Apple Podcasts Surpasses 1 Million Podcasts

Spent the last few days at Glacier National Park in Montana. What did I Learn?

- God is majestic and all powerful. I was filled with awe seeing some of his large creations up close.
- Beauty takes a long time to build. The mountains of Glacier National Park began forming 170 million years... if God can be this patient with his creations, maybe I can be a little more patient with the businesses I’m building.
- Connecting with nature brings clarity. As we enjoyed the beautiful landscapes, I disconnected from a lot of life’s stresses. It was really nice, and I’m coming back with more clarity and direction.

What did you do/learn this weekend?

#jacobsthoughts #weekend #nature faithandwork

Don’t shy away from hard work.

But also don’t shy away from creating systems that make your work easier.

As with most things in life, there’s a perfect balance.

#jacobsthoughts #hardwork #efficiency #systems

Some interesting insights into Gen Z and Millennial Podcast listeners.

Whistle (link in comments) conducted a research study among Gen Z and Millennials in Fall 2020 to decode their relationships to podcasts.

KEY TAKEAWAY
Podcast listening is an active, engaged, and leaned-in experience. And, because this generation is actively listening, they are attuned and ready to receive a brand message.

INTERESTING FINDINGS:
1) Listeners tend to be affluent, male sports fans
2) Podcasts are replacing TV as a way to enhance other activities
3) People prefer to learn with podcasts over books
4) Hosts need to be funny and relatable
5) Gen Z prefers shorter duration, unscripted, and off-the-cuff formats

Now is the time! Podcasts provide a uniquely personal way to build brand loyalty and trust with your target audience.

If you have any questions about podcasting I'd be happy to jump on a call and chat.

#podcast #jacobsthoughts #brandloyalty #trust #genz #millennials