Jacob Harmon
Jacob Harmon
I help businesses build trust and brand loyalty | πŸŽ™ Podcast: Trust Cast | ⭐️ JMH Media
December 9, 2020

A #branding lesson from #Apple
‍

🎧 Apple just released a $549 pair of headphones 🎧

πŸ€‘ Yes, you heard me right. $549.

πŸ› And they've already sold out.

πŸ€·πŸΌβ€β™‚οΈ Why? How is it that they can sell a product that's so much more expensive than their competitors?

It's all about the brand.

Apple has two incredibly powerful brands behind this new product: Apple and AirPods.

They've built trust that they can build a premium experience with headphones.

Let's learn from Apple. The better your brand is, the more you can charge for your products and services because they'll be in higher demand.

πŸ™Œ Time to start working on your brand.

#jacobsthoughts #branding #brand #apple #airpods #airpodsmax #jmhmedia

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November 14, 2020

Not sure what content to create?

πŸ€” Not sure what content to create?

Follow this simple formula:
πŸ€“βœοΈπŸ€―

1. Who is your perfect customer?
2. What questions and problems do they have?
- Don't just guess on this step. Go ASK your customer.
- Some tools: Google Trends, Quora, Facebook groups...
3. Find solutions to their problems.
4. CREATE content that answers their questions and solve their problems.

If you do this, you'll become a thought leader in your industry. You'll build trust and loyalty to your brand.

You got this!

#contentmarketing #targetaudience #jacobsthoughts #value #problemsolving

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June 30, 2020

An Introduction to SEO

πŸ‘‡πŸ» An Introduction to SEO.

Search Engine Optimization is improving your site’s visibility to search engines like google. It is a major way that people find you.

3 tips to improve your SEO:

🎨 Create content.
🌟 Make sure the content provides value
πŸ”— Increase links to your site (a great way to do this is podcasting)

This was just a VERY basic overview, but I hope it was helpful :).

#seo #searchengineoptimization #podcasting #digitalmarketing #searchengines #contentstrategy #content

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November 18, 2020

How do you go about pricing conversations?

haha πŸ˜‚
How do you go about pricing conversations? Put all of your tips and tricks below πŸ‘‡πŸ»

While I'm no expert on this subject, my personal opinion is to just say it how it is.

If you're too expensive for them, no big deal you weren't a right fit.

If you could have gone higher... no use stressing over it now!

What do you think?
#pricingstrategy #negotiation #jacobsthoughts

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