Jacob Harmon
Jacob Harmon
I help businesses build trust and brand loyalty | 🎙 Podcast: Trust Cast | ⭐️ JMH Media
September 2, 2020

Does this annoy anyone else?

Or how about the classic: "let's grow our network. Like and comment on this post if you're open to connections..." 🤢

In my opinion, this is a sure-fire way to get engagement, but is it even effective?

By using tactics like this you aren't providing any real value.

You aren't targeting your audience and creating brand affinity.

You're simply getting likes and post views.

What's this worth?

I don't know, maybe I'm just grouchy today...

What do you think?

#jacobsthoughts #jmhmedia #engagement #linkedin

Like, Comment, or engage with this post on LinkedIn
How do you feel about hacky engagement tactics?
Additional Thoughts

Want to read more?

April 23, 2020

Use Friction as a Tool

I've been thinking a lot about friction lately. Especially as I'm working from home and have more distractions than ever before.

Friction is simply a tool in our toolbox. Are you using it to your advantage?

⏫ We should increase friction in the things we want to stop doing. (example: move distracting apps to a distant page and folder on your phone).

⏬ We should decrease friction for the things we want to do more (example: I've started putting a book next to my bed so I read more often).

These ideas are not my own :) Thanks to Nir Eyal and his book, Indistractible, for helping me think about this.

...

Read Post
January 31, 2020

Are you afraid to grow?

😱 Are you afraid to grow? 📈

Sometimes I am. The past month has been insane! I have about 10 web design projects that I'm working on, and it just keeps getting busier and busier.

While this is a good problem to have, it can be stressful... I'm at the point where I've decided to do 2 things:

1. I'm going to start charging more. This way I can take on less, higher-profile clients.
2. I'm going to start bringing in people to help grow and scale my business.

That's scary though!

Up to this point, my business has been all me. I'm a freelancer. If I fail, it's just me.
If I succeed, it's just me.
Bringing people in creates opportunities for growth, but also more pressure. Now, I'll be responsible for others.

Anyway, wish me luck! :)

#growth #marketing #webdesign #smallbusiness

...

Read Post
October 29, 2019

No more excuses!

Unfortunately, it is incredibly easy to come up with excuses :(. Many of us make incredible goals but have a hard time following through. On the most recent episode of the SuccessQuest podcast, we had an inspiring conversation about achieving goals and how to stop making excuses. Here are some of the highlights.

- If something is truly important to you, you wouldn’t make excuses. Find your why! Make goals that really matter.

- Sometimes our brains get used to doing things a certain way. Bad habits are hard to change. Be patient with yourself.

- Create more friction for the things you don’t want to do.

- Decrease friction for the things you want to do.

- Make a commitment.

- Find someone who will do it with you and keep you accountable.

- Start where you are! Make small steps toward improvement.

- No more excuses!

What are some of your goals? What tips do you have for achieving goals?

...

Read Post