Since your homepage is typically the first page visitors see, it's the very first impression a visitor has of your business. Your homepage is like the cover of a book; a visitor should be able to tell who you are and what you do just from your homepage. Without a strong first impression, you may lose a potential customer.
Your homepage is essential to building credibility and trust. Visitors will want to know why they should choose you over your competitors. Your visual design can help them feel relaxed and at ease, but you should also consider putting in customer testimonials, awards your business has won, and the years of service if you are a long-standing business.
Search engine optimization, or SEO, is essential to increasing engagement with your site. When you use keywords in your homepage, search engines will put your name higher on the search results. With around 40% of visitors using search engines to visit a site, you won't want to lose those people. You should also consider updating your homepage regularly to better your SEO.
Quality design for your homepage should also generate leads. This means people should be ready to visit other pages of yours, such as your products or services page, by the time they finish your homepage. If people leave your site without looking deeper than your homepage, it can hurt your SEO. Make sure your homepage has a call-to-action and invites the viewer deeper.
Branding is key in this day and age. A brand is a way to define yourself and help people remember you. Without branding, your homepage will fall flat. Branding includes visual design, keywords, logos, and your message. Your homepage is the chance to display all of this in a congruent, beautiful way.
A quality homepage will also connect customers to your social media. Statistics show people are more likely to choose a company that they interact with and follow on social media. A quality homepage offers a great chance for visitors to connect and engage with you through social media.
Your homepage is extremely important and essential to growing your business, but making sure your homepage captures your brand and your voice while also having excellent visual design can be more than a busy entrepreneur has time for. If you want to take your homepage to the next level, but don't have the time, contact JMH Media today to learn how we can facilitate your online success.