Jacob Harmon
Jacob Harmon
I help businesses build trust and brand loyalty | 🎙 Podcast: Trust Cast | ⭐️ JMH Media
September 2, 2020

Does this annoy anyone else?

Or how about the classic: "let's grow our network. Like and comment on this post if you're open to connections..." 🤢

In my opinion, this is a sure-fire way to get engagement, but is it even effective?

By using tactics like this you aren't providing any real value.

You aren't targeting your audience and creating brand affinity.

You're simply getting likes and post views.

What's this worth?

I don't know, maybe I'm just grouchy today...

What do you think?

#jacobsthoughts #jmhmedia #engagement #linkedin

Like, Comment, or engage with this post on LinkedIn
How do you feel about hacky engagement tactics?
Additional Thoughts

Want to read more?

April 23, 2020

Use Friction as a Tool

I've been thinking a lot about friction lately. Especially as I'm working from home and have more distractions than ever before.

Friction is simply a tool in our toolbox. Are you using it to your advantage?

⏫ We should increase friction in the things we want to stop doing. (example: move distracting apps to a distant page and folder on your phone).

⏬ We should decrease friction for the things we want to do more (example: I've started putting a book next to my bed so I read more often).

These ideas are not my own :) Thanks to Nir Eyal and his book, Indistractible, for helping me think about this.

...

Read Post
April 25, 2020

Building a business is a long term investment.

Building a business is a long term investment.

It takes time.

Invest now and reap the rewards later.

#business #time #investment

...

Read Post
June 30, 2020

An Introduction to SEO

👇🏻 An Introduction to SEO.

Search Engine Optimization is improving your site’s visibility to search engines like google. It is a major way that people find you.

3 tips to improve your SEO:

🎨 Create content.
🌟 Make sure the content provides value
🔗 Increase links to your site (a great way to do this is podcasting)

This was just a VERY basic overview, but I hope it was helpful :).

#seo #searchengineoptimization #podcasting #digitalmarketing #searchengines #contentstrategy #content

...

Read Post