Jacob Harmon
Jacob Harmon
I help businesses build trust and brand loyalty | πŸŽ™ Podcast: Trust Cast | ⭐️ JMH Media
December 9, 2020

A #branding lesson from #Apple
‍

🎧 Apple just released a $549 pair of headphones 🎧

πŸ€‘ Yes, you heard me right. $549.

πŸ› And they've already sold out.

πŸ€·πŸΌβ€β™‚οΈ Why? How is it that they can sell a product that's so much more expensive than their competitors?

It's all about the brand.

Apple has two incredibly powerful brands behind this new product: Apple and AirPods.

They've built trust that they can build a premium experience with headphones.

Let's learn from Apple. The better your brand is, the more you can charge for your products and services because they'll be in higher demand.

πŸ™Œ Time to start working on your brand.

#jacobsthoughts #branding #brand #apple #airpods #airpodsmax #jmhmedia

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August 19, 2020

My first business was an absolute failure...

❌ My first business was an absolute failure... 🚫

I grew up in a large family. My Dad, a small business owner and entrepreneur, taught me to work hard and dream big. I remember some of my favorite moments with him were talking about business or coming up with new business ideas.

⚑️ When I was 16, I started a business with a goal to sell and install wind turbines and solar panels. I contacted a manufacturer, and even became an official reseller.

😩 I didn’t sell one wind turbine or solar panel.

πŸ™ŒπŸ» That said, I learned valuable skills. I built a website for my little business. Admittedly, it wasn't a great website, but that was the start to the path that I'm still on today.

πŸ€” Was it really a failure? I guess it depends on how you define success and failure. What metrics do you use to measure them?

Tell me about some of your "failures"! πŸ‘‡πŸ»

#failure #success #entrepreneurship #jacobsthoughts #jmhmedia #successquest

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October 29, 2019

No more excuses!

Unfortunately, it is incredibly easy to come up with excuses :(. Many of us make incredible goals but have a hard time following through. On the most recent episode of the SuccessQuest podcast, we had an inspiring conversation about achieving goals and how to stop making excuses. Here are some of the highlights.

- If something is truly important to you, you wouldn’t make excuses. Find your why! Make goals that really matter.

- Sometimes our brains get used to doing things a certain way. Bad habits are hard to change. Be patient with yourself.

- Create more friction for the things you don’t want to do.

- Decrease friction for the things you want to do.

- Make a commitment.

- Find someone who will do it with you and keep you accountable.

- Start where you are! Make small steps toward improvement.

- No more excuses!

What are some of your goals? What tips do you have for achieving goals?

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June 16, 2020

Why is content so valuable?

πŸ€” Why is content so valuable? 🧐

Let me tell you! πŸ‘‡πŸ»

People want to do business with other people. NOT with some corporate entity. Even large corporations often have personalities attached to them. Think Elon Musk and Tesla or John Legere and T-Mobile.

We want to do business with people we KNOW, LIKE, and TRUST.

Content is the way people get to know, like, and trust your business.

Create value, and people will provide value back to you.

If you need help with this, don't hesitate to let me know.

#content #contentmarketing #digitalmarketing #podcast #blog #socialmedia #value #branding

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