Jacob Harmon
Jacob Harmon
I help businesses build trust and brand loyalty | 🎙 Podcast: Trust Cast | ⭐️ JMH Media
September 2, 2020

Does this annoy anyone else?

Or how about the classic: "let's grow our network. Like and comment on this post if you're open to connections..." 🤢

In my opinion, this is a sure-fire way to get engagement, but is it even effective?

By using tactics like this you aren't providing any real value.

You aren't targeting your audience and creating brand affinity.

You're simply getting likes and post views.

What's this worth?

I don't know, maybe I'm just grouchy today...

What do you think?

#jacobsthoughts #jmhmedia #engagement #linkedin

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How do you feel about hacky engagement tactics?
Additional Thoughts

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June 20, 2020

The Right (and wrong) Way to Sell

🙏 Please, please, please!

🚫 Stop sending a sales pitch right after connecting.

I understand that social media networks are great sales tools, but it’s not the right way to do it.

Instead:

🌱 Cultivate relationships.
💬 Engage with content.
💡 Provide Value.

THEN talk about your services.

👇🏻 Tell me about the worst LinkedIn sales pitch you’ve received.

#linkedintips #sales #relationships #engagment #valueselling #contentmarketing

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November 17, 2020

Is content creation worth it? It's a lot of work!

Is content creation worth it? It's a lot of work!

It's worth it if... 👇🏻


I just got off a call with someone that is incredibly passionate about a specific topic. They want to create a blog and podcast, but they wonder: is it worth it? it's a lot of work.

Here's my answer: What's your end goal?

Are you doing it as a hobby, or do you want it to make money?

Don't get me wrong. A blog and podcast can make A LOT of money.

That said, most people burn out long before they get there.

If you're doing it because it's something you love to do, then you're more likely to make it to the point where it makes money.

Find something you'd do even if it never makes a penny. Then work as hard as you can to make a 1M+ :)

#jacobsthoughts #passion #contentmarketing #contentcreation

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July 20, 2020

Customer Experience

Good customer experience -> great brand affinity.

How can you make your customer experience great?

👍🏻 CARE about your customer.
👂🏻 LISTEN to your customer.
🔥 OBSESS over solving their problems and providing value.

When your customer has an amazing experience two things will happen:

1. They'll return.
2. They'll refer new business

Provide value and value will come back to you.

#customerexpereince#value#brand#referrals

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