1. Know Client Needs

Knowing the wants and needs of your target audience is the first and most vital step of a successful business. Your website should give relevant content, offer valuable suggestions, and lead your customers down their desired path.

On top of this, the desired path should be individualized. Instead of plastering billboards on every street in town, send personalized letters to those who may be interested in your business. This strategy decreases the chance that consumers will be annoyed with your generic advertising blast and instead will feel valued and important. In fact, 80% of consumers say they are more likely to do business with a company if it offers personalized experiences. You can achieve this by implementing:

  • Email marketing
  
  • Useful analytics
    
  • Individualized video


2. Give Them Video

While we are on the topic of videos, you should know that it is time to get on board. Video marketing is in--and it has no plans of going anywhere.

By implementing video, you can improve the visibility and purchase rates of your brand. Video advertising has improved 72% of the business's conversion rates; additionally, videos are 50 times more likely to drive organic search results compared to text, making it one of the most useful tools out there. Video marketing isn't just stuck to posting YouTube videos. You can use your videos to improve profits by:

  • Posting live videos
  • 
Creating podcast episodes

  • Offering 360-degree product views


3. Use Those Platforms

Last but definitely not least, it is vital to use your social media platforms. Social media remains one of the most popular ways to have constant positive engagement with your customers. On top of this, it is extremely cost-effective and versatile.

Social media is the perfect way to implement FOMO, or fear of missing out, into your customers. Successful campaigns will focus on available deals and new products. Get creative with your posting by:

  • Utilizing polls
  • 
Giving location tags
  • Having clear calls to action


Go Beyond the Trends

It can be overwhelming to integrate these strategies into your marketing strategy; there is so much to do and so little time. And while trends are a good way to get started, every company is unique and will use these trends differently. This is especially true for 2020 and the wild, unpredictable events going on. So, while trends are important to know and to implement, having a marketing specialist from JMH Media is vital. More often than not, trends alone are not enough to succeed.

JMH Media offers services on brand strategy and identity, websites and graphics, content planning and execution, and more. Contact JMH Media to talk with a marketing specialist today!

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