Jacob Harmon
Jacob Harmon
I help businesses build trust and brand loyalty | ๐ŸŽ™ Podcast: Trust Cast | โญ๏ธ JMH Media
January 31, 2020

๐Ÿ˜ฑ Are you afraid to grow? ๐Ÿ“ˆ

Sometimes I am. The past month has been insane! I have about 10 web design projects that I'm working on, and it just keeps getting busier and busier.

While this is a good problem to have, it can be stressful... I'm at the point where I've decided to do 2 things:

1. I'm going to start charging more. This way I can take on less, higher-profile clients.
2. I'm going to start bringing in people to help grow and scale my business.

That's scary though!

Up to this point, my business has been all me. I'm a freelancer. If I fail, it's just me.
If I succeed, it's just me.
Bringing people in creates opportunities for growth, but also more pressure. Now, I'll be responsible for others.

Anyway, wish me luck! :)

#growth #marketing #webdesign #smallbusiness

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June 19, 2020

Trndsttrs "Going Out of Business" Marketing Tactic

โ€ผ๏ธ Lets to do something different:
๐Ÿง analyze a marketing tactic from another company.

Last week, Jake Bjorseth of Trndsttrs posted that his company was โ€œfor now [โ€ฆ.] no more.โ€ Today, after a week of silence, they announced new branding. (links to both posts in the comments)

I've seen opinions, criticisms, and praises of this tactic.

My thoughts:

๐Ÿ‘๐Ÿป The Good
Good Marketing creates emotional responses and encourages conversations. This tactic worked. I'm sure Jake and Trndsttrs have had more views and have been more top of mind over the past week. Anecdotally, Iโ€™ve been checking Jakeโ€™s page almost daily hoping for updates. This was creative, and probably effective. Iโ€™m writing about it, arenโ€™t I?

๐Ÿ‘Ž๐Ÿป The Bad
Good marketing creates emotional responses and views, but more importantly, it creates trust. This was a potentially dangerous move since some people following Jake and Trndsttrs Media may not trust them anymore.

๐Ÿ˜ง The Ugly
Honestly, it is a little distasteful because there are a lot of people loosing jobs, and businesses REALLY going under. Itโ€™s never good taste to poke fun at other peoples pain.
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At the end of the day, Iโ€™m genuinely curious to see how this turns out. Jake, did this tactic work for you guys? What results did you get.

What do you all think?

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November 21, 2019

Let's talk about Podcasts

๐ŸŽ™ Let's talk Podcasts for a bitโ€ฆ It seems like everyone is starting a podcast right now. ๐ŸŽ™

๐Ÿฆป๐Ÿป 70% of Americans have heard of Podcasts (up from 64% in 2018)
๐ŸŽง 22% listen to Podcasts Weekly
๐ŸŽ™ There are ~750,000 podcasts. Up from 550,000 last year (compare to 23M YouTube channels)
๐Ÿ˜ฑ These channels have more than 29 million episodes
๐Ÿ•– 76.8% of podcast listeners listen for more than 7 hours a week
๐Ÿ“บ 61.2% of listeners spend more time listening to podcasts than consuming TV shows
๐Ÿง 80% listen to more than half of every episode.

Is the market overcrowded? Or is there still opportunity?

๐Ÿ’ญ Iโ€™d love to hear your thoughts ๐Ÿ‘‡๐Ÿป :)

Here are my 2 cents. There is a huge market opportunity for podcasts. The listener base is growing rapidly and podcast listeners are incredibly loyal (see above). That said, the more saturated the market becomes, the harder it will be to get ahead. Also, Podcasts arenโ€™t easy. Most podcasts donโ€™t last long. In fact, only 20% of podcasts have released an episode in the past 90 days. If you want to get into the game, be consistent. Your hard work will pay off :).

We started the SuccessQuest podcast a mere 30 weeks ago. Iโ€™m proud to say that weโ€™ve been consistent. We havenโ€™t missed a Thursday :).

Links to the statistics:

Podcast Statistics โ€“ [Infographic]

Podcast Statistics & Figures

Podcast Statistics: Growth and Demographic Data for 2019

How Many YouTube Channels Are There?โ€

#Podcast

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September 8, 2020

๐Ÿค” Selling Services vs. Selling Value ๐Ÿค”

๐Ÿค” Selling Services vs. Selling Value ๐Ÿค”

โ€ผ๏ธ Spoiler Alert: Selling value is better.

I've been thinking a lot about this lately.

**Iโ€™ll use my business as an example:**

I can say that I provide:
- Branding
- Websites
- Podcasts
- SEO
- Digital Marketing
- ...

OR, I can sell:
- Business growth
- Clarity of vision
- An audience
- More leads
- More sales.

What's better?

Obviously itโ€™s better to sell value.

There are millions of website designers in the world. If I simply sell websites, my potential clients could literally go anywhere else and receive the same service. Selling value on the other hand lets them know what transformation you can create in their life. Itโ€™s much harder for competitors to compete on that.

PS: My LinkedIn headline will be changing soon. I don't think "JMH Media. โญ๏ธ Creating Brands | ๐Ÿ–ฅ Websites | ๐ŸŽ™ Podcasts | โœ๐Ÿป Content | ๐Ÿ”ฅ Digital Marketing" fits my new vision.

#value #valueselling #jacobsthoughts #jmhmedia #sales

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