Jacob Harmon
Jacob Harmon
I help businesses build trust and brand loyalty | πŸŽ™ Podcast: Trust Cast | ⭐️ JMH Media
January 31, 2020

😱 Are you afraid to grow? πŸ“ˆ

Sometimes I am. The past month has been insane! I have about 10 web design projects that I'm working on, and it just keeps getting busier and busier.

While this is a good problem to have, it can be stressful... I'm at the point where I've decided to do 2 things:

1. I'm going to start charging more. This way I can take on less, higher-profile clients.
2. I'm going to start bringing in people to help grow and scale my business.

That's scary though!

Up to this point, my business has been all me. I'm a freelancer. If I fail, it's just me.
If I succeed, it's just me.
Bringing people in creates opportunities for growth, but also more pressure. Now, I'll be responsible for others.

Anyway, wish me luck! :)

#growth #marketing #webdesign #smallbusiness

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November 21, 2019

Let's talk about Podcasts

πŸŽ™ Let's talk Podcasts for a bit… It seems like everyone is starting a podcast right now. πŸŽ™

🦻🏻 70% of Americans have heard of Podcasts (up from 64% in 2018)
🎧 22% listen to Podcasts Weekly
πŸŽ™ There are ~750,000 podcasts. Up from 550,000 last year (compare to 23M YouTube channels)
😱 These channels have more than 29 million episodes
πŸ•– 76.8% of podcast listeners listen for more than 7 hours a week
πŸ“Ί 61.2% of listeners spend more time listening to podcasts than consuming TV shows
🧐 80% listen to more than half of every episode.

Is the market overcrowded? Or is there still opportunity?

πŸ’­ I’d love to hear your thoughts πŸ‘‡πŸ» :)

Here are my 2 cents. There is a huge market opportunity for podcasts. The listener base is growing rapidly and podcast listeners are incredibly loyal (see above). That said, the more saturated the market becomes, the harder it will be to get ahead. Also, Podcasts aren’t easy. Most podcasts don’t last long. In fact, only 20% of podcasts have released an episode in the past 90 days. If you want to get into the game, be consistent. Your hard work will pay off :).

We started the SuccessQuest podcast a mere 30 weeks ago. I’m proud to say that we’ve been consistent. We haven’t missed a Thursday :).

Links to the statistics:

Podcast Statistics – [Infographic]

Podcast Statistics & Figures

Podcast Statistics: Growth and Demographic Data for 2019

How Many YouTube Channels Are There?‍

#Podcast

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June 20, 2020

Engagement Works!

πŸ₯… I've made it a goal to be more engaged and active on LinkedIn.

❺ This is my fifth post this week.

⭐️ TLDR: It works.

I know that it's not about the numbers, but since I'm in the marketing space, I'm fascinated by the numbers :). In one week, the results have been incredible.

My profile views are up 180%

This is a pretty easy platform to get noticed on. It just takes a little bit of effort.

πŸ‘πŸ» Try it for a week. Write a post every day.

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July 20, 2020

Customer Experience

Good customer experience -> great brand affinity.

How can you make your customer experience great?

πŸ‘πŸ» CARE about your customer.
πŸ‘‚πŸ» LISTEN to your customer.
πŸ”₯ OBSESS over solving their problems and providing value.

When your customer has an amazing experience two things will happen:

1. They'll return.
2. They'll refer new business

Provide value and value will come back to you.

#customerexpereince#value#brand#referrals

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