Welcome! These are my unfiltered thoughts. I hope to provide some insight and help with your digital marketing. Feel free to follow me on your favorite social network to see more tips like these.
A #branding lesson from #Apple
🎧 Apple just released a $549 pair of headphones 🎧
🤑 Yes, you heard me right. $549.
🛍 And they've already sold out.
🤷🏼♂️ Why? How is it that they can sell a product that's so much more expensive than their competitors?
It's all about the brand.
Apple has two incredibly powerful brands behind this new product: Apple and AirPods.
They've built trust that they can build a premium experience with headphones.
Let's learn from Apple. The better your brand is, the more you can charge for your products and services because they'll be in higher demand.
🙌 Time to start working on your brand.
#jacobsthoughts #branding #brand #apple #airpods #airpodsmax #jmhmedia
Be a good person.
Not because you want people to see you as a good person.
Not because it’s good for your brand (although it is).
Not because you want praise.
Do it because it’s the right thing to do.
Just be the best person you can be.
#jacobsthoughts #kindness #honesty #positivity #humility #beabetteryou
‼️ Lets to do something different:
🧐 analyze a marketing tactic from another company.
Last week, Jake Bjorseth of Trndsttrs posted that his company was “for now [….] no more.” Today, after a week of silence, they announced new branding. (links to both posts in the comments)
I've seen opinions, criticisms, and praises of this tactic.
👍🏻 The Good
Good Marketing creates emotional responses and encourages conversations. This tactic worked. I'm sure Jake and Trndsttrs have had more views and have been more top of mind over the past week. Anecdotally, I’ve been checking Jake’s page almost daily hoping for updates. This was creative, and probably effective. I’m writing about it, aren’t I?
👎🏻 The Bad
Good marketing creates emotional responses and views, but more importantly, it creates trust. This was a potentially dangerous move since some people following Jake and Trndsttrs Media may not trust them anymore.
😧 The Ugly
Honestly, it is a little distasteful because there are a lot of people loosing jobs, and businesses REALLY going under. It’s never good taste to poke fun at other peoples pain.
At the end of the day, I’m genuinely curious to see how this turns out. Jake, did this tactic work for you guys? What results did you get.
What do you all think?
Social media and technology have just about destroyed relationships in business.
The very thing they were meant to foster and create has all but disappeared.
We're surrounded by fake connections, vanity metrics, and DM sales pitches. REAL genuine connections are becoming rare.
How can we fix this? As marketers, it's our job to create real relationships, brand loyalty, and TRUST with our customers.
I'm launching a brand new podcast dedicated to finding the answer to building trust in business. Here's the first episode.
Please subscribe as episode 2 comes out tomorrow!
#podcast #trust #brandloyalty #authenticity