Welcome! These are my unfiltered thoughts. I hope to provide some insight and help with your digital marketing. Feel free to follow me on your favorite social network to see more tips like these.
😱 Are you afraid to grow? 📈
Sometimes I am. The past month has been insane! I have about 10 web design projects that I'm working on, and it just keeps getting busier and busier.
While this is a good problem to have, it can be stressful... I'm at the point where I've decided to do 2 things:
1. I'm going to start charging more. This way I can take on less, higher-profile clients.
2. I'm going to start bringing in people to help grow and scale my business.
That's scary though!
Up to this point, my business has been all me. I'm a freelancer. If I fail, it's just me.
If I succeed, it's just me.
Bringing people in creates opportunities for growth, but also more pressure. Now, I'll be responsible for others.
Anyway, wish me luck! :)
#growth #marketing #webdesign #smallbusiness
🎙 Let's talk Podcasts for a bit… It seems like everyone is starting a podcast right now. 🎙
🦻🏻 70% of Americans have heard of Podcasts (up from 64% in 2018)
🎧 22% listen to Podcasts Weekly
🎙 There are ~750,000 podcasts. Up from 550,000 last year (compare to 23M YouTube channels)
😱 These channels have more than 29 million episodes
🕖 76.8% of podcast listeners listen for more than 7 hours a week
📺 61.2% of listeners spend more time listening to podcasts than consuming TV shows
🧐 80% listen to more than half of every episode.
Is the market overcrowded? Or is there still opportunity?
💭 I’d love to hear your thoughts 👇🏻 :)
Here are my 2 cents. There is a huge market opportunity for podcasts. The listener base is growing rapidly and podcast listeners are incredibly loyal (see above). That said, the more saturated the market becomes, the harder it will be to get ahead. Also, Podcasts aren’t easy. Most podcasts don’t last long. In fact, only 20% of podcasts have released an episode in the past 90 days. If you want to get into the game, be consistent. Your hard work will pay off :).
We started the SuccessQuest podcast a mere 30 weeks ago. I’m proud to say that we’ve been consistent. We haven’t missed a Thursday :).
Links to the statistics:
How Many YouTube Channels Are There?
What Matters Most?
🤔 Last night, I had an experience that really made me think about this question.
👨🏼💻 I’m always busy working on something. In fact, you could say that I’m a bit of a workaholic. Even when I’m not working, I try to be efficient and productive.
🌙 Last night, my daughter did not want to go to bed. She was making up excuse after excuse, and would say anything to get out of bedtime.
💋 Every time I tried to grab her to take her to bed, she would run to my wife and say that she needed another kiss.
🤗 I kept trying to grab her, but then my wife said something profound. “She’s not going to want to cuddle with me like this forever…”
✅ I was so focused on “completing the task” that I didn’t take the time to BE PRESENT. The thing that matters the most to me is my family, but were my actions reflecting this?
❓ Do your actions reflect your priorities? I’d love to hear your thoughts :)
#successquest #success #family #priorities #mostimportant
I've been thinking a lot about friction lately. Especially as I'm working from home and have more distractions than ever before.
Friction is simply a tool in our toolbox. Are you using it to your advantage?
⏫ We should increase friction in the things we want to stop doing. (example: move distracting apps to a distant page and folder on your phone).
⏬ We should decrease friction for the things we want to do more (example: I've started putting a book next to my bed so I read more often).
These ideas are not my own :) Thanks to Nir Eyal and his book, Indistractible, for helping me think about this.