If you're trying to grow your business online, then it's important that you monitor your conversions. If you're unhappy with your conversion rates, then it's time to analyze your homepage and see what changes you can make.
Low conversion rates could be due to a number of factors and when someone visits your website, the first thing they'll see is your homepage and the way your landing page is set up can make or break your conversion rates. Your homepage should include as much information as you feel your visitors need, without overloading them with too much information.
Here are five things you can do today to increase conversion rates across your website.
Your homepage is one of your best tools for driving conversions and when someone searches for a niche keyword and your page shows up, you can expect conversions.
However, your call to action is what asks your customers to convert. It could be a landing page for your product or a form for users to use to sign up for an email list.
There is no point putting a lot of effort into the creation of your website, only to not have the right call to action prompts in place. Whatever it is, it needs to be prominently visible and clear what they need to do. If it's included near the top of every page, then the opportunity won't be missed when they navigate away from the homepage.
If you want your visitors to complete certain actions, then you need to tell them to do so. A call to action can be text, button, image, animation or video. It can also encourage visitors to perform various actions depending on the nature of your business.
It's a given that you'll lose out on sales and traffic if your site loads slowly. Today, everyone is used to responsive technology and faster internet speeds. So it's not surprising that the faster your website loads, the more content your visitors will be.
Not only will a slower loading site put off potential new customers, but Google and other search engines penalize sites that load slowly. Optimizing page load time leads to noticeable improvements in customer experience, conversion rates, and ultimately, your sales revenue.
It's fairly simple to remedy though and there are plenty of tools, tips, and tricks you can use to help your site load faster and improve in traffic and search engine rankings. It's also worth reviewing your web host and whether they are providing the efficient service that you need.
It's invaluable to a consumer today, to have access to unbiased testimonials and reviews. Most people will be actively seeking for approval from other buyers and reviews can help your business immensely.
Customers often tend to be skeptical of marketing and wonder if claims are too good to be true, so they actively seek like-minded people who have already parted with their money. By building up a steady stream of testimonials, you will start to build trust with your visitors.
First impressions matter. You really need to be showing your potential customers that you're serious about their business and to do that, you need to have a professional look and feel to your business. If you opt to have your website professionally designed, then it will immediately look more polished.
A beautiful looking website isn't just aesthetically pleasing, it needs to be designed in a strategic way that makes navigation seamless for your visitors and eases the decision making process of whether they will purchase through your business.
The designer should also consider how your website looks on screens of all sizes and that the design is responsive. Having a responsive design is useful for both conversion rate and search engine optimization.
Within marketing, a general conversion funnel includes four phases - awareness, interest, consideration and conversion. Each of these segments are vital for your website optimization or content planning. If your content does not create awareness, engage interest, motivate customers to consider your product and inspire them to convert, then you need to fix your website marketing strategy.
At JMH Media, we specialize in helping small businesses create a clear marketing strategy. If you want to jump on a cal with one of our marketing specialists, don’t hesitate to reach out!