Welcome! These are my unfiltered thoughts. I hope to provide some insight and help with your digital marketing. Feel free to follow me on your favorite social network to see more tips like these.
A #branding lesson from #Apple
🎧 Apple just released a $549 pair of headphones 🎧
🤑 Yes, you heard me right. $549.
🛍 And they've already sold out.
🤷🏼♂️ Why? How is it that they can sell a product that's so much more expensive than their competitors?
It's all about the brand.
Apple has two incredibly powerful brands behind this new product: Apple and AirPods.
They've built trust that they can build a premium experience with headphones.
Let's learn from Apple. The better your brand is, the more you can charge for your products and services because they'll be in higher demand.
🙌 Time to start working on your brand.
#jacobsthoughts #branding #brand #apple #airpods #airpodsmax #jmhmedia
I've been looking forward to this episode for weeks! It's the perfect intersection of SuccessQuest and JMH Media.
Maeva Cifuentes and I nerd out about culture, language, marketing, and content. It was such a fun conversation!
Thanks for being on the podcast Maeva!
🇵🇪 Cultural exposure is important! If you can, visit another country or learn another language. It will change the way you see the world.
💰 With PPC ads, you have to pay to get traffic. With content, you don’t.
💬 Talk to your customer support and sales departments! They talk to the customer every day and can tell you what pain points they have.
🙌 Content isn’t about promoting your products. Instead, it’s about solving problems.
‼️ If you do content marketing correctly, it’s not guesswork.
🤝 Good marketing and good sales go hand in hand. If you provide value then sales will be easy.
🎙 Start a podcast! A podcast is an amazing tool that provides so many benefits. It lets you network with people, and it creates incredible content.
⚙️ Create systems in your business and document these systems. This will help you outsource and get help.
👨🏼💼 The value of creating a personal brand. Build relationships!
📈 The RIGHT Way To Sell 💰
Salespeople get a bad rap.
They're pushy, overly persistent, and don't listen.
Unfortunately, I believe that it's because they've been taught wrong.
Good salespeople are good marketers.
They find customer pain points.
Then they create solutions to those pain points.
When you provide value, the selling part is easy!
#sales #marketing #valueselling #jmhmedia #jacobsthoughts
How do you feel about the new google icons?
I get what they're going for:
- Brand consistency
- 1 design language
- Bright and colorful
That said, I feel that they made some major mistakes.
- It's really hard to differentiate their different products.
- The icons seem void of personality
- In some instances, they simply don't make sense. For example, the new Docs icon just looks like a poorly designed rectangle... not a document.
What are your thoughts? Do you like them?
#design #jacobsthoughts #usability