Jacob Harmon
Jacob Harmon
JMH Media. โญ๏ธ Creating Brands | ๐Ÿ–ฅ Websites | ๐ŸŽ™ Podcasts | โœ๐Ÿป Content | ๐Ÿ”ฅ Digital Marketing
January 31, 2020

๐Ÿ˜ฑ Are you afraid to grow? ๐Ÿ“ˆ

Sometimes I am. The past month has been insane! I have about 10 web design projects that I'm working on, and it just keeps getting busier and busier.

While this is a good problem to have, it can be stressful... I'm at the point where I've decided to do 2 things:

1. I'm going to start charging more. This way I can take on less, higher-profile clients.
2. I'm going to start bringing in people to help grow and scale my business.

That's scary though!

Up to this point, my business has been all me. I'm a freelancer. If I fail, it's just me.
If I succeed, it's just me.
Bringing people in creates opportunities for growth, but also more pressure. Now, I'll be responsible for others.

Anyway, wish me luck! :)

#growth #marketing #webdesign #smallbusiness

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May 21, 2020

Branding = Keeping your Promises

Do you keep your promises?

#Branding is all about making and keeping promises. People come to trust you as a person or business when they know that you'll follow through on the promises you make.

A powerful brand promises AND DELIVERS on value. What value do you promise? Are you delivering on it?

#promise #JMHMedia #value

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August 11, 2020

Networking Leads to Awesome People

I just got off a call that reminded me of why I love LinkedIn so much!

I just talked to someone that:

- Is working on something amazing!
- Has so much passion
- Is going to be incredibly successful.

... and Iโ€™ve never met them before. LinkedIn connected us.

Thanks LinkedIn for connecting me with amazing people.

That ๐Ÿ‘†๐Ÿปis the power of a network!

#linkedin #connections #powerofanetwork

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June 19, 2020

Trndsttrs "Going Out of Business" Marketing Tactic

โ€ผ๏ธ Lets to do something different:
๐Ÿง analyze a marketing tactic from another company.

Last week, Jake Bjorseth of Trndsttrs posted that his company was โ€œfor now [โ€ฆ.] no more.โ€ Today, after a week of silence, they announced new branding. (links to both posts in the comments)

I've seen opinions, criticisms, and praises of this tactic.

My thoughts:

๐Ÿ‘๐Ÿป The Good
Good Marketing creates emotional responses and encourages conversations. This tactic worked. I'm sure Jake and Trndsttrs have had more views and have been more top of mind over the past week. Anecdotally, Iโ€™ve been checking Jakeโ€™s page almost daily hoping for updates. This was creative, and probably effective. Iโ€™m writing about it, arenโ€™t I?

๐Ÿ‘Ž๐Ÿป The Bad
Good marketing creates emotional responses and views, but more importantly, it creates trust. This was a potentially dangerous move since some people following Jake and Trndsttrs Media may not trust them anymore.

๐Ÿ˜ง The Ugly
Honestly, it is a little distasteful because there are a lot of people loosing jobs, and businesses REALLY going under. Itโ€™s never good taste to poke fun at other peoples pain.
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At the end of the day, Iโ€™m genuinely curious to see how this turns out. Jake, did this tactic work for you guys? What results did you get.

What do you all think?

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