Jacob Harmon
Jacob Harmon
I help businesses build trust and brand loyalty | 🎙 Podcast: Trust Cast | ⭐️ JMH Media
November 13, 2020

Be a good person.

Not because you want people to see you as a good person.
Not because it’s good for your brand (although it is).
Not because you want praise.

Do it because it’s the right thing to do.

Be kind
Be honest
Be positive
Be humble
Just be the best person you can be.

#jacobsthoughts #kindness #honesty #positivity #humility #beabetteryou

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June 19, 2020

Trndsttrs "Going Out of Business" Marketing Tactic

‼️ Lets to do something different:
🧐 analyze a marketing tactic from another company.

Last week, Jake Bjorseth of Trndsttrs posted that his company was “for now [….] no more.” Today, after a week of silence, they announced new branding. (links to both posts in the comments)

I've seen opinions, criticisms, and praises of this tactic.

My thoughts:

👍🏻 The Good
Good Marketing creates emotional responses and encourages conversations. This tactic worked. I'm sure Jake and Trndsttrs have had more views and have been more top of mind over the past week. Anecdotally, I’ve been checking Jake’s page almost daily hoping for updates. This was creative, and probably effective. I’m writing about it, aren’t I?

👎🏻 The Bad
Good marketing creates emotional responses and views, but more importantly, it creates trust. This was a potentially dangerous move since some people following Jake and Trndsttrs Media may not trust them anymore.

😧 The Ugly
Honestly, it is a little distasteful because there are a lot of people loosing jobs, and businesses REALLY going under. It’s never good taste to poke fun at other peoples pain.
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At the end of the day, I’m genuinely curious to see how this turns out. Jake, did this tactic work for you guys? What results did you get.

What do you all think?

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December 8, 2020

Is it possible to be inauthentic precisely because you are trying to be authentic?

Is it possible to be inauthentic precisely because you are trying to be authentic?

Well, yeah!

This week’s Trust Cast is all about engineering the perfect trustworthy brand. To do this, you need to be true to your purpose and values.

I had a great conversation with Jennifer Anastasi. Thanks for being on the show Jennifer!

#branding #authenticity #trustcast #brandloyalty #podcast

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August 20, 2020

Content Marketing & Personal Branding

I've been looking forward to this episode for weeks! It's the perfect intersection of SuccessQuest and JMH Media.

Maeva Cifuentes and I nerd out about culture, language, marketing, and content. It was such a fun conversation!

Thanks for being on the podcast Maeva!

Episode highlights:
🇵🇪 Cultural exposure is important! If you can, visit another country or learn another language. It will change the way you see the world.
💰 With PPC ads, you have to pay to get traffic. With content, you don’t.
💬 Talk to your customer support and sales departments! They talk to the customer every day and can tell you what pain points they have.
🙌 Content isn’t about promoting your products. Instead, it’s about solving problems.
‼️ If you do content marketing correctly, it’s not guesswork.
🤝 Good marketing and good sales go hand in hand. If you provide value then sales will be easy.
🎙 Start a podcast! A podcast is an amazing tool that provides so many benefits. It lets you network with people, and it creates incredible content.
⚙️ Create systems in your business and document these systems. This will help you outsource and get help.
👨🏼‍💼 The value of creating a personal brand. Build relationships!

Enjoy!
#podcast#jmhmedia#successquest#contentmarketing#personalbrand

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