Coming up with the perfect business name is a lot harder than you think. While it is possible to rebrand later (in fact, we did), It’s important to get it right from the beginning. Changing your name later when you’ve already established a customer database and reputation, can be damaging. So how do you come up with one that’s going to be something you still like five or ten years down the line? Here are some tips for coming up with the perfect business name.
The first thing you want to think about is creating something original. If you try and copy or draw inspiration from another business name, you do run the risk of being mistaken for that other company. That’s not something you want when you’re trying to stand out. Trying to gain success off the back of others when it comes to a business name is certainly not going to end well. So, keep it original.
Start generating an extensive list of ideas. Take the time to sit down and brainstorm as many different ideas as you possibly can. If you’re creating a business on your own, always get a second opinion and if you’ve got a team, make sure to get everyone involved.
Explore keywords that are popular and that relate to your business. Try playing on words and think about finding a name that’s going to make people notice your business.
When you’re creating a brand name, it needs to match the rest of your desired brand. What emotion do you want people to feel when they think of your business? Make sure that your name conveys this emotion. Even if it’s a made up word, it needs to transmit your brand message across different platforms and media.
Taking your business global may not be your initial goal, but it’s worth ensuring your business name translates across different cultures and languages. Is this a name and brand that can scale?
When you think you’ve whittled it down to a few good options, put the name to the test. Try writing it in different fonts or putting it on your email signature. You may even play around with Logo ideas. By trying it out in a few different places, you’ll likely find those names you like and those names that perhaps don’t work quite as well.
After generating a few choices, you then want to check the availability of that name. Businesses with the same names coexist, but you want to avoid starting off with the same name to avoid potential trademark problems. You can check the availability of a name in your country through various online and governing bodies. In the United States, every state has an agency that is responsible for business entity filing. Search these databases and make sure your name is unique in your industry.
Don’t forget to check and see if your desired name has an available domain name. Usually, you’ll want to keep it simple and use something like yourbusinessname.com, but you can definitely be creative here if you need to. To see if a domain name is available, do a domain search. I recommend using a service like Google Domains or Hover.
As mentioned earlier, it’s always good to get a second opinion from an unbiased source. If you’ve been working with a team, try and find someone outside of your team, preferably in a marketing or creative position that can give their feedback. It’s important to not keep the name under wraps too much because you could be missing a big problem with the name that you might not have spotted before. Whether that’s the name being too similar to another business name or it perhaps being offensive in some way.
Coming up with the perfect business name isn’t something that you can simply do in an afternoon. It takes time and a lot of brainstorming in order to find the right name that fits what your business is selling or providing. Do your research! You’ve got this! JMH Media is also happy to help in the process. Book a branding strategy session and we’ll help you find the perfect name for your business.