Jacob Harmon
Jacob Harmon
I help businesses build trust and brand loyalty | 🎙 Podcast: Trust Cast | ⭐️ JMH Media
April 18, 2020

This Just In!
Apple Podcasts Surpasses 1 Million Podcasts.

Wow! We've officially passed the threshold. Obviously, not all of these podcasts are active, but it's still an interesting number :)

This data comes curtsy of Daniel J. Lewis and My Podcast Reviews.

#podcast #milestone #1MillionPodcasts

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Chart Apple Podcasts Surpasses 1 Million Podcasts
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August 16, 2020

Beautiful things can take a long time to build.

Spent the last few days at Glacier National Park in Montana. What did I Learn?

- God is majestic and all powerful. I was filled with awe seeing some of his large creations up close.
- Beauty takes a long time to build. The mountains of Glacier National Park began forming 170 million years... if God can be this patient with his creations, maybe I can be a little more patient with the businesses I’m building.
- Connecting with nature brings clarity. As we enjoyed the beautiful landscapes, I disconnected from a lot of life’s stresses. It was really nice, and I’m coming back with more clarity and direction.

What did you do/learn this weekend?

#jacobsthoughts #weekend #nature faithandwork

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November 17, 2020

Don’t shy away from hard work.

Don’t shy away from hard work.

But also don’t shy away from creating systems that make your work easier.

As with most things in life, there’s a perfect balance.

#jacobsthoughts #hardwork #efficiency #systems

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November 23, 2020

Interesting insights into Gen Z and Millennial Podcast listeners

Some interesting insights into Gen Z and Millennial Podcast listeners.

Whistle (link in comments) conducted a research study among Gen Z and Millennials in Fall 2020 to decode their relationships to podcasts.

KEY TAKEAWAY
Podcast listening is an active, engaged, and leaned-in experience. And, because this generation is actively listening, they are attuned and ready to receive a brand message.

INTERESTING FINDINGS:
1) Listeners tend to be affluent, male sports fans
2) Podcasts are replacing TV as a way to enhance other activities
3) People prefer to learn with podcasts over books
4) Hosts need to be funny and relatable
5) Gen Z prefers shorter duration, unscripted, and off-the-cuff formats

Now is the time! Podcasts provide a uniquely personal way to build brand loyalty and trust with your target audience.

If you have any questions about podcasting I'd be happy to jump on a call and chat.

#podcast #jacobsthoughts #brandloyalty #trust #genz #millennials

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