Jacob Harmon
Jacob Harmon
I help businesses build trust and brand loyalty | ๐ŸŽ™ Podcast: Trust Cast | โญ๏ธ JMH Media
June 30, 2020

๐Ÿ‘‡๐Ÿป An Introduction to SEO.

Search Engine Optimization is improving your siteโ€™s visibility to search engines like google. It is a major way that people find you.

3 tips to improve your SEO:

๐ŸŽจ Create content.
๐ŸŒŸ Make sure the content provides value
๐Ÿ”— Increase links to your site (a great way to do this is podcasting)

This was just a VERY basic overview, but I hope it was helpful :).

#seo #searchengineoptimization #podcasting #digitalmarketing #searchengines #contentstrategy #content

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February 3, 2020

What's a relationship worth?

๐Ÿค” What's a relationship worth?
As much as you put into it.

I'm a science guy, and I love the visual of potential vs. kinetic energy. Every relationship that we have, every person in our network has an enormous potential to benefit us. That said, we have to work to convert the potential energy to kinetic energy.

Your network can be your net-worth. If you put in the work :)

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November 23, 2020

Interesting insights into Gen Z and Millennial Podcast listeners

Some interesting insights into Gen Z and Millennial Podcast listeners.

Whistle (link in comments) conducted a research study among Gen Z and Millennials in Fall 2020 to decode their relationships to podcasts.

KEY TAKEAWAY
Podcast listening is an active, engaged, and leaned-in experience. And, because this generation is actively listening, they are attuned and ready to receive a brand message.

INTERESTING FINDINGS:
1) Listeners tend to be affluent, male sports fans
2) Podcasts are replacing TV as a way to enhance other activities
3) People prefer to learn with podcasts over books
4) Hosts need to be funny and relatable
5) Gen Z prefers shorter duration, unscripted, and off-the-cuff formats

Now is the time! Podcasts provide a uniquely personal way to build brand loyalty and trust with your target audience.

If you have any questions about podcasting I'd be happy to jump on a call and chat.

#podcast #jacobsthoughts #brandloyalty #trust #genz #millennials

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August 2, 2020

Service

Last week, I committed to posting something faith promoting each Sunday. Today's topic is service.

In business and leadership, I believe that service is one of the most important things you can do. If a business serves their customers, clients, and employees, they'll be successful. If leader serves the people they lead, they'll be an effective leader.

In Matthew 23:11, Christ teaches: "he that is greatest among you shall be your servant." In this simple teaching, he taught the importance of humility and service. He didn't just say that though. He lived it. He, as the literal son of God, spent his entire life in the service of others.

#faithandbusiness #service #leadership #jacobsthoughts

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