Welcome! These are my unfiltered thoughts. I hope to provide some insight and help with your digital marketing. Feel free to follow me on your favorite social network to see more tips like these.
A #branding lesson from #Apple
🎧 Apple just released a $549 pair of headphones 🎧
🤑 Yes, you heard me right. $549.
🛍 And they've already sold out.
🤷🏼♂️ Why? How is it that they can sell a product that's so much more expensive than their competitors?
It's all about the brand.
Apple has two incredibly powerful brands behind this new product: Apple and AirPods.
They've built trust that they can build a premium experience with headphones.
Let's learn from Apple. The better your brand is, the more you can charge for your products and services because they'll be in higher demand.
🙌 Time to start working on your brand.
#jacobsthoughts #branding #brand #apple #airpods #airpodsmax #jmhmedia
🤔 Not sure what content to create?
Follow this simple formula:
1. Who is your perfect customer?
2. What questions and problems do they have?
- Don't just guess on this step. Go ASK your customer.
- Some tools: Google Trends, Quora, Facebook groups...
3. Find solutions to their problems.
4. CREATE content that answers their questions and solve their problems.
If you do this, you'll become a thought leader in your industry. You'll build trust and loyalty to your brand.
You got this!
#contentmarketing #targetaudience #jacobsthoughts #value #problemsolving
👇🏻 An Introduction to SEO.
Search Engine Optimization is improving your site’s visibility to search engines like google. It is a major way that people find you.
3 tips to improve your SEO:
🎨 Create content.
🌟 Make sure the content provides value
🔗 Increase links to your site (a great way to do this is podcasting)
This was just a VERY basic overview, but I hope it was helpful :).
#seo #searchengineoptimization #podcasting #digitalmarketing #searchengines #contentstrategy #content
How do you go about pricing conversations? Put all of your tips and tricks below 👇🏻
While I'm no expert on this subject, my personal opinion is to just say it how it is.
If you're too expensive for them, no big deal you weren't a right fit.
If you could have gone higher... no use stressing over it now!
What do you think?
#pricingstrategy #negotiation #jacobsthoughts