Your website says a lot about your business - especially your homepage, which is the very first impression you will make on potential customers. But the fact of the matter is that there can be serious flaws in your homepage design that hampers your ability to turn clicks into true customers. If you want your website to make a good first impression, then you need to nip these homepage flaws in the bud.
One of the greatest offenses of your homepage design is outdated visuals. Nobody wants to click on a website that looks like it just barely survived Y2K, particularly when everyone is used to using websites that are made for modern users.
Updating the colors of your entire website can give your online presence the facelift it needs to make an impact. The current trend is a tri-color scheme made of two neutrals and one accent color. If you must have multiple bright colors, the key is to make them complementary and organized into categories.
More and more, your site will be accessed from a mobile device. Make sure that your site has a responsive layout that adapts to the screen size of the device it's being used on. Nobody wants to land on a site that they need to pinch-to-zoom on to read it's contents.
Stock photos are nice, but they can also be incredibly outdated and awkward. Whether it's updating your stock photos for newer versions or replacing stock photos with genuine photos of your business or products, customizing the images on your website can help your homepage feel more organic.
The user's experience is another important piece of your homepage design. Your UX design should follow reasonable logical cues to make it easier for customers to navigate your website and be able to easily locate your most important webpages.
Your homepage will likely have a few main links in your header that will take users to webpages that are sorted under different categories. The layouts of these links should be placed in a way that is easy for the user to access and the links themselves should be easy to find. This is especially important for sign-in and log-out links, which some websites like to hide in the unlikeliest of places.
If your homepage takes too long to load, that's a serious problem. A slow homepage is often an indicator of a lower quality of the website as a whole, which can give users and customers the impression that your product is also low-quality. It is also a major factor that search engines, like Google, look at when ranking a website in search results.
The easiest way to fix upload speed is to pump up your hosting service and find one that boosts your uptime, SSL certificate, and an advanced content delivery network (CDN) that gives your website lightning fast download speed.
When a web browser loads a site, what it's really doing is downloading all of the files and displaying them in a way that we humans can understand. By reducing the file size of your site, it's performance and speed will get much better. To do this, compress images and reduce their size, eliminate large plugins or embeds, and get rid of the bloat that came with your theme or template.
A well-thought-out and well-designed homepage can make an excellent impression on customers. Homepage design flaws such as outdated visuals, confusing user experience, and slow upload speed all need to be fixed for your online presence to succeed. For more information about website design and graphics that make a positive impact, contact JMH Media today!