Jacob Harmon
Jacob Harmon
JMH Media. โญ๏ธ Creating Brands | ๐Ÿ–ฅ Websites | ๐ŸŽ™ Podcasts | โœ๐Ÿป Content | ๐Ÿ”ฅ Digital Marketing
June 30, 2020

๐Ÿ‘‡๐Ÿป An Introduction to SEO.

Search Engine Optimization is improving your siteโ€™s visibility to search engines like google. It is a major way that people find you.

3 tips to improve your SEO:

๐ŸŽจ Create content.
๐ŸŒŸ Make sure the content provides value
๐Ÿ”— Increase links to your site (a great way to do this is podcasting)

This was just a VERY basic overview, but I hope it was helpful :).

#seo #searchengineoptimization #podcasting #digitalmarketing #searchengines #contentstrategy #content

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May 21, 2020

Branding = Keeping your Promises

Do you keep your promises?

#Branding is all about making and keeping promises. People come to trust you as a person or business when they know that you'll follow through on the promises you make.

A powerful brand promises AND DELIVERS on value. What value do you promise? Are you delivering on it?

#promise #JMHMedia #value

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April 23, 2020

Use Friction as a Tool

I've been thinking a lot about friction lately. Especially as I'm working from home and have more distractions than ever before.

Friction is simply a tool in our toolbox. Are you using it to your advantage?

โซ We should increase friction in the things we want to stop doing. (example: move distracting apps to a distant page and folder on your phone).

โฌ We should decrease friction for the things we want to do more (example: I've started putting a book next to my bed so I read more often).

These ideas are not my own :) Thanks to Nir Eyal and his book, Indistractible, for helping me think about this.

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June 19, 2020

Trndsttrs "Going Out of Business" Marketing Tactic

โ€ผ๏ธ Lets to do something different:
๐Ÿง analyze a marketing tactic from another company.

Last week, Jake Bjorseth of Trndsttrs posted that his company was โ€œfor now [โ€ฆ.] no more.โ€ Today, after a week of silence, they announced new branding. (links to both posts in the comments)

I've seen opinions, criticisms, and praises of this tactic.

My thoughts:

๐Ÿ‘๐Ÿป The Good
Good Marketing creates emotional responses and encourages conversations. This tactic worked. I'm sure Jake and Trndsttrs have had more views and have been more top of mind over the past week. Anecdotally, Iโ€™ve been checking Jakeโ€™s page almost daily hoping for updates. This was creative, and probably effective. Iโ€™m writing about it, arenโ€™t I?

๐Ÿ‘Ž๐Ÿป The Bad
Good marketing creates emotional responses and views, but more importantly, it creates trust. This was a potentially dangerous move since some people following Jake and Trndsttrs Media may not trust them anymore.

๐Ÿ˜ง The Ugly
Honestly, it is a little distasteful because there are a lot of people loosing jobs, and businesses REALLY going under. Itโ€™s never good taste to poke fun at other peoples pain.
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At the end of the day, Iโ€™m genuinely curious to see how this turns out. Jake, did this tactic work for you guys? What results did you get.

What do you all think?

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