Small business owners wear many hats: such is the sacrifice it takes to get a business off the ground. On the same day, you might solve an IT problem, handle an irate customer, and clean up a spill in the breakroom. Naturally, many small business owners also function as the de facto digital marketing manager.
But spreading yourself thin can mean that each of those jobs suffers. Knowing when to pass off important tasks is crucial to the success of your company. So, why should you consider hiring a digital marketing manager?
As a business owner, you have more important things to do than micromanage your digital marketing. Whether it's securing sales or keeping your employees motivated, your focus as an owner needs to be on the business itself.
When you can dedicate your energy to the tasks you do best, your business will benefit.
An expert in digital marketing can work miracles that most people just can't. One of the most significant advantages is that your brand will become far more visible when you have a strong marketing team working for you. How do we do it?
With professional digital marketing management, your website will be fully optimized to reach the top of the charts, regardless of the platform your users use. Better layouts and more modern designs will help your brand shine and stick with visitors.
When your brand is front and center and easy to find, sales are sure to follow. Investing in a digital marketing manager tends to produce a very strong ROI, especially when content marketing (our specialty) is involved.
Web design and content are just a couple of ways that a digital marketing team can give your business that extra push it needs to stand out. We also look for ways to make sure that customers see your business in the best light possible. Reputation management is a must in a world where everything online lasts forever.
Old reviews and publicly posted complaints can scare away potential customers. You may not even know these exist as they can be buried away on obscure platforms or individual blogs. We know how to hunt down these blemishes on your record and remove them, while also highlighting the positive experiences your customers have.
A steady stream of content is a great way to increase your visibility and customer engagement. Video content, for example, tends to keep customers on your site longer and leads to Google recognizing your website as a source of “long clicks”, which raise your ranking.
Similarly, regularly posting content shows that your business is active and busy. This increases confidence and improves brand visibility. We'll make sure your website is a dynamic environment, not a static bore.
Digital marketing doesn't have to be a burden. Call JMH Media to find out how we can simplify your digital marketing and make your business stand out from the crowd.