podcasts for a bit… It seems like everyone is starting a podcast right now. 🎙
🦻🏻 70% of Americans have heard of Podcasts (up from 64% in 2018)
🎧 22% listen to Podcasts Weekly
🎙 There are ~750,000 podcasts. Up from 550,000 last year (compare to 23M YouTube channels)
😱 These channels have more than 29 million episodes
🕖 76.8% of podcast listeners listen for more than 7 hours a week
📺 61.2% of listeners spend more time listening to podcasts than consuming TV shows
🧐 80% listen to more than half of every episode.
Is the market overcrowded? Or is there still opportunity?
💭 I’d love to hear your thoughts 👇🏻 :)
Here are my 2 cents. There is a huge market opportunity for podcasts. The listener base is growing rapidly and podcast listeners are incredibly loyal (see above). That said, the more saturated the market becomes, the harder it will be to get ahead. Also, Podcasts aren’t easy. Most podcasts don’t last long. In fact, only 20% of podcasts have released an episode in the past 90 days. If you want to get into the game, be consistent. Your hard work will pay off :).
We started the SuccessQuest podcast a mere 30 weeks ago. I’m proud to say that we’ve been consistent. We haven’t missed a Thursday :).
Links to the statistics:
How Many YouTube Channels Are There?
Genuine Connections = ⬆️ Sales
I just had an incredible conversation in the LinkedIn DMs with someone that I really look up to.
He posted a story and I sent him a quick message related to what he was talking about in the story.
This turned into an amazing GENUINE conversation about our businesses and goals.
The intention of this conversation wasn’t to sell.
I wasn’t spamming him.
Instead, I was building a real relationship.
We are now talking about potentially collaborating and doing business together.
Want more sales? Create relationships.
#jacobsthoughts #sales #connections #bereal
Social media and technology have just about destroyed relationships in business.
The very thing they were meant to foster and create has all but disappeared.
We're surrounded by fake connections, vanity metrics, and DM sales pitches. REAL genuine connections are becoming rare.
How can we fix this? As marketers, it's our job to create real relationships, brand loyalty, and TRUST with our customers.
I'm launching a brand new podcast dedicated to finding the answer to building trust in business. Here's the first episode.
Please subscribe as episode 2 comes out tomorrow!
#podcast #trust #brandloyalty #authenticity